Web Analytics
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Web Analytics

An introductory course about understanding the definition and categories of Web Analytics.
3.0 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
87 students enrolled
Last updated 3/2015
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 1 min on-demand audio
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Be introduced to Web Analytics.
  • Be aware of some Web-based Analytics and software products.
  • Be aware of the different analytics tools.
  • Learn Affiliate, Internet, and Referral Marketing.
  • Understand advertising using analytics.
View Curriculum
Requirements
  • Basic understanding of the IT industry
  • Knowledge of the English language
Description

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.

This course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.

Who is the target audience?
  • Anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment.
  • Help career-driven IT professionals stay relevant in their roles in the I.T. industry.
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Curriculum For This Course
71 Lectures
07:49:32
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Analytic Methods and Tools
10 Lectures 37:15

This discussion will focus on the definition and categories of web analytics.

Preview 07:58

This lecture will talk about the key definitions of web analytics.

Preview 06:46

This lecture will discuss Anametrix and AT Internet.

.

Lecture outline:

0:00    Anametrix
2:03    AT Internet
Anametrix and AT Internet
03:16

This lecture will discuss AWStats and Bounce Rate.

.

Lecture outline:

0:00    AWStats
1:53    Bounce Rate
AWStats and Bounce Rate
03:33

This lecture will discuss Click Analytics and Clickstream.

Click Analytics and Clickstream
02:03

This lecture will discuss ClickTale, Conversion Funnel, and CrawlTrack.

.

Lecture outline:

0:00    ClickTale
1:50    Conversion Funnel
3:31    CrawlTrack
ClickTale, Conversion Funnel and CrawlTrack
04:48

This lecture will talk about the definition, technology, and limitations of Google Analytics.

Google Analytics
04:23

This lecture will discuss Hitbox and HitDynamics.

Hitbox and HitDynamics
01:16

This discussion will focus on the definition, strategy, products, and services of HubSpot.

HubSpot
03:12

Section 1 - Quiz
5 questions

This PDF file contains Section 1 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 1
17 pages
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Social and Mobile
9 Lectures 26:52

This lecture will discuss Kampyle and Kaspid.

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Lecture outline:

0:00    Kampyle
1:23    Kaspid
Kampyle and Kaspid
02:08

This lecture will discuss Avinash Kaushik, Klout, and a list of web analytics.

.

Lecture outline:

0:00    Avinash Kaushik
0:23    Klout
1:06    List of web analytics
Avinash Kaushik, Klout and List of Web Analytics
01:32

This lecture will discuss LivePerson, Lyris HQ, and Microsoft adCenter Analytics.

.

Lecture outline:

0:00    LivePerson
0:40    Lyris HQ
1:09    Microsoft adCenter Analytics
LivePerson, Lyris HQ and Microsoft adCenter Analytics
01:39

This discussion will focus on the definition and platform of Mobile Web Analytics.

Mobile Web Analytics
05:05

This lecture will talk about the definition, history, and products of Omniture.

Omniture
02:15

This lecture will discuss Path Analysis and Piwik.

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Lecture outline:

0:00    Path Analysis
2:11    Piwik
Path Analysis and Piwik
02:58

This lecture will discuss RSS Trading and Sawmill.

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Lecture outline:

0:00    RSS Trading
2:38    Sawmill
RSS Trading and Sawmill
03:15

This lecture will explain the definition and methods involved in search engine optimization.

Search Engine Optimization
08:00

Section 2 - Quiz
5 questions

This PDF file contains Section 2 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 2
15 pages
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Web Analytics Service Providers
9 Lectures 20:51

This lecture will discuss Session Reply, Site Meter, and STATCOUNTER.

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Lecture outline:

0:05    Session Reply
0:25    Site Meter
0:55    STATCOUNTER
Session Reply, Site Meter and STATCOUNTER
01:11

This lecture will discuss tracemyip.org, Unica NetInsight and Unica NetTracker.

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Lecture outline:

0:00    tracemyip.org
0:18    Unica NetInsight
1:39    Unica NetTracker
Tracemyip.org, Unica NetINsight and Unica NetTracker
02:13

This lecture will discuss Unique User and Unique Visitor.

.

Lecture outline:

0:00    Unique User
2:57    Unique Visitor
Unique User and Unique Visitor
04:08

This lecture will discuss Urchin Software and the Urchin Software Co.

.

Lecture outline:

0:00    Urchin Software
1:00    Urchin Software Co.
Urchin Software and Urchin Software Co.
01:24

This lecture will discuss Usage Analysis and Web Audience Measurement.

.

Lecture outline:

0:00    Usage Analysis
1:04    Web Audience Measurement
Usage Analysis and Web Audience Measurement
02:11

This lecture will discuss Web Banner and Web Log Analysis Software.

.

Lecture outline:

0:00    Web Banner
2:06    Web Log Analysis Software
Web Banner and Web Log Analysis Software
02:21

This discussion will focus on Web Traffic.

Web Traffic
06:48

This lecture will discuss WebSideStory Inc., Google Website Optimizer, and Webtrends.

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Lecture outline:

0:00    WebSideStory Inc.
0:10    Google Website Optimizer
0:26    Webtrends
WebSideStory Inc., Google Website Optimizer and Webtrends
00:35

Section 3 - Quiz
5 questions

This PDF file contains Section 3 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 3
18 pages
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Advertising Channels
8 Lectures 19:44

This discussion will focus on affiliate marketing.

Affiliate Marketing
07:14

This lecture will identify past and current issues of affiliate marketing.

Affiliate Marketing - Past and Current Issues
04:37

This lecture will discuss Article Marketing and Article Video Marketing.

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Lecture outline:

0:00    Article Marketing
1:10    Article Video Marketing
Article Marketing and Article Video Marketing
01:47

This lecture will discuss Attorney-Client Matching and the Blitz Campaign.

.

Lecture outline:

0:00    Attorney-Client Matching
1:03    Blitz Campaign
Attorney-Client Matching and Blitz Campaign
01:45

This lecture will talk about the definition, characteristics, and criticism surrounding CONTENT FARM.

CONTENT FARM
01:24

This lecture will talk about contextual advertising.

Contextual Advertising
01:02

This lecture will discuss Cost per Time, Criteo, and Digital Creative Agency.

.

Lecture outline:

0:00    Cost per Time
0:28    Criteo
1:13    Digital Creative Agency
Cost per Time, Criteo and Digital Creative Agency
01:55

Section 4 - Quiz
5 questions

This PDF file contains Section 4 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 4
15 pages
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Search Engine Keywords
10 Lectures 13:08

This lecture will cover a book about Search Engine Optimization called "Get into Bed with Google".

Get into Bed with Google
00:35

This lecture will talk about Adam Ginsberg.

Adam Ginsberg
00:18

This lecture will discuss Golden Triangle and GroupSpaces.

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Lecture outline:

0:00    Golden Triangle
0:41    GroupSpaces
Golden Triangle and GroupSpaces
01:03

This discussion will focus on definition, process, goal, and technology requirements of guided selling.

Guided Selling
03:21

This lecture will discuss Image Search Optimization, Impression, and In-text Advertising.

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Lecture outline:

0:00    Image Search Optimization
0:13    Impression
0:48    In-text Advertising
Image Search Optimization, Impression and In-text Advertising
01:24

This lecture will talk about the definition, objectives, and elements of interactive advertising.

Interactive Advertising
01:26

This lecture will explain the advantages and limitations of internet marketing.

Internet Marketing
01:32

This discussion will focus on the definition and methods involved in Internet Presence Management.

Internet Presence Management
00:57

This lecture will talk about JESS3 and Keyword Optimization.

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Lecture outline:

0:00    JESS3
0:24    Keyword Optimization
JESS3 and Keyword Optimization
02:32

Section 5 - Quiz
5 questions

This PDF file contains Section 5 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 5
17 pages
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Conversion Optimization
11 Lectures 13:59

This lecture will explain the definition and types of Landing Page Optimization.

Landing Page Optimization
04:32

This lecture will talk about the definition and business model of Long Tail.

Long Tail
01:41

This lecture will discuss Microsoft adCenter and Microsoft pubCenter.

Lecture outline:

0:00    Microsoft adCenter
1:04    Microsoft pubCenter
Microsoft adCenter and Microsoft pubCenter
01:43

This lecture will talk about the personalized retargeting provider called MyThings.

MyThings
01:04

This discussion will focus on Online Lead Generation.

Online Lead Generator
00:55

This lecture will talk about an internet advertising model called Pay-per-Click.

Pay-per-Click
01:17

This lecture will discuss Personalized Retargeting.

Personalized Retargeting
00:41

This discussion will focus on Private Label Rights.

Private Label Rights
00:36

This lecture will talk about Quality Score.

Quality Score
00:51

This lecture will explain referral marketing.

Referral Marketing
00:39

Section 6 - Quiz
5 questions

This PDF file contains Section 6 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 6
23 pages
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Generating Leads and Traffic
8 Lectures 21:16

This lecture will talk about resource interactive.

Resource Interactive
00:44

This lecture will explain the definition and components of a sales letter.

Sales Letter
02:11

This discussion will focus on Search Engine Marketing.

Search Engine Marketing
05:53

This lecture will discuss Search Engine Optimization Copywriting and Search Retargeting.

Lecture outline:

0:00    Search Engine Optimization Copywriting
2:14    Search Retargeting
Search Engine Optimization Copywriting and Search Retargeting
02:36

This lecture will discuss Semantic Advertising and Semantic Targeting.

Lecture outline:

0:00    Semantic Advertising
1:56    Semantic Targeting
Semantic Advertising and Semantic Targeting
03:58

This lecture will discuss Double Loop, Inbound, and Permission Marketing.

Lecture outline:

0:00    Double Loop Marketing
0:26    Inbound Marketing
1:54    Permission Marketing
Double Loop, Inbound and Permission Marketing
02:45

This lecture will discuss Transactional Link, Viewable Impression, and Web Button.

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Lecture outline:

0:00    Transactional Link
0:37    Viewable Impression
2:41    Web Button
Transactional Link, Viewable Impression and Web Button
03:09

Section 7 - Quiz
5 questions

This PDF file contains Section 7 of this course. You can download the complete e book at the end of this course.

Reading Assignment Section 7
19 pages
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Course Resources
3 Lectures 00:00

This e book contains the entire web analytics course in a PDF format.

Web Analytics Complete Certificate Kit Book
178 pages

This e book is a list of terms and definitions often used in the field of web analytics .

Web Analytics Glossary of Terms
4 pages

This PDF file contains all the answers to all the quizzes in each section of this course.

Quiz Answer Sheet
7 pages
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Web Analytics Certification
3 Lectures 01:27

Now that you've finished your Udemy course, - you are eligible to sit your official Certification exam.


Certification is not mandatory.

Once you've completed the course, email our exam department at exams@artofservice.com.au to purchase your exam voucher and sit your final exam.


You will receive a PDF certificate through your email upon passing the examination.

Final Exam
1 page

We are always in the process of improving our courses and procedures for a better learning experience for our students. Your input is very important to us.


Follow the step-by-step procedure on taking the evaluation and receiving your certificate of completion.

Evaluation Form
1 page

A final message from our CEO.

Conclusion - Final Lecture
01:27
About the Instructor
The Art Of Service
3.5 Average rating
441 Reviews
5,080 Students
57 Courses
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