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Web CopyWriting: Consistently Outperform Your Competitors

Learn How to Write to Have More Enagement, More Leads and More Money from Your Website!
4.3 (21 ratings)
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160 students enrolled
Last updated 2/2015
$10 $95 89% off
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  • 3 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Discover the key strategies behind winning content for websites, blogs, social media and email marketing.

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Yet writing for the web is different to writing for print and other media. There are different considerations when it comes to language, style, layout and content. You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site. This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.

Take this Copywriting Training course now and learn Copywriting strategies That Works!

Who is the target audience?
  • Internet Marketers
  • Web Masters
  • Bloggers, Social Media Experts
  • Marketing Professionals
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What Will I Learn?
Learn How The Web Influences The Reader
Understand what Engaging Writing Needs
Plan & Edit Your Copy
View Curriculum
Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 03:47:38
Web CopyWriting 2016
9 Lectures 01:02:17

Understand the different online platforms to write on

Learn Where CopyWriting Sits on Your Marketing Plan

Best Practices

Create Killing Headlines

How to Write Links People Want to Click On

Examples: Learn From Who Is Already Doing It Right

Summary and Resources

Intro To Web CopyWriting
5 Lectures 20:45

Why are you writing

How the web affects copywriting

What makes good writing

Planning & Editing
4 Lectures 36:57
Who are you writing for

Getting the words right-Planning

Drafting your copy

Editing your copy
Navigability & Layout
5 Lectures 44:39
Readability online-Part1

Readability online-Part2

Making use of headlines

Other layout tips

About the Instructor
4.0 Average rating
487 Reviews
15,973 Students
19 Courses
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