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A lot of business owners make the mistake not to target the right audience with their marketing. That can be an expensive waste of money! We help you to spend you money wisely!
There are easy ways to get a better ranking on Google, which is important to get traffic to your website - do you know these easy ways? Basic SEO (Search Engine Optimization) knowledge can give you an advantage over your competitor.
We will introduce SEO Tools that experts use every day! Easy to use and great to review the work of your marketing agency or marketing department.
We help you to understand what your SEO Agency is talking about when they tell you e.g Backlinks are important! Your website must be mobile friendly. The PageSpeed of your site must be improved! You need unique content!
What is the best advertising platform for your business?
Find out in this course. We even give you ideas what your advertisements should look like!
Presentation videos and slides from Daniel, the German Google Guy. Including Q & A from the live audience!
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|Section 1: Introduction & Course Overview|
Welcome to my UDEMY course about Online Marketing.
My name is Daniel. People in Hawaii call me the German Google Guy. You can find more info about me on www.GermanGoogleGuy.com. Here is a summary;
- Born and raised in Germany
- Moved to Hawaii in 2013
- Working in Online Marketing Industry since 1999
- Worked for some of the biggest real estate and classifieds companies in Germany
- CEO of DH Internet Marketing Consulting with clients all over the world
I created this UDEMY course to share my Online Marketing experience and knowledge with you. In my professional career I was lucky to work with some of the best SEO Experts, Webmasters and On- and Offline Marketing Professional in the world.
This Course will help you to set up a successful Online Marketing Strategy. Some of the topics are...
- Target Audience Defintion,
- Search Engine Optimization (SEO)
- Facebook, LinkedIn & Google Advertising.
Enjoy the course!
German Google Guy
|Section 2: Target Audience Identification|
Target Audience Identification
You want to invest your money and get a high return right? Then read carefully, because the target audience / target group definition is the basis for successful online marketing.
Spending money on advertising is easy. But it doesn't help you anything if you show your ads to the wrong people. You waste money showing ads to the wrong target audience, that's why defining your target audience accurate and precise is a fundamental step for successful online marketing.
Every businessmen wants to sell to as many people as possible - Agreed! But especially when it comes to investing money in your marketing it is important, that you target the right people and not just anybody. Here are some ideas on how to identify your target audience!
|Section 3: Search Engine Optimization|
Learn some of the very basic facts that help you to understand Search Engine Optimization.
Even with BASIC SEO knowledge YOU can optimize your website and get a better ranking on Google. This short video talks about some of the very basic factors that help to increase your Google Search Ranking.
Check it out!
You will get important insights what some of the most important Search Engine Optimization Factors are.
What is unique content? Are you allowed to copy content from other sites or will Google ban you?
Unique Content vs. Duplicate content - how important is it to create my own content?
Find out in this short video what you can do if you think that you don't have any unique content or if you think it is impossible to create unique content... It's easier than you think!
Website Speed is one of the ranking factors that Google takes into concern. But what is a decent website speed? Is there a way to test it? This part of the course will answer your questions.
What does mobile friendly mean? Why is it important for Google? Is my website mobile friendly or do I have to take action? What do I have to do? Check out this part of our course and learn...
What does Keyword density mean and why is it important? Learn what you can do to make it easier for Google to learn about your site and rank it high.
One of the most important factors when it comes to Search Engine Optimization. Your website is nothing without good backlinks! But what is a good backlink?
|Section 4: Facebook, Google, LinkedIn? What is the right advertising platform for you?|
Facebook is a huge social network. What started off as a simple network for a university has now 1.23 billion members. And of course it is possible to advertise on this site and reach out to all those people.
Facebook Marketing has the clear advantage of very detailed demographic criteria to choose from. But is Facebook Marketing really the best way to advertise for your business?
Check out the Video about Facebook advertising!
LinkedIn is a social network that focusses on business professionals. With more than 347 million members LinkedIn is a great way to get in contact with business professionals all over the world.
LinkedIn offers different packages for their members. Some of them especially designed for human resources departments. LinkedIn can be used for recruiting, but it is also a great website to find out who might be the right person to talk to within a company to close your next sales deal.
The Video explains some of the important factors you have to know before you start advertising on LinkedIn.
Google is the biggest search engine in the world. Most likely your target audience or at least a major part of your target audience uses Google for research. A good position on Google is worth a lot of money. In our SEO Basics we described some of the factors that influence your position on Google.
Sometimes you don't have time to wait months until your website shows up on a top position in the search results through search engine optimization. You might want to get instant results. Advertising on Google Search through Google AdWords might be the way to go.
In the video we explain what businesses should use Google advertising. See if yours is one of them!
|Lecture 15||10 pages|
Here is a PDF document that makes it easy to compare LinkedIn, Google and Facebook as advertising opportunities.
Internet Marketing and Online Advertising is his passion.
Daniel Hildebrandt started working in the internet marketing industry in 1999.
Key Facts about Daniel, the German Google Guy
Creating and optimizing internet marketing strategies for shopping websites, real estate companies, real estate and car classified portals and internet payment provider, were some of the duties in his professional career.
He worked with Search Engine Optimization Professionals (SEO), Search Engine Marketing Professionals (SEM), Webdesigners, Online Agencies and Social Media Professionals, that shared their knowledge with him over the years.
As Profit Center Manager he trained, managed and motivated sales teams successfully. He increased the profit of his real estate sales team by more than 50%!
Today he works as a consultant. He develops and optimizes internet marketing strategies for businesses around the world. Daniel Hildebrandt is known as “the German Google Guy” in Hawai'i.