Web Content Studio is a sophisticated tool to help webmasters write high quality web content. It does have a learning curve that can put some webmasters off, but that is where this course comes in. Created by the creator of Web Content Studio, this course will take you through every aspect of the tool, showing you how to harness the power to create great content.
Watch over my shoulder
This course allows you to watch "over-my-shoulder" as I use the software. You'll learn about the logical workflow as you create content, and watch each step as I carry them out in this course. You'll get to see me working on content for my real websites.
What's in the course?
The course starts at the very beginning, with installation and/or upgrading the software to the latest version 2. The entire course uses the latest version of Web Content Studio (version 2.x). You'll then learn:
What will you get out of this course?
If you are going to use a piece of software, who better to learn from than the creator and programmer of the tool? With my inside knowledge, you'll have the advantage of learning from the leading expert on Web Content Studio, as well as a respected SEO and content creation specialist. In short, you'll learn how to unleash the full power of Web Content Studio to write content that you are proud of, and the search engines will love.
This tutorial will highlight a few important features of the Udemy platform, to help you get the most out of this (and other) Udemy courses.
Let's learn how to install Web Content Studio and check for updates so we are ready to start using the software.
ONLY WATCH IF UPGRADING FROM VERSION 1 to VERSION 2
There are a few options you can set in the software. Let's have a look at them.
Web Content Studio has two ways to help you find keywords for your content. Only one of them is recommended though, so let's briefly look at these methods.
Since April 2017, WCS has allowed you to add in your own Google Datacenters. This video shows you how to add, edit and delete datacenters, so you can be using your local Google.
WCS has two different types of keyword spider. One is a manual spider where YOU do all of the work, the other is a 1-click method that does all the work for you. This is probably the only one you'll use. We will cover both in the course.
The 1-Click spider is a quick, yet comprehensive spider, that can do all of the hard lifting for you. It has plenty of options so you know you aren't missing out on anything important. This lecture shows you how to use the 1-Click Spider.
When you run the 1-Click Spider, you have the option of seeing your LSI words and phrases as a cloud map. This video shows you how to use this feature.
Let's use the keyword spider to find theme words for one of my own articles.
This method uses the keyword spider, reports and theme phrase list in a slightly different way. It's a little more advanced, but something you can copy if you want to try this method. This is the method I tend to use personally.
There are times when you might want to inspect the URLs used by the spider. This is easy to do, and I'll show you how in this tutorial.
There may be times when you want to stop the Spider from using certain URLs. You can permanently blacklist URLs, or just temporary blocks - this tutorial shows you how.
There may be times when you want to extract theme words from specific web pages. This tutorial shows you how you can do that.
WCS can help you research your articles, and the bookmarking feature allows you to easily manage frequently used web sites. This tutorial will show you how to open a bookmark.
Add or edit the list of bookmarks so you have quick access to the websites you use the most in your article research.
Want to copy information from websites to act as research for your article? The grabber feature allows you to do that.
There are a few options to quickly process the content you've grabbed with the grabber. Let's go through them.
This tutorial will give you an overview of the WYSIWYG editor screen.
The source tab allows you to view and edit the HTML source code for your article. Let's see the options.
I often get articles from my ghost writers in Word format, so let me show you the process to get those articles into WCS.
The plain text tab shows you the plain text without any formatting. Any changes on this tab are not saved, it is purely an information tab.
Theme words are really important, and this tutorial looks at the information we can get relating to the theme words we've chosen for our article.
Theme phrases are the important phrases we chose when doing the keyword research for the article. Let's see how these are handled on the editor screen.
The WYSIWYG editor allows you to edit and format your article with a number of toolbar buttons. This tutorial looks at those.
When you are writing content, you can open the scratchpad in it's own "stay-on-top" window to refer to your notes.
While WCS is primarily a text tool, you can insert images into your documents. This tutrial explains how, as well as a few things to be aware of.
WCS has a basic link insertion tool. This tutorial looks at how to insert links in your documents.
Article Writing Guides allow you to setup predefined article templates to make content creation easier. This tutorial explains how to use them.
The Treeview gives you an easy way to navigate your article, and search for problems.
When your article is finished, you'll want to export it so you can paste it into a web page. Here's how to do it.
If you have an HTML document that you want to get into WCS to edit, the only option might be to strip the HTML from the document and paste it in as a text based document. This article explains how to do that.
This report allows you to quickly check to see that the important words and phrases have been used in your article. Simple lists point out any words or phrases that you might need to insert somewhere.
The Keyword Map is a visual report, highlighting where words and phrases appear in your article.
The Theme Report contains a lot of information on how well themed your content is. This is the main report you'll be using when editing your content and themeing it.
This report allows you to check whether words and phrases are important to use in your content, based on the pages that rank in the top 10 for the same main phrase.
Exact match is a setting that can give you more control over the themeing of your articles.
If you keep research notes as you build your website content, then this notes feature may be useful. Let's see how we can use the notes.
The Keyword LSI Spider is a new tool that will be integrated into WCS soon. This tutorial shows you how this spider differs from the spider in WCS.
The root phrase is the keyword that the spider will base the theme words and phrases on.
The tool uses ignore lists to help avoid irrelevant words and phrases. You can also add any Google datacentre to the tool.
This lecture shows what to expect when you run the spider.
This lecture shows the results you get and how to get them cleaned and out of the software.
A brief explanation of how I use keywords and phrases in the web content I create.
I have written and published a number of books that are available on Amazon, including best selling books on Wordpress ("Wordpress for Beginners 2017") and search engine optimization ("SEO 2017 & Beyond"). I also run a website called ezSEONews, where I teach my visitors and newsletter subscribers a number of skills required for running a successful website.
As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!