Learn how to punch above your weight. Webgrowth's digital marketing course is based on successful performance and growth marketing techniques. Neil Pursey takes you through the digital marketing process that Webgrowth uses in house and for their clients.
Neil strips away the complexities of digital marketing and keeps you focused on what matters and delivers a framework that can be implemented from small businesses to the largest corporates.
The RACE model
We use Smart Insights' RACE model and apply it to a performance formula to deliver exceptional results.
The Traction model
We focus on the digital components of the Traction model developed by Gabriel Weinberg and show how you practically identify opportunities within the following channels; Adwords, SEO, Social Media and Email.
Applying the formula "clickability X shareability X distribution" was a game changer for Webgrowth. We teach you how to apply these effectively within your campaign and how to build these KPI's into a reporting framework.
Search intent vs social interest
Content runs the web but how you package and promote this content determines if you get noticed or not. Throughout the course we touch on elements that influence search intent and social interest. Knowing your business objectives will ensure you have the right framework and methodologies to address each channel.
Neil Pursey is a South African entrepreneur, digital marketer, educator and public speaker. In his speaking Neil has championed the principle of using data to inform digital marketing strategies, and has encouraged the pursuit of simplifying perceived complexity in the field of SEO and data analytics.
Neil is a co-founder of the GROW Academy, an NGO focused on providing digital marketing training to over 1000 of South Africa’s under-resourced youth. He is also an instructor at AAA Advertising School, Silulo Ulutho Technologies and Tsiba Education.
He has spoken at conferences like Wordcamp and top Institutions in South Africa. In 2014 he launched Webgrowth Academy, which provides online education and covers multiple digital marketing disciplines forming the Webgrowth Framework.
He has 11 years experience in search marketing and has taken a small startup, Webgrowth, to become one of the leading digital marketing training companies in South Africa.
"Our goal at Webgrowth is for our students to not just be consumers of information. Rather, they should be active creators and contributors – taking our craft as digital marketers forward. That’s what we mean when we talk about mastery."