Web Analytics

An introductory course about understanding the definition and categories of Web Analytics.
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  • Lectures 71
  • Length 8 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.

This course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.

What are the requirements?

  • Basic understanding of the IT industry
  • Knowledge of the English language

What am I going to get from this course?

  • Be introduced to Web Analytics.
  • Be aware of some Web-based Analytics and software products.
  • Be aware of the different analytics tools.
  • Learn Affiliate, Internet, and Referral Marketing.
  • Understand advertising using analytics.

What is the target audience?

  • Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment.
  • Help career-driven IT professionals stay relevant in their roles in the I.T. industry.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Analytic Methods and Tools
07:58

This discussion will focus on the definition and categories of web analytics.

06:46

This lecture will talk about the key definitions of web analytics.

03:16

This lecture will discuss Anametrix and AT Internet.

.

Lecture outline:

0:00    Anametrix
2:03    AT Internet
03:33

This lecture will discuss AWStats and Bounce Rate.

.

Lecture outline:

0:00    AWStats
1:53    Bounce Rate
02:03

This lecture will discuss Click Analytics and Clickstream.

04:48

This lecture will discuss ClickTale, Conversion Funnel, and CrawlTrack.

.

Lecture outline:

0:00    ClickTale
1:50    Conversion Funnel
3:31    CrawlTrack
04:23

This lecture will talk about the definition, technology, and limitations of Google Analytics.

01:16

This lecture will discuss Hitbox and HitDynamics.

03:12

This discussion will focus on the definition, strategy, products, and services of HubSpot.

Section 1 - Quiz
5 questions
17 pages

This PDF file contains Section 1 of this course. You can download the complete e book at the end of this course.

Section 2: Social and Mobile
02:08

This lecture will discuss Kampyle and Kaspid.

.

Lecture outline:

0:00    Kampyle
1:23    Kaspid
01:32

This lecture will discuss Avinash Kaushik, Klout, and a list of web analytics.

.

Lecture outline:

0:00    Avinash Kaushik
0:23    Klout
1:06    List of web analytics
01:39

This lecture will discuss LivePerson, Lyris HQ, and Microsoft adCenter Analytics.

.

Lecture outline:

0:00    LivePerson
0:40    Lyris HQ
1:09    Microsoft adCenter Analytics
05:05

This discussion will focus on the definition and platform of Mobile Web Analytics.

02:15

This lecture will talk about the definition, history, and products of Omniture.

02:58

This lecture will discuss Path Analysis and Piwik.

.

Lecture outline:

0:00    Path Analysis
2:11    Piwik
03:15

This lecture will discuss RSS Trading and Sawmill.

.

Lecture outline:

0:00    RSS Trading
2:38    Sawmill
08:00

This lecture will explain the definition and methods involved in search engine optimization.

Section 2 - Quiz
5 questions
15 pages

This PDF file contains Section 2 of this course. You can download the complete e book at the end of this course.

Section 3: Web Analytics Service Providers
01:11

This lecture will discuss Session Reply, Site Meter, and STATCOUNTER.

.

Lecture outline:

0:05    Session Reply
0:25    Site Meter
0:55    STATCOUNTER
02:13

This lecture will discuss tracemyip.org, Unica NetInsight and Unica NetTracker.

.

Lecture outline:

0:00    tracemyip.org
0:18    Unica NetInsight
1:39    Unica NetTracker
04:08

This lecture will discuss Unique User and Unique Visitor.

.

Lecture outline:

0:00    Unique User
2:57    Unique Visitor
01:24

This lecture will discuss Urchin Software and the Urchin Software Co.

.

Lecture outline:

0:00    Urchin Software
1:00    Urchin Software Co.
02:11

This lecture will discuss Usage Analysis and Web Audience Measurement.

.

Lecture outline:

0:00    Usage Analysis
1:04    Web Audience Measurement
02:21

This lecture will discuss Web Banner and Web Log Analysis Software.

.

Lecture outline:

0:00    Web Banner
2:06    Web Log Analysis Software
06:48

This discussion will focus on Web Traffic.

00:35

This lecture will discuss WebSideStory Inc., Google Website Optimizer, and Webtrends.

.

Lecture outline:

0:00    WebSideStory Inc.
0:10    Google Website Optimizer
0:26    Webtrends
Section 3 - Quiz
5 questions
18 pages

This PDF file contains Section 3 of this course. You can download the complete e book at the end of this course.

Section 4: Advertising Channels
07:14

This discussion will focus on affiliate marketing.

04:37

This lecture will identify past and current issues of affiliate marketing.

01:47

This lecture will discuss Article Marketing and Article Video Marketing.

.

Lecture outline:

0:00    Article Marketing
1:10    Article Video Marketing
01:45

This lecture will discuss Attorney-Client Matching and the Blitz Campaign.

.

Lecture outline:

0:00    Attorney-Client Matching
1:03    Blitz Campaign
01:24

This lecture will talk about the definition, characteristics, and criticism surrounding CONTENT FARM.

01:02

This lecture will talk about contextual advertising.

01:55

This lecture will discuss Cost per Time, Criteo, and Digital Creative Agency.

.

Lecture outline:

0:00    Cost per Time
0:28    Criteo
1:13    Digital Creative Agency
Section 4 - Quiz
5 questions
15 pages

This PDF file contains Section 4 of this course. You can download the complete e book at the end of this course.

Section 5: Search Engine Keywords
00:35

This lecture will cover a book about Search Engine Optimization called "Get into Bed with Google".

00:18

This lecture will talk about Adam Ginsberg.

01:03

This lecture will discuss Golden Triangle and GroupSpaces.

.

Lecture outline:

0:00    Golden Triangle
0:41    GroupSpaces
03:21

This discussion will focus on definition, process, goal, and technology requirements of guided selling.

01:24

This lecture will discuss Image Search Optimization, Impression, and In-text Advertising.

.

Lecture outline:

0:00    Image Search Optimization
0:13    Impression
0:48    In-text Advertising
01:26

This lecture will talk about the definition, objectives, and elements of interactive advertising.

01:32

This lecture will explain the advantages and limitations of internet marketing.

00:57

This discussion will focus on the definition and methods involved in Internet Presence Management.

02:32

This lecture will talk about JESS3 and Keyword Optimization.

.

Lecture outline:

0:00    JESS3
0:24    Keyword Optimization
Section 5 - Quiz
5 questions
17 pages

This PDF file contains Section 5 of this course. You can download the complete e book at the end of this course.

Section 6: Conversion Optimization
04:32

This lecture will explain the definition and types of Landing Page Optimization.

01:41

This lecture will talk about the definition and business model of Long Tail.

01:43

This lecture will discuss Microsoft adCenter and Microsoft pubCenter.

Lecture outline:

0:00    Microsoft adCenter
1:04    Microsoft pubCenter
01:04

This lecture will talk about the personalized retargeting provider called MyThings.

00:55

This discussion will focus on Online Lead Generation.

01:17

This lecture will talk about an internet advertising model called Pay-per-Click.

00:41

This lecture will discuss Personalized Retargeting.

00:36

This discussion will focus on Private Label Rights.

00:51

This lecture will talk about Quality Score.

00:39

This lecture will explain referral marketing.

Section 6 - Quiz
5 questions
23 pages

This PDF file contains Section 6 of this course. You can download the complete e book at the end of this course.

Section 7: Generating Leads and Traffic
00:44

This lecture will talk about resource interactive.

02:11

This lecture will explain the definition and components of a sales letter.

05:53

This discussion will focus on Search Engine Marketing.

02:36

This lecture will discuss Search Engine Optimization Copywriting and Search Retargeting.

Lecture outline:

0:00    Search Engine Optimization Copywriting
2:14    Search Retargeting
03:58

This lecture will discuss Semantic Advertising and Semantic Targeting.

Lecture outline:

0:00    Semantic Advertising
1:56    Semantic Targeting
02:45

This lecture will discuss Double Loop, Inbound, and Permission Marketing.

Lecture outline:

0:00    Double Loop Marketing
0:26    Inbound Marketing
1:54    Permission Marketing
03:09

This lecture will discuss Transactional Link, Viewable Impression, and Web Button.

.

Lecture outline:

0:00    Transactional Link
0:37    Viewable Impression
2:41    Web Button
Section 7 - Quiz
5 questions
19 pages

This PDF file contains Section 7 of this course. You can download the complete e book at the end of this course.

Section 8: Course Resources
178 pages

This e book contains the entire web analytics course in a PDF format.

4 pages

This e book is a list of terms and definitions often used in the field of web analytics .

7 pages

This PDF file contains all the answers to all the quizzes in each section of this course.

Section 9: Web Analytics Certification
1 page

Now that you've finished your Udemy course, - you are eligible to sit your official Certification exam.


Certification is not mandatory.

Once you've completed the course, email our exam department at exams@artofservice.com.au to purchase your exam voucher and sit your final exam.


You will receive a PDF certificate through your email upon passing the examination.

1 page

We are always in the process of improving our courses and procedures for a better learning experience for our students. Your input is very important to us.


Follow the step-by-step procedure on taking the evaluation and receiving your certificate of completion.

01:27

A final message from our CEO.

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For you we created the Foundation level courses as well as the Core Series for IT

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For you we created the Specialist and Intermediate level courses as well as the Core Series for IT

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For you we created the Toolkits as well as the Core Series for IT


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We see it as our job to ensure we give you the most up to date information you need to succeed in achieving that goal at a price-point that is makes it accessible to most professionals.

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