Learn how to create a web push notification marketing campaign and use it to bring valuable visitors back to your website
This course is going to give you a full understanding of what web push notifications are and how to use them in your online marketing activities.
After providing an overview of what web push notifications are and we cover how to understand and communicate the customer benefit such that you are able to encourage visitors to sign up to your push notification programs. We also focus upon understanding your business goals such that any push notification program you develop has a great synergy been beneficial to the customer and yourself.
The course covers examples of opportunities and how some online businesses are already using push notifications to great effect.
Mindful of delivering pragmatic learning which can be applied at the end of the course we also focus upon how to get permission from the visitor to send them push notifications in the future. This is expanded to cover the requirement to build an ongoing relationship with each subscriber such that your push notification program is not subject to large-scale unsubscribes and viewed as spam communication.
Building a push notification subscriber base is just as valuable as building an email subscriber base. However, it is not as easy as merely implementing a push notification program as there are some considerable dangers you can be exposed to if you select the wrong push notification service provider. You could end up not owning your subscriber base and be locked into their service for the foreseeable future. We cover how to select a service provider that does not penalise you like this and focus on the important items that you actually must own such that you can control your own subscribers and future communications with them.
In this rapidly evolving area we also touch upon future developments and consider some of the opportunities which may arise in the next few months.
Before we embark upon the cause we need to ensure that we all understand exactly what push notifications are and the opportunity that they present to us.
whilst it is easy to implement the code to initiate push notifications on your website you will need to sign up to a third party service to ensure that you can actually send notifications to your visitors. In this lecture wecover how the services work and some of the main point you need to consider before signing up.
before you embark upon creating a push notification campaign you must ensure that you understand the goals you are setting out to achieve.
in this section you will learn the opportunities which are available to implement push notifications for benefit to your online activities and the customer also.
you only get one opportunity to get a visitor to subscribe to your push notification service and if they disallow it the door is short forever. we review the best ways to ensure that the visitors see the push notification service is a benefit so that you achieve a high level of signups.
if you use a third-party service to acquire and deliver your push notifications it is very important to ensure that you can transfer your subscriber base to an alternative provider in the future if you so wish. If you do not select your third-party push notification supplier carefully you may find that you are locked into that supplier and in effect do not own your own subscribers.
to have a successful push notification program visitors need to frequently open your push notifications and act upon the messages within. We consider how you would feel such a program and develop a relationship with your visitors and subscribers.
too often people focus upon obtaining new signups and subscriptions and do not pay attention to the rate of attrition in their subscriber base. Understand how to ensure that you avoid falling into being a prolific, spam push notification generator and causing a large percentage of your subscriber base to unsubscribe.
we gaze into a crystal ball and consider how push notifications will develop in the near term. Areas such as improved insight and measurement of activities relating to your visitors interaction with push notification messages are being introduced into push notification service providers capabilities and they represent major opportunities for your online activities.
I started developing an online business in 1996, right at the forefront of the development of the modern day Internet. Originating from a background in financial services I went to work with a national motoring Association and led the development of their online business enabling the sale of financial services and membership products online. At the successful completion of that project I moved to a national energy utility and once again helped to set up their online business laying the foundation for the sale and servicing of their complete product line to their customer base in the United Kingdom.
Major corporates are not the ideal environment to implement and exploit the rapidly developing opportunities which arise online so the natural next step for me was to set up my own Internet marketing business which I continue to run to this day. The goal of this business is to work with smaller and local businesses to help them be more successful online. I like to partner with local businesses giving them access to my knowledge relating to the very latest online marketing techniques and helping them increase their profits and acquire additional customers.
What qualifies me to share my knowledge with you on Udemy?
- I have experience of the rigour that is required to implement online activities and create propositions designed to serve millions of customers on a national scale
- I understand the speed that is required to implement online processes to benefit small businesses and help them improve their profitability targeting local customers
- I run a profitable company and have invested over £0.5 million in online advertising to successfully acquire customers and sell products working with other businesses
- I have a thirst for knowledge, enjoying learning new things and sharing what is effective with people who are willing to learn and take action
- I have a unique background covering business management, online development and customer marketing putting me in a very strong position to take advantage of online marketing opportunities and to be able to communicate these opportunities to business entrepreneurs
I strive to make my Udemy courses very easy to follow and recognise that they have to be excellent value for all my students who come from a variety of backgrounds. If you want to be come successful online I encourage you to consider taking my courses and hope that, if you become a student, you become successful through implementing the strategies and techniques you will learn via my tutorials.
I do charge considerable sums to larger companies when they need my advise to continue to develop online. For just a small fraction of this price you can gain access to the same quality information through my Udemy courses and gain equal valuable insight and benefit through implementing the knowledge you will gain.