Visual Merchandising Course For Retailers and Students

Learn the key principles of great Visual Merchandising & Window Dressing
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  • Lectures 43
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Visual Merchandising & Window Dressing training course has been specifically created to give you the knowledge to become a Visual Merchandising expert, transform your existing shop and enable you to upskill your retail sales team using current Visual Merchandising techniques which I have gained after 20 years industry experience in London.

Perfect for Retailers or Students. I show you highly practical solutions for Visual Merchandising in today’s retail industry.

There are over 40 videos covering the following subjects;

  • Visual Merchandising techniques
  • How to create an effective store window displays
  • Mannequin handling and dressing
  • The importance of great link selling
  • How to create effective store layouts which will help to encourage the customers flow around the store

What are the requirements?

  • No previous Visual Merchandising or retail experience is required. As I will teach you the basic techniques from scratch.
  • Notepad and pen to take notes is essential

What am I going to get from this course?

  • Become a confident Visual Merchandiser when you understand the key display principles which are featured on the course.
  • Learn the most effective way to handle and dress mannequins.
  • Understand the principles needed to create an eye catching store window.
  • Gain a good understanding of how to create a “hot spot “or promotional area which can be linked to your store window.
  • Find out the current Visual Merchandising techniques which are used by current retailers and how these can help to improve not only your profits but also create an inspiring shopping experience for your customer.
  • I will teach you the link selling techniques which I have used which have resulted in a 20-25% increase for my retailers.
  • Understand how to create an effective store layout which will help you to achieve great customer flow throughout your store.
  • For students: I will talk to you about the best ways to get into the Visual Merchandising industry.

Who is the target audience?

  • Independent and larger retailers who want to upskill their existing teams on becoming Visual Merchandising experts.
  • Students who want to learn a new skill or are looking to get into the Visual Merchandising industry.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: 1.Introduction into Display & Visual Merchandising Principles ( Parts 1-4 )
PART 1/4: Introduction

Understanding the most popular and balanced key display principle, symmetric.


Understanding how to create and use an asymmetric display and the importance of this technique.


Understanding how to create and use a repetition display and the importance of using odd numbers within Visual Merchandising


Understanding how to create and use an alternation display and the importance of this technique

Section 2: 2.The Key Principles of Window Design and Dressing

Understanding the effective use of colour and how to use this in a balanced fashion.


Understanding the effective use of lighting and where to focus your lighting within the window.


Understanding the effective use of placement of graphics/ point of sale within the window.

Presentation to discuss trends within Fashion & Interiors within window displays

The importance of creating in store hot spots and/or promotional areas which are linked to your windows


Effective dressing and styling of Mannequins and Bust Forms

Section 3: 3.Visual Merchandising Techniques

Key VM techniques explained when merchandising a product range.


Understand the principles of effective merchandising when dressing a table in store.


Discussing key points to remember when merchandising to create a more easy to shop sales floor for the customer.


Understand how to effectively create more link selling opportunities in store whilst merchandising an everyday product.


How to maximise your sales by creating impulse selling opportunities at key areas in store.

6.Till Points and counter tops

Understand how the key VM principles can be applied when merchandising ranges on a wall space.


Tips on creating and displaying consistent store ticketing and signage.

Section 4: 4.

Understand what factors create an effective store layout, which will assist with the customer flow through the store.


Tips on how to create impulse selling opportunities towards to end of the customers shopping journey.


How to encourage customer flow to the rear of the store and into other typically quiet areas in store.


My recommended books for further reading on VM and my list of the prop companies regularly used in my

VM Consultancy Service.

24. 5.Recommended Prop Companies
Section 5: Visual Merchandising Techniques
Tips for creating a Lifestyle display of Food and Home Accessory products

Tips for creating a display grouping using Children's Toys & Accessories

3. Creating a Display of Home Accessories

Tips for creating a display grouping using Fashion Accessories


Tips for dressing and styling a male mannequin


Tips for dressing and styling a female mannequin


Additional tips for dressing and styling a female mannequin.

Section 6: Frequently Asked Questions

Understand what is effective visual merchandising


Tips on how to inspire customers by effective Visual Merchandising


Tips on creating great window displays


Learn what creates an eye catching window display in the eyes of the customer


Key points and reminders to have in mind when dressing a window display


Tips for smaller retailers with limited space


Tips for creating inspirational displays which will help to capture the customer’s imagination.


Key points and reminders to have in mind when merchandising on the sales floor


My recommended places on where to find current retail inspiration

Why retailers now understand why it is so important to invest in skilled Visual Merchandisers.
Section 7: Students
Advice on the best ways to assist with getting into the Visual merchandising Industry
Based upon my own experience my best tips on finding work experience placements

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Instructor Biography

London, UK Sarah Manning, Visual Merchandising Lecturer & Specialist

Sarah Manning has 20 years’ experience of working within the Visual Merchandising Industry in London. Sarah started her career, working for luxury brands: Harrods, Selfridges, Harvey Nichols and High Street Retailer Marks & Spencer.

Sarah is the Company Director of Visual Merchandising Courses which launched in 2006. Visual Merchandising Courses works with retailers and students to teach effective principles of Visual Merchandising and how these principles can be implemented to improve your sales and shopping experience for your customer.

Retail Clients:

Cowshed, Southampton FC Megastore, Triumph, Asics, Suzuki, Midlands Co-Op Society Ltd, Charlton House Corporate Catering, Longleat Safari Park, Fellowes, Portmeirion Ceramics, Hallmark, Staples, Marc b Accessories, Maison Blanc, High & Mighty Menswear, The National Space Centre, Center Parcs , Kenwood, Delonghi & Braun, Dubai International Airport Duty Free and ghd.

Sarah also lectures for The University of the Arts London and The London College of Fashion & Central Saint Martins. Teaching the Visual Merchandising online and practical short courses.

Sarah holds a Distinction in Postgraduate Certificate in Learning & Teaching.

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