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Discover the key strategies behind winning content for websites, blogs, social media and email marketing.
Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Yet writing for the web is different to writing for print and other media. There are different considerations when it comes to language, style, layout and content. You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site. This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
Take this Copywriting Training course now and learn Copywriting strategies That Works!
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Web CopyWriting 2016|
Intro & HistoryPreview
Understand the different online platforms to write on
Learn Where CopyWriting Sits on Your Marketing Plan
Create Killing Headlines
How to Write Links People Want to Click On
Examples: Learn From Who Is Already Doing It Right
Summary and Resources
|Section 2: Intro To Web CopyWriting|
Intro to Copywriting for the WebPreview
Why are you writing
How the web affects copywriting
What makes good writing
How people read onlinePreview
|Section 3: Planning & Editing|
Who are you writing for
Getting the words right-Planning
Drafting your copy
Editing your copy
|Section 4: Navigability & Layout|
Making use of headlines
Other layout tips
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.