Digital Marketing Framework - 2017 Edition
4.8 (2 ratings)
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Digital Marketing Framework - 2017 Edition

Learn how to build an efficient process to your digital marketing and get traction off any budget. By Webgrowth Academy
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10 students enrolled
Created by Neil Pursey
Last updated 6/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop a digital marketing framework
  • Define and execute on client objectives
  • Understand the influence that content has on digital marketing
  • Package content that performs on Facebook and Google (SEO)
  • Execute a content and SEO strategy
  • Report on KPI's that influence business growth
  • Understand how to integrate an Adwords, SEO, Social and Content strategy
View Curriculum
Requirements
  • You should understand the basics of SEO, Social Media, Paid Advertising but don't have to be an expert
  • A willingness to learn new habits in digital marketing
Description

Learn how to punch above your weight. Webgrowth's digital marketing course is based on successful performance and growth marketing techniques. Neil Pursey takes you through the digital marketing process that Webgrowth uses in house and for their clients. 

Neil strips away the complexities of digital marketing and keeps you focused on what matters and delivers a framework that can be implemented from small businesses to the largest corporates.

The RACE model

We use Smart Insights' RACE model and apply it to a performance formula to deliver exceptional results. 

The Traction model

We focus on the digital components of the Traction model developed by Gabriel Weinberg and show how you practically identify opportunities within the following channels; Adwords, SEO, Social Media and Email. 

Perfomance formula

Applying the formula "clickability X shareability X distribution" was a game changer for Webgrowth. We teach you how to apply these effectively within your campaign and how to build these KPI's into a reporting framework.

Search intent vs social interest

Content runs the web but how you package and promote this content determines if you get noticed or not. Throughout the course we touch on elements that influence search intent and social interest. Knowing your business objectives will ensure you have the right framework and methodologies to address each channel.

Who is the target audience?
  • Seasoned digital marketers looking for a strategic process
  • Students wanting to get into digital marketing
  • Career changers wanting to get into digital marketing
  • Small business owners with an aptitude for digital
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Curriculum For This Course
40 Lectures
03:11:44
+
Getting started
3 Lectures 14:55

Introduction
05:19

Our penny drop moments
07:17
+
Business objectives
4 Lectures 15:54
Business objectives 1a
02:08

Business objectives 1b
04:40

Types of metrics
04:35

+
Research
5 Lectures 20:10
Introduction to research
03:53

Keyword research
00:58

Content pillars methodology
08:11

Content research
04:03

Advanced Google search techniques
03:05
+
Website architecture
7 Lectures 31:36
Introduction to website architecture
04:30

Two focus areas
02:14

Duplicate content
02:33

Our penny drop moment #2
04:47

Page and domain authority
03:21

Introduction to URL structure
06:47

Internal and external links
07:24
+
Content optimisation
5 Lectures 28:39

Optimising for search
03:02

Anatomy of a good blog post
04:48

Wordpress + SEO
04:45

Anatomy of good landing page
07:33
+
Content promotion
8 Lectures 45:27
Introduction to content promotion
05:13

Misconceptions of Facebook Marketing
05:13

Business objectives and content promotion
08:32

Traction and content promotion
02:21

Search engine optimisation
04:53

Fundamental principles of paid search
05:14

Connecting business objectives to Google Adwords
09:06

The two email strategies to consider
04:55
+
Marketing automation
8 Lectures 35:03
Introduction to marketing automation
04:12


Business objectives for lead nurturing
03:54

Understanding workflows
06:08

Workflows - what are they?
4 questions

Remarketing to cold leads
02:21

Remarketing to cold leads
1 question

Steps to setting up Facebook remarketing
00:07

Don't sell - create value
03:21

Developing your content assets
02:45
About the Instructor
Neil Pursey
4.8 Average rating
2 Reviews
10 Students
1 Course
Director at Webgrowth Academy

Neil Pursey is a South African entrepreneur, digital marketer, educator and public speaker. In his speaking Neil has championed the principle of using data to inform digital marketing strategies, and has encouraged the pursuit of simplifying perceived complexity in the field of SEO and data analytics.

Neil is a co-founder of the GROW Academy, an NGO focused on providing digital marketing training to over 1000 of South Africa’s under-resourced youth. He is also an instructor at AAA Advertising School, Silulo Ulutho Technologies and Tsiba Education.

He has spoken at conferences like Wordcamp and top Institutions in South Africa. In 2014 he launched Webgrowth Academy, which provides online education and covers multiple digital marketing disciplines forming the Webgrowth Framework.

He has 11 years experience in search marketing and has taken a small startup, Webgrowth, to become one of the leading digital marketing training companies in South Africa.

"Our goal at Webgrowth is for our students to not just be consumers of information. Rather, they should be active creators and contributors – taking our craft as digital marketers forward. That’s what we mean when we talk about mastery."