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Learn MoreWeb Analytics
Rating: 3.6 out of 53.6(16 ratings)
201 students
What you'll learn
- Be introduced to Web Analytics.
- Be aware of some Web-based Analytics and software products.
- Be aware of the different analytics tools.
- Learn Affiliate, Internet, and Referral Marketing.
- Understand advertising using analytics.
Explore related topics
Course content
9 sections • 61 lectures • 2h 34m total length
- Web Analytics7:58
This discussion will focus on the definition and categories of web analytics.
- Web Analytics - Key Definitions6:46
This lecture will talk about the key definitions of web analytics.
- Anametrix and AT Internet3:16
This lecture will discuss Anametrix and AT Internet.
.
Lecture outline:
0:00 Anametrix
2:03 AT Internet
- AWStats and Bounce Rate3:33
This lecture will discuss AWStats and Bounce Rate.
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Lecture outline:
0:00 AWStats
1:53 Bounce Rate
- Click Analytics and Clickstream2:03
This lecture will discuss Click Analytics and Clickstream.
- ClickTale, Conversion Funnel and CrawlTrack4:48
This lecture will discuss ClickTale, Conversion Funnel, and CrawlTrack.
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Lecture outline:
0:00 ClickTale
1:50 Conversion Funnel
3:31 CrawlTrack
- Google Analytics4:23
This lecture will talk about the definition, technology, and limitations of Google Analytics.
- Hitbox and HitDynamics1:16
This lecture will discuss Hitbox and HitDynamics.
- HubSpot3:12
This discussion will focus on the definition, strategy, products, and services of HubSpot.
- Kampyle and Kaspid2:08
This lecture will discuss Kampyle and Kaspid.
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Lecture outline:
0:00 Kampyle
1:23 Kaspid
- Avinash Kaushik, Klout and List of Web Analytics1:32
This lecture will discuss Avinash Kaushik, Klout, and a list of web analytics.
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Lecture outline:
0:00 Avinash Kaushik
0:23 Klout
1:06 List of web analytics
- LivePerson, Lyris HQ and Microsoft adCenter Analytics1:39
This lecture will discuss LivePerson, Lyris HQ, and Microsoft adCenter Analytics.
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Lecture outline:
0:00 LivePerson
0:40 Lyris HQ
1:09 Microsoft adCenter Analytics
- Mobile Web Analytics5:05
This discussion will focus on the definition and platform of Mobile Web Analytics.
- Omniture2:15
This lecture will talk about the definition, history, and products of Omniture.
- Path Analysis and Piwik2:58
This lecture will discuss Path Analysis and Piwik.
.
Lecture outline:
0:00 Path Analysis
2:11 Piwik
- RSS Trading and Sawmill3:15
This lecture will discuss RSS Trading and Sawmill.
.
Lecture outline:
0:00 RSS Trading
2:38 Sawmill
- Search Engine Optimization8:00
This lecture will explain the definition and methods involved in search engine optimization.
- Session Reply, Site Meter and STATCOUNTER1:11
This lecture will discuss Session Reply, Site Meter, and STATCOUNTER.
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Lecture outline:
0:05 Session Reply
0:25 Site Meter
0:55 STATCOUNTER
- Tracemyip.org, Unica NetINsight and Unica NetTracker2:13
This lecture will discuss tracemyip.org, Unica NetInsight and Unica NetTracker.
.
Lecture outline:
0:00 tracemyip.org
0:18 Unica NetInsight
1:39 Unica NetTracker
- Unique User and Unique Visitor4:08
This lecture will discuss Unique User and Unique Visitor.
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Lecture outline:
0:00 Unique User
2:57 Unique Visitor
- Urchin Software and Urchin Software Co.1:24
This lecture will discuss Urchin Software and the Urchin Software Co.
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Lecture outline:
0:00 Urchin Software
1:00 Urchin Software Co.
- Usage Analysis and Web Audience Measurement2:11
This lecture will discuss Usage Analysis and Web Audience Measurement.
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Lecture outline:
0:00 Usage Analysis
1:04 Web Audience Measurement
- Web Banner and Web Log Analysis Software2:21
This lecture will discuss Web Banner and Web Log Analysis Software.
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Lecture outline:
0:00 Web Banner
2:06 Web Log Analysis Software
- Web Traffic6:48
This discussion will focus on Web Traffic.
- WebSideStory Inc., Google Website Optimizer and Webtrends0:35
This lecture will discuss WebSideStory Inc., Google Website Optimizer, and Webtrends.
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Lecture outline:
0:00 WebSideStory Inc.
0:10 Google Website Optimizer
0:26 Webtrends
- Affiliate Marketing7:14
This discussion will focus on affiliate marketing.
- Affiliate Marketing - Past and Current Issues4:37
This lecture will identify past and current issues of affiliate marketing.
- Article Marketing and Article Video Marketing1:47
This lecture will discuss Article Marketing and Article Video Marketing.
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Lecture outline:
0:00 Article Marketing
1:10 Article Video Marketing
- Attorney-Client Matching and Blitz Campaign1:45
This lecture will discuss Attorney-Client Matching and the Blitz Campaign.
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Lecture outline:
0:00 Attorney-Client Matching
1:03 Blitz Campaign
- CONTENT FARM1:24
This lecture will talk about the definition, characteristics, and criticism surrounding CONTENT FARM.
- Contextual Advertising1:02
This lecture will talk about contextual advertising.
- Cost per Time, Criteo and Digital Creative Agency1:55
This lecture will discuss Cost per Time, Criteo, and Digital Creative Agency.
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Lecture outline:
0:00 Cost per Time
0:28 Criteo
1:13 Digital Creative Agency
- Get into Bed with Google0:35
This lecture will cover a book about Search Engine Optimization called "Get into Bed with Google".
- Adam Ginsberg0:18
This lecture will talk about Adam Ginsberg.
- Golden Triangle and GroupSpaces1:03
This lecture will discuss Golden Triangle and GroupSpaces.
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Lecture outline:
0:00 Golden Triangle
0:41 GroupSpaces
- Guided Selling3:21
This discussion will focus on definition, process, goal, and technology requirements of guided selling.
- Image Search Optimization, Impression and In-text Advertising1:24
This lecture will discuss Image Search Optimization, Impression, and In-text Advertising.
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Lecture outline:
0:00 Image Search Optimization
0:13 Impression
0:48 In-text Advertising
- Interactive Advertising1:26
This lecture will talk about the definition, objectives, and elements of interactive advertising.
- Internet Marketing1:32
This lecture will explain the advantages and limitations of internet marketing.
- Internet Presence Management0:57
This discussion will focus on the definition and methods involved in Internet Presence Management.
- JESS3 and Keyword Optimization2:32
This lecture will talk about JESS3 and Keyword Optimization.
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Lecture outline:
0:00 JESS3
0:24 Keyword Optimization
- Landing Page Optimization4:32
This lecture will explain the definition and types of Landing Page Optimization.
- Long Tail1:41
This lecture will talk about the definition and business model of Long Tail.
- Microsoft adCenter and Microsoft pubCenter1:43
This lecture will discuss Microsoft adCenter and Microsoft pubCenter.
Lecture outline:
0:00 Microsoft adCenter
1:04 Microsoft pubCenter
- MyThings1:04
This lecture will talk about the personalized retargeting provider called MyThings.
- Online Lead Generator0:55
This discussion will focus on Online Lead Generation.
- Pay-per-Click1:17
This lecture will talk about an internet advertising model called Pay-per-Click.
- Personalized Retargeting0:41
This lecture will discuss Personalized Retargeting.
- Private Label Rights0:36
This discussion will focus on Private Label Rights.
- Quality Score0:51
This lecture will talk about Quality Score.
- Referral Marketing0:39
This lecture will explain referral marketing.
- Resource Interactive0:44
This lecture will talk about resource interactive.
- Sales Letter2:11
This lecture will explain the definition and components of a sales letter.
- Search Engine Marketing5:53
This discussion will focus on Search Engine Marketing.
- Search Engine Optimization Copywriting and Search Retargeting2:36
This lecture will discuss Search Engine Optimization Copywriting and Search Retargeting.
Lecture outline:
0:00 Search Engine Optimization Copywriting
2:14 Search Retargeting
- Semantic Advertising and Semantic Targeting3:58
This lecture will discuss Semantic Advertising and Semantic Targeting.
Lecture outline:
0:00 Semantic Advertising
1:56 Semantic Targeting
- Double Loop, Inbound and Permission Marketing2:45
This lecture will discuss Double Loop, Inbound, and Permission Marketing.
Lecture outline:
0:00 Double Loop Marketing
0:26 Inbound Marketing
1:54 Permission Marketing
- Transactional Link, Viewable Impression and Web Button3:09
This lecture will discuss Transactional Link, Viewable Impression, and Web Button.
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Lecture outline:
0:00 Transactional Link
0:37 Viewable Impression
2:41 Web Button
- Web Analytics Glossary of Terms4:00
This e book is a list of terms and definitions often used in the field of web analytics .
- Final Exam1:00
Now that you've finished your Udemy course, - you are eligible to sit your official Certification exam.
Certification is not mandatory.
Once you've completed the course, email our exam department at support@theartofservice.com to purchase your exam voucher and sit your final exam.Exam access includes more information to better prepare for the exam including a workbook, sample exam plus the final exam.
Please include the course name in your email for us to send the correct information.
Any questions please contact support@theartofservice.com
You will receive a PDF certificate through your email upon passing the examination. - Conclusion - Final Lecture1:27
A final message from our CEO.
Requirements
- Basic understanding of the IT industry
- Knowledge of the English language
Description
Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.
This course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.
Who this course is for:
- Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment.
- Help career-driven IT professionals stay relevant in their roles in the I.T. industry.