Buying for a Team? Gift This Course
Wishlisted Wishlist

Please confirm that you want to add Web CopyWriting: Consistently Outperform Your Competitors to your Wishlist.

Add to Wishlist

Web CopyWriting: Consistently Outperform Your Competitors

Learn How to Write to Have More Enagement, More Leads and More Money from Your Website!
4.3 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
160 students enrolled
Last updated 2/2015
English
$10 $95 89% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?
Description

Discover the key strategies behind winning content for websites, blogs, social media and email marketing.

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Yet writing for the web is different to writing for print and other media. There are different considerations when it comes to language, style, layout and content. You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site. This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.

Take this Copywriting Training course now and learn Copywriting strategies That Works!

Who is the target audience?
  • Internet Marketers
  • Web Masters
  • Bloggers, Social Media Experts
  • Marketing Professionals
Students Who Viewed This Course Also Viewed
What Will I Learn?
Learn How The Web Influences The Reader
Understand what Engaging Writing Needs
Plan & Edit Your Copy
View Curriculum
Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 03:47:38
+
Web CopyWriting 2016
9 Lectures 01:02:17

Understand the different online platforms to write on
03:58

Learn Where CopyWriting Sits on Your Marketing Plan
05:41

Best Practices
06:56

Create Killing Headlines
11:19

How to Write Links People Want to Click On
10:28

Examples: Learn From Who Is Already Doing It Right
13:01

Summary and Resources
03:53

+
Intro To Web CopyWriting
5 Lectures 20:45

Why are you writing
01:49

How the web affects copywriting
02:35

What makes good writing
07:42

+
Planning & Editing
4 Lectures 36:57
Who are you writing for
09:00

Getting the words right-Planning
09:15

Drafting your copy
13:28

Editing your copy
05:14
+
Navigability & Layout
5 Lectures 44:39
Readability online-Part1
10:51

Readability online-Part2
10:32

Making use of headlines
06:53

Other layout tips
05:24

Navigability
10:59
About the Instructor
4.0 Average rating
487 Reviews
15,973 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

Report Abuse