Visual Merchandising & Window Dressing training course has been specifically created to give you the knowledge to become a Visual Merchandising expert, transform your existing shop and enable you to upskill your retail sales team using current Visual Merchandising techniques which I have gained after 20 years industry experience in London.
Perfect for Retailers or Students. I show you highly practical solutions for Visual Merchandising in today’s retail industry.
There are over 40 videos covering the following subjects;
Understanding the most popular and balanced key display principle, symmetric.
Understanding how to create and use an asymmetric display and the importance of this technique.
Understanding how to create and use a repetition display and the importance of using odd numbers within Visual Merchandising
Understanding how to create and use an alternation display and the importance of this technique
Understanding the effective use of colour and how to use this in a balanced fashion.
Understanding the effective use of lighting and where to focus your lighting within the window.
Understanding the effective use of placement of graphics/ point of sale within the window.
The importance of creating in store hot spots and/or promotional areas which are linked to your windows
Effective dressing and styling of Mannequins and Bust Forms
Key VM techniques explained when merchandising a product range.
Understand the principles of effective merchandising when dressing a table in store.
Discussing key points to remember when merchandising to create a more easy to shop sales floor for the customer.
Understand how to effectively create more link selling opportunities in store whilst merchandising an everyday product.
How to maximise your sales by creating impulse selling opportunities at key areas in store.
Understand how the key VM principles can be applied when merchandising ranges on a wall space.
Tips on creating and displaying consistent store ticketing and signage.
Understand what factors create an effective store layout, which will assist with the customer flow through the store.
Tips on how to create impulse selling opportunities towards to end of the customers shopping journey.
How to encourage customer flow to the rear of the store and into other typically quiet areas in store.
My recommended books for further reading on VM and my list of the prop companies regularly used in my
VM Consultancy Service.
Tips for creating a display grouping using Children's Toys & Accessories
Tips for creating a display grouping using Fashion Accessories
Tips for dressing and styling a male mannequin
Tips for dressing and styling a female mannequin
Additional tips for dressing and styling a female mannequin.
Understand what is effective visual merchandising
Tips on how to inspire customers by effective Visual Merchandising
Tips on creating great window displays
Learn what creates an eye catching window display in the eyes of the customer
Key points and reminders to have in mind when dressing a window display
Tips for smaller retailers with limited space
Tips for creating inspirational displays which will help to capture the customer’s imagination.
Key points and reminders to have in mind when merchandising on the sales floor
My recommended places on where to find current retail inspiration
Sarah Manning has 20 years’ experience of working within the Visual Merchandising Industry in London. Sarah started her career, working for luxury brands: Harrods, Selfridges, Harvey Nichols and High Street Retailer Marks & Spencer.
Sarah is the Company Director of Visual Merchandising Courses which launched in 2006. Visual Merchandising Courses works with retailers and students to teach effective principles of Visual Merchandising and how these principles can be implemented to improve your sales and shopping experience for your customer.
Cowshed, Southampton FC Megastore, Triumph, Asics, Suzuki, Midlands Co-Op Society Ltd, Charlton House Corporate Catering, Longleat Safari Park, Fellowes, Portmeirion Ceramics, Hallmark, Staples, Marc b Accessories, Maison Blanc, High & Mighty Menswear, The National Space Centre, Center Parcs , Kenwood, Delonghi & Braun, Dubai International Airport Duty Free and ghd.
Sarah also lectures for The University of the Arts London and The London College of Fashion & Central Saint Martins. Teaching the Visual Merchandising online and practical short courses.
Sarah holds a Distinction in Postgraduate Certificate in Learning & Teaching.