Web Analytics - Learn Nuts & Bolts of Web Analytics
4.1 (9 ratings)
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Web Analytics - Learn Nuts & Bolts of Web Analytics

Understand the Visitor Behaviour on a Website and Hence, the Ultimate Guide to High Conversion Rates
4.1 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,110 students enrolled
Last updated 7/2015
English [Auto-generated]
Current price: $12 Original price: $20 Discount: 40% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Understand advertising using analytics
  • Understand How People Arrives to Your Site
  • Learn How Analytics can Improve your Web Marketing
  • Learn the different analytics tools
  • Understand the visitor behavior
View Curriculum
  • Computer with Internet
  • Data crunching and Data mining
  • Comfortable with Data
  • Basic understanding of the IT industry

This Web Analytics Training Course gives you the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads and sales. You'll be shown how the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior. You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you. This course will discuss the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.

Who is the target audience?
  • Anyone looking to gain an understanding of Web Analytics
  • Marketing & Business Students
  • IT professionals
  • Professional Marketers, Web Agencies, Start-Ups
Compare to Other Web Analytics Courses
Curriculum For This Course
35 Lectures
1 Lecture 08:50
Different Web Analytics Tools & Process of Web Analytics
7 Lectures 51:27

Introduction to Google Analytics

Process of how Google Analytics tracking Works

Structure of Google Analytics

Google Analytics Structure, Tools and Processes

Introduction to Google Analytics Tracking Code

Implementing the Tracking Code
Use of View and Filters
12 Lectures 01:31:19
Introduction to Views and Filters

Use of View & Filters

Use of predefined Filters

Introduction to Goal Setting

Importance of Goal Setting

Implementing Goal Setting

Implementing Goal Setting Continues

User Management in Google Analytics

User Permission in Google Analytics

Reporting Interface & Basic Concepts of Google Analytics

Using Reporting Interface

Other Basic Concepts of Google Analytics
Understanding Different Tabs, Reports and Data Available in it
13 Lectures 01:44:45
Understanding Audience Tab & Its Reports

Audience Tab & Its Reports Continues

Understanding Acquisition Tab & data available into it

Understanding Behaviour Tab & data available into it

Behaviour Tab Continues

Understanding Conversions Tab & data available into it

Conversions Tab Important Concepts

Learning About Dashboard Tab

Learning About Shortcuts Tab

Learning About Intelligence Tab

Intelligence Events Tab

Learning About Real-Time Tab

Real-Time Tab Continues
Email reporting, Iteration & Analysis
2 Lectures 17:59
Using Email & Export Options for Reporting

Performing Iteration & Analysis
About the Instructor
Talent Nurture Academy
3.5 Average rating
421 Reviews
31,267 Students
3 Courses
Training Solutions on high-end Technologies

Talent Nurture Academy provides training Solutions on high-end Technologies, Soft-skills, Finance and Business Management. Our focused experience in Technology Training along with soft-skills development makes us a preferred training services partner for most of the small, medium and large enterprises. At Talent Nurture Academy, we are dedicated to provide the best of valued courses. With a completely updated curriculum keeping up with real-time industry standards. Our industry-centric courses are well-equipped to give you a feel of the real on-the-job training from the industry.