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Web CopyWriting: Consistently Outperform Your Competitors
Rating: 4.1 out of 5(50 ratings)
274 students

Web CopyWriting: Consistently Outperform Your Competitors

Discover the key strategies behind winning content for websites, blogs, social media and email marketing.
Created byOxford Learning Lab
Last updated 1/2016
English

What you'll learn

  • Understand what Engaging Writing Needs
  • Learn How The Web Influences The Reader
  • Plan & Edit Your Copy
  • Develop an effective 'tone of voice'

Course content

4 sections • 23 lectures • 3h 47m total length

  • Intro & History7:01
  • Understand the different online platforms to write on3:58
  • Learn Where CopyWriting Sits on Your Marketing Plan5:41
  • Best Practices6:56
  • Create Killing Headlines11:19
  • How to Write Links People Want to Click On10:28
  • Examples: Learn From Who Is Already Doing It Right13:01
  • Summary and Resources3:53
  • Slides1:03:00

Requirements

  • General Internet knowledge

Description

Learn How the Web affects how people read online and what can you do to make your writing more effective.

Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave.

Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Writing for the web is different to writing for print and other media. There are various considerations when it comes to language, style, layout, and content.

You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site.

This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.

Who this course is for:

  • Internet Marketers
  • Web Masters
  • Bloggers, Social Media Experts
  • Marketing Professionals

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