How to build a Six Figure Business with Instagram
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How to build a Six Figure Business with Instagram

A step by step guide to actually making money with proven 6 figure Hacks and Techniques anyone can follow.
Best Seller
4.1 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
242 students enrolled
Created by David Rotheroe
Last updated 9/2016
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Article
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Maintain an engaging and self-sustaining Instagram account.
  • Find and convert new customers on auto-pilot.
  • Create engaging content tailored specifically to your audience.
View Curriculum
  • Download Instagram, Hoot Suite and Evernote mobile apps, links and information on all of which will be supplied as part of the course.

Ever wondered how ordinary people are using Instagram to make money? Not just pennies but hundreds of thousands of dollars. In some cases millions.

This course is designed to solve the mystery of using Instagram to actually sell product in an ethical and massively scalable way. 

It's not about reaching 40K followers in 3 weeks...

(although by consistently applying the techniques you learn it won't take long to get there)

... But rather about building a super engaged following of your ideal and perfect customers who buy from you time and time again, RAVE about you to their friends and family and become massive brand ambassadors.

Along with the concepts above you'll also learn how to absolutely slash the time it takes you to create, configure and implement your posting strategy using cutting edge tools and your own blueprint we create together.

You'll learn how to:

  1. Laser define your ideal customer
  2. Identify what makes them tick and how to reach them
  3. Create content with free tools which will talk directly to them
  4. Build their relationship (strong!) with you and your brand
  5. Get them to viraly share your content and brand
  6. Completely automate this process to scale on autopilot!

If your intention is to get 40K followers who don't buy your product; this course isn't for you.

If your intention is to make 40K dollars in the same time; this course if most definitely for you.

Who is the target audience?
  • This course is intended for small business owners, brand owners and affiliate marketers looking to optimise their Instagram profile in order to sell more and reach more relevant prospects.
  • This is not intended for people who want to bulk up their follower count with fake or un-engaged followers for visual appearance only.
Compare to Other Instagram Marketing Courses
Curriculum For This Course
28 Lectures
2 Lectures 02:42

Congratulations on taking the leap and committing to turn your Instagram account into a thriving marketing machine!

This is a quick welcome and introduction to the topics we'll be covering in the course.

Preview 01:26

As tempting as it may be to buy a few thousand followers for $20-30 it can have significant side effects

In this lecture we discuss why it's so important not to fall into this trap and the possible negative impact.

Preview 01:16
Positioning Yourself
5 Lectures 11:21

Before we shoot off into the big wide web and start throwing content up there let's take a step back and create some firm foundations for your brand and the message you want to convey.

With a well defined brand definition your content will be significantly more powerful and impactful to those all important soon to be customers.

Defining Your Brand

When we make sure to provide a consistent message with content we also ensure our followers immediately know who they're dealing with.

A fleeting post in their feed becomes another relationship building touchpoint rather than a forgotten image.

In this lecture we'll set out guidelines for our brand that can be quickly and easily referenced to save time and create consistency.

Creating Visual Consistency

When we know who we're talking to it not only makes it much easier for us to create content and supporting captions, but it also pretty much guarantees that content is going to be more accessible.

By defining our customer clearly and thoroughly we can begin to find more converting customers by speaking to them in their own language.

Define Your Customer

In this lecture we'll look at some Instagram accounts that are doing a great job working for their brands and analyse:

  1. What they are posting
  2. What the motive is being their posts
  3. How we can translate this to our own brand message
Preview 02:06

The most important navigation element of your content. In this lecture we look at why hashtags are so important and how you can:

  • Find the most relevant hashtags for your content
  • Use these hashtags to attract the eyes of new customers
  • Use these hashtags to find joint venture partners
  • Keep these hashtags on hand to access quickly any time and slash your posting time
The Power of Hashtags

Let's recap over the elements of positioning yourself we covered in this section.

Positioning Yourself - End of Module Roundup Quiz
5 questions
Optimising Your Account
5 Lectures 08:29

In this lecture we'll look at the difference between a handle and a name, why it's so important to get them right, and how they can be used to yet again attract the eyes of relevant new customers.

Preview 01:37

Here we'll make sure your profile picture is working for you and is optimised to be as clear and visible as possible

We'll quickly cover the most important elements to make sure your profile picture is helping to tell your story and draw in new leads.

Optimising Your Profile Picture

You only have one clickable link from your Instagram account to the rest of your customer's journey with your brand, let's make sure you take them to the right place and continue your conversation with them off platform.

The URL - How to use your only link to the outside world

Your bio can be a big decision making element of wether a potential new customer will follow you. 

With only a split second of their attention let's take a look how how you can capture your prospective follower's attention before you lose them for good.

Optimising Your Bio

Instagram accounts can get hacked. Here are 3 simple things you can do to make it ten thousand times harder for your account to be compromised.

Account Security - Don't get stung by this

Let's recap over the elements of positioning yourself we covered in this section.

Optimising Your Account - End of Module Roundup Quiz
7 questions
Instagram 101
11 Lectures 27:30

Learn the fundamental rules you need to get right in order to effectively market on Instagram

Get these wrong and you'll lose the attention of your leads as soon as they arrive. 

Get them right to start your relationship with them in the most effective way possible.

How To Conduct Yourself on Instagram for Maximum Engagement

The number of times you post will depend on conditions be specific to your audience. Getting it right can add rocket fuel to your growth.

In this lecture we'll start to form a plan for the posting strategy specific to your brand.

What and How Often Should I Post?

Setting up templates can save you time and precious mental energy. 

In this lecture we'll walk through how to create a reference guide that will save you many hours and heaps of stress while ensuring your engaging as many relevant people as possible with every post.

Creating Post Templates

Supplementary images taken by other people can be used to save time, create engaging content and help tell your story.

In this lecture we'll look at resources and techniques which will ensure you find the most relevant images which aren't subject to copyright or likely to wind you up in trouble.

Finding Supplementary Images / Avoiding Copyright Infringement

There's no need to invest in expensive and complicated tools like photoshop if you're not a pro.

In this lecture we'll look at resources that make it incredibly easy to edit your images, add beautiful typography and supplementary content in your browser for free.

Create Professionally Edited Images for Free

Let's look at a few important things to get right when you're posting your content. 

To create engaging posts every time there are a few simple things to get right, and a few time saving tricks to master in order to take the pressure off yourself and make sure you're creating consistent, optimised posts.

  • Define your filter strategy
  • Use editing functions tastefully
  • Use the caption section correctly
  • Cross Post across other social platforms
  • Speed up your posting with saved hashtags
  • Position your hashtags out of sight to keep everything tidy
Post Perfection - Creating posts optimised for massive engagement every time

Re-gramming is a great way to to engage other users, their followers, your followers and new prospective leads by sharing posts that have already been proven effective.

In this lecture we'll look at how to re-gram directly from your device on the fly.

Re-Gramming for massive engagement

It's possible to link other social accounts such as Facebook, Twitter, Tumblr etc. This means that when you post from Instagram you have the option to post the same image to your other platforms and maximise their impact.

There are of course pros and cons to this and in this lecture we will take a look not only at how to correctly link accounts, but the best practise wether to cross post or not.

Always bear in mind that your should respect the posting style of each platform:

  • Hashtags look wrong on Facebook
  • Twitter doesn't like Instagram
Linking Your Social Accounts - To do, or not to do?

Instagram is a social network so making friends is critical to your growth. 

In this lecture we'll dive into some techniques for finding new friends, establishing relationships with them, and starting to build out a network of powerful and engaged followers and partners.

  • Using hashtags to find relevant friends
  • Leveraging keywords to find relevant friends
  • Identifying existing fans within your niche 
  • Starting a conversation with these people
  • Using your new network to set up joint ventures for rocket fulled effects
Making Friends - The social dynamic of Instagram and how to leverage it

Now you're gaining new followers by the bucket load prepare yourself to engage them and have them work for you to find yet more followers from their friend and follower list.

Let's take a look at the core techniques used to engage your followers and have them resonate your message to their friends.

How to Engage Your Followers and their Friends

Incentivising your leads to share and follow your account can create explosive growth

In this lecture we'll look at how to do it correctly for the highest possible engagement.

Running Competitions Right

Let's recap over the elements of positioning yourself we covered in this section.

Instagram 101 - End of Module Roundup Quiz
12 questions
3 Lectures 19:19

As a business owner it's critical to manage your time effectively and hands down the best way of doing this is batching similar tasks together.

In this lecture we'll look at cutting edge tools and techniques for scheduling Instagram posts which will save hours of time consuming activity on your device.

Scheduling Posts

As we previously discussed, re-grams can be an extremely effective way of leveraging other people's content to build your own following and capture the attention of them and theirs.

In this lecture we will look at how by leveraging the scheduling facilities discussed in the previous lecture we can make re-grams a part of our scheduled post strategy to easily generate a varied stream of engaging content.

Preview 03:38

Now that we have set in place a strong foundation of techniques and strategies to make your account grow, we can use tools to simulate our own activity saving time, money and being a lot more efficient than any human could ever be. 

Get ready to put your account on autopilot. With these tools and strategy you'll be able to perform a lot of what we've learned in your sleep.

  • Save thousands of dollars of your own or an assistant's time
  • Target extremely effectively by simulating our 'making friends' techniques 
  • Continue activity and find new followers in your sleep!

If you take half an hour out now to set up your account effectively to simulate the methods we've discussed in previous lectures, this lecture will turn your account into a customer finding juggernaut.

Automating Interaction

Let's recap over the elements of positioning yourself we covered in this section.

Automation - End of Module Roundup Quiz
4 questions
Round Up
2 Lectures 01:27

Resources Re-Capped
About the Instructor
David Rotheroe
4.0 Average rating
227 Reviews
5,220 Students
2 Courses
Serial Internet Entrepreneur and Digital Marketer

Dave Rotheroe is a serial offline and internet entrepreneur with hands on experience building businesses from nothing to hundreds of thousands of pounds in revenue in a matter of months. He has been able to achieve this by developing a visceral understanding of his market place, customers and directly servicing their needs.

This deep understanding of trends, core influence and public relations have led to his businesses being heavily featured in...

Business Insider
New York Magazine
The Times
The Guardian
The Independent
The Daily Mail
BBC Radio
Product Hunt
Mental Floss
Food Network

... and many more. 

Dave currently operates his businesses remotely from locations all over the world and continues to share his knowledge and insight with clients from individuals and startup businesses to established companies looking to develop their digital message and engage new customers on a deeper level.