SEO for beginners (2023) : Learn all the SEO basics for free

In this search engine optimization beginners course you'll learn everything you need to know about SEO in just 2 hours

Created byTim Hill

Last updated 7/2023

English

What you'll learn

Understand website Search Engine Optimization Basics
Understand the process used by Search Engines to rank websites
Be able to audit a site and identify SEO opportunities
Understand what common SEO cons and scams are and how to avoid them

Course content

1 section • 12 lectures • 2h 11m total length

Module 1 – Avoiding SEO Scams and Cons8:22
How to spot a SEO shark
How SEO sharks sell their services
SEO amateur giveaways
Ways to avoid the sharks and amateurs
Module 2 – Understanding Personalized Search6:41
Why “guaranteed number one” promises are false
How the websites you look at affect what you see in searches
Why your location makes a difference
How to see search results the way other people do
Module 3 – How Search Engines Rank Websites10:00
The two pillars of rankings, relevancy and authority
How search engines decide which websites to include (the index)
Getting into the search results … somewhere
The process search engines follow when someone carries out a search
Latent Semantic Indexing – how search engines 'know what you mean'
Module 4 – Understanding keywords11:44
How trying to rank for the wrong keywords can cost you time and money
The gray tail and gray tail keywords
How you can find keywords you can realistically rank for
Managing your keywords
Module 5 – Helping Search Engines Understand your Site11:08
Search engine crawler robots and what they do
How ignoring SEO can get you penalized
How to organize the basic structure of your website
Your domain name, website name and navigation menu
Module 6 – Optimizing a Page for a Keyword Phrase11:23
How to choose your visible title
How to write content for people and search engines
What makes a good url
How to help search engine robots understand pictures
Module 7 – Basic Code Optimization for Keywords12:17
How to read website code without needing technical knowledge
The relationship between the url, the title tag and the h1 tag
Organizing your header tags
Checking up on your meta description
Module 8 – Linking your Site's Pages Together10:20
Understanding silo structuring
Helping search engines see the sections of your site
Breadcrumbs and Structured Data
How and when do use submenus
Managing your blog the right way
Module 9 – Being Secure, Fast and Readable11:51
What you need to be considered secure
Checking your site in different screen sizes
Page loading speed
The Google Lighthouse project
How your host can determine your load speed
Optimizing image file sizes
When to consider Content Delivery Networks
Module 10 – Becoming an Authority18:05
Links and link juice
The 6 factors of link juice
Seed sites
Getting links
Module 11 – Monitoring your progress10:51
How you can know if your rankings are improving
Free tools every webmaster should have
The great mistakes of using reports
Module 12 – SEO in Online Marketing9:02
How SEO fits into Online Marketing
How other Online Marketing options can boost your SEO
Why an Online Marketing agency is better than a SEO agency

Requirements

You won't need anything more than your laptop or desktop computer to complete this free online SEO course. No technical knowledge is required and we assume you don't know any of the jargon (but you will do soon!).

Description

This search engine optimization course for beginners is a revolutionary new way to learn SEO with no technical skills required. It's the essential knowledge that every blogger, small business owner and SEO student needs. And best of all it's completely free! The aim is to make sure you understand the basics of SEO so you can start doing it yourself or have the knowledge needed to hire the right Online Marketing agency for your needs and understand what they will be doing for you.

Learn:

how to spot and avoid SEO scams and cons
why everyone sees different results in Google and Bing;
how search engines decide who to show in their search results
how to choose words and phrases to target in your SEO work
how to make your website clear to search engine robots
how to optimize individual pages for words and phrases
how to read critical pieces of website code without being a coder
how to link your pages together the SEO way
what vital signals (beyond your content) are important to the search engines
how to increase the authority of your website in the eyes of search engines
how to monitor your SEO progress with freely available tools
SEO vs Online Marketing and how they fit together

Who this course is for:

This course is aimed at bloggers, bricks and mortar business owners, those who run ecommerce sites and webmasters in general as well as those who would like to make a start in learning SEO for a career.