Web Content Studio Mastery

Learn how to get the most out of the software to write better quality web content.
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  • Lectures 37
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

Web Content Studio is a sophisticated tool to help webmasters write high quality web content. It does have a learning curve that can put some webmasters off, but that is where this course comes in. Created by the creator of Web Content Studio, this course will take you through every aspect of the tool, showing you how to harness the power to create great content.

Watch over my shoulder

This course allows you to watch "over-my-shoulder" as I use the software. You'll learn about the logical workflow as you create content, and watch each step as I carry them out in this course. You'll get to see me working on content for my real websites.

What's in the course?

The course starts at the very beginning, with installation and/or upgrading the software to the latest version 2. The entire course uses the latest version of Web Content Studio (version 2.x). You'll then learn:

  • The logical steps within the software from content idea to final article.
  • Mining keywords and phrases from the top ranking pages to use as theme words in your own content.
  • You'll learn about a few power user features of the spider, that most people are not aware of.
  • How to use bookmarks to quickly access your favourite research sites.
  • How to use the Grabber and the scratchpad to quickly research any topic, in a format that is easy to use later when writing your content.
  • How to use the WYSIWYG editor to write your content and format it, ready for your website.
  • How to use built in reports to check the theme of your content, and find potential problems like overuse of keywords.
  • How writing guides can speed up your content creation.
  • Keeping notes inside the software, so they can be found and used easily.

What will you get out of this course?

If you are going to use a piece of software, who better to learn from than the creator and programmer of the tool? With my inside knowledge, you'll have the advantage of learning from the leading expert on Web Content Studio, as well as a respected SEO and content creation specialist. In short, you'll learn how to unleash the full power of Web Content Studio to write content that you are proud of, and the search engines will love.

What are the requirements?

  • Students will need to own Web Content Studio to take the course, but do not need any specific knowledge.

What am I going to get from this course?

  • Install Web Content Studio
  • Upgrade to version 2 of the software, and transfer across version 1 data.
  • Understand the typical workflow of the software.
  • Use Web Content Studio to find highly relevant theme words and phrases for any article.
  • Create content that ranks for dozens, if not hundreds of search terms.
  • Use WCS to research web content.
  • Use the built in WYSIWYG editor and associated tools to create high quality web content.
  • Use writing guides to fast-track content creation.
  • Use the Treeview feature to quickly browse for theme word & phrase problems.
  • Import Word articles into WCS.
  • Use a variety of reports to find problems in your articles, and use the top 10 pages ranking in Google to check your own levels of themeing are OK.
  • Keep notes inside WCS so everything you need is in one place.

What is the target audience?

  • Anyone that owns Web Content Studio should take this course.
  • Anyone that wants to get expert advice on any aspect of the software.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
14:16

This tutorial will highlight a few important features of the Udemy platform, to help you get the most out of this (and other) Udemy courses.

03:42

This tutorial introduces Web Content Studio and the course instructor.

04:40

Let's learn how to install Web Content Studio and check for updates so we are ready to start using the software.

03:13

ONLY WATCH IF UPGRADING FROM VERSION 1 to VERSION 2

09:54

Let's have a quick look around Web Content Studio

07:20

There are a few options you can set in the software. Let's have a look at them.

Section 2: Theme Word Research
02:10

Web Content Studio has two ways to help you find keywords for your content. Only one of them is recommended though, so let's briefly look at these methods.

12:54

Let's use the keyword spider to find theme words for one of my own articles.

16:54

This method uses the keyword spider, reports and theme phrase list in a slightly different way. It's a little more advanced, but something you can copy if you want to try this method. This is the method I tend to use personally.

01:18

There are times when you might want to inspect the URLs used by the spider. This is easy to do, and I'll show you how in this tutorial.

03:29

There may be times when you want to stop the Spider from using certain URLs. You can permanently blacklist URLs, or just temporary blocks - this tutorial shows you how.

03:43

There may be times when you want to extract theme words from specific web pages. This tutorial shows you how you can do that.

Section 3: The Researcher Tab
01:42

WCS can help you research your articles, and the bookmarking feature allows you to easily manage frequently used web sites. This tutorial will show you how to open a bookmark.

03:11

Add or edit the list of bookmarks so you have quick access to the websites you use the most in your article research.

04:32

Want to copy information from websites to act as research for your article? The grabber feature allows you to do that.

04:18

There are a few options to quickly process the content you've grabbed with the grabber. Let's go through them.

Section 4: The WYSIWYG Editor
06:22

This tutorial will give you an overview of the WYSIWYG editor screen.

03:37

The source tab allows you to view and edit the HTML source code for your article. Let's see the options.

05:22

I often get articles from my ghost writers in Word format, so let me show you the process to get those articles into WCS.

00:53

The plain text tab shows you the plain text without any formatting. Any changes on this tab are not saved, it is purely an information tab.

03:31

Theme words are really important, and this tutorial looks at the information we can get relating to the theme words we've chosen for our article.

02:05

Theme phrases are the important phrases we chose when doing the keyword research for the article. Let's see how these are handled on the editor screen.

03:14

The WYSIWYG editor allows you to edit and format your article with a number of toolbar buttons. This tutorial looks at those.

01:23

When you are writing content, you can open the scratchpad in it's own "stay-on-top" window to refer to your notes.

02:42

While WCS is primarily a text tool, you can insert images into your documents. This tutrial explains how, as well as a few things to be aware of.

01:37

WCS has a basic link insertion tool. This tutorial looks at how to insert links in your documents.

03:10

Article Writing Guides allow you to setup predefined article templates to make content creation easier. This tutorial explains how to use them.

05:01

The Treeview gives you an easy way to navigate your article, and search for problems.

02:28

When your article is finished, you'll want to export it so you can paste it into a web page. Here's how to do it.

02:08

If you have an HTML document that you want to get into WCS to edit, the only option might be to strip the HTML from the document and paste it in as a text based document. This article explains how to do that.

Section 5: Reports
02:20

This report allows you to quickly check to see that the important words and phrases have been used in your article. Simple lists point out any words or phrases that you might need to insert somewhere.

01:36

The Keyword Map is a visual report, highlighting where words and phrases appear in your article.

08:22

The Theme Report contains a lot of information on how well themed your content is. This is the main report you'll be using when editing your content and themeing it.

03:40

This report allows you to check whether words and phrases are important to use in your content, based on the pages that rank in the top 10 for the same main phrase.

04:50

Exact match is a setting that can give you more control over the themeing of your articles.

Section 6: NOTES
05:00

If you keep research notes as you build your website content, then this notes feature may be useful. Let's see how we can use the notes.

Article

A list of any important links for this course.

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Instructor Biography

Andrew Williams, SEO and Wordpress Expert, teacher and author

I run a website called ezSEONews, where I teach my visitors search engine optimization (SEO) skills, and the art of building websites with Wordpress. I have also written and published a number of books that are available on Amazon Kindle and as paperbacks, including best selling books on Wordpress ("Wordpress for Beginners") and SEO ("SEO 2014 & Beyond").

As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!

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