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This Web Analytics Training Course gives you the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads and sales. You'll be shown how the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior. You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you. This course will discuss the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.
Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
|Section 2: Different Web Analytics Tools & Process of Web Analytics|
Different Web Analytics Tools & Process of Web AnalyticsPreview
Introduction to Google Analytics
Process of how Google Analytics tracking Works
Structure of Google Analytics
Google Analytics Structure, Tools and Processes
Introduction to Google Analytics Tracking Code
Implementing the Tracking Code
|Section 3: Use of View and Filters|
Introduction to Views and Filters
Use of View & Filters
Use of predefined Filters
Introduction to Goal Setting
Importance of Goal Setting
Implementing Goal Setting
Implementing Goal Setting Continues
User Management in Google Analytics
User Permission in Google Analytics
Reporting Interface & Basic Concepts of Google Analytics
Using Reporting Interface
Other Basic Concepts of Google Analytics
|Section 4: Understanding Different Tabs, Reports and Data Available in it|
Understanding Audience Tab & Its Reports
Audience Tab & Its Reports Continues
Understanding Acquisition Tab & data available into it
Understanding Behaviour Tab & data available into it
Behaviour Tab Continues
Understanding Conversions Tab & data available into it
Conversions Tab Important Concepts
Learning About Dashboard Tab
Learning About Shortcuts Tab
Learning About Intelligence Tab
Intelligence Events Tab
Learning About Real-Time Tab
Real-Time Tab Continues
|Section 5: Email reporting, Iteration & Analysis|
Using Email & Export Options for Reporting
Performing Iteration & Analysis
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