The Business of Video and Photography
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Too many courses focus on the technical side of video and photography. It is important, but just one aspect of running a video and photography company. I've learned the hard way that taking a great video or a great photo doesn’t mean automatic success. You have to develop skills that often aren’t taught in video and photography classes things like:
Getting assembling gear kits – Camera, lenses, and accessories – Introduce some camera’s and gear that you can use to assemble your first kit
Getting a logo – A logo is important for your brand and is one of the pillars for your marketing on-line and offline
Getting a website - If you're serious about showcasing your work and services you are going to need a website to showcase your presence on-line. This lecture will introduce you to the technology I use, where I host, and how I manage the website.
Developing a portfolio - When you are starting out you are going to invest time producing great videos and photo's to showcase to future clients. How do you get started and how do you go about it
Investing in yourself – video and photo skills - Resources and tip to develop your video skills and education to a professional level
Social media – Facebook, Pininterest, Youtube
Getting your first sales
Game day – preparation & shotlist
This course is designed to fill the gap and arm you with the information and skills you need to start running your video and photography company. I've structured the course so it is logical beginning with the basics and progressing to skills you'll need to learn as you get customers and deliver your products to them. I also introduce a different business model for earning an income with your videos for those that are not comfortable with networking and meeting new people.
I’ve created this course because I’ve been through the struggles to figure out how to run a video business and want to pass on what I learned. My hope is by taking this course you can save a lot of the time, money, and effort it took me to figure out what I’ve learned so far.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Getting started|
A logo is important for your identity and is one of the pillars of your marketing off-line and on-line
Where do you get a business card, why do you need one, and what are important things you need to know about it.
If you're serious about showcasing your work and services you are going to need a website to showcase your presence on-line. This lecture will introduce you to the technology I use, where I host, and how I manage the website.
These are an important investment. They are your businesses creative tools for photo and video. You need the right tools for the job and your budget.
From lighting to remote control acessories to do time lapses. Learn what you need to add in your kit to complement your camera
When you are starting out you are going to invest time producing great videos and photo's to showcase to future clients. How do you get started and how do you go about it
This clips explains why we want to create a footage reel and takes us behind the scenes of it was made. I go a step further and how you how it is made and it is used to link from youtube to the website.
Resources and tip to develop your video skills and education to a professional level
|Section 2: Business development|
Investing in social media - Facebook, Pininterest, Youtube, Twitter
Once you have your portfolio how do you get started getting out there meet new people and letting them know about your work. How you get potential leads for future work.
Once a potential client is interested in your work you have to communicate and agree on what services and products you will provide. You will also have to agree on a price and payment terms
|Section 3: Negotiation & Game day|
A client will ask what the price for the service or product. How do you go about pricing,valuing your work, and taking your local market into consideration.
How do you charge and request money from clients over the Internet and local clients in your city
The big day is here and now you will actually have to help your client produce an awesome video and/or photoshoot. Here are some tips to make sure your game day is succesful.
|Section 4: Summary|
A wrap up of the course and other ideas to develop a business stream from your videos
Hi! I was born in South Africa but as a child my family relocated to Canada and lived most of adult life in beautiful British Columbia. I remember getting a VHS camcorder and would make and direct my own home videos with my sisters. I attended Simon Fraser University (SFU) with a Communications degree and had another opportunity to film an educational hip-hop video for earth quakes. After I graduated university I went on to have a successful IT career working 13 years in the field.As an IT manager I went onto pursue my MBA at SFU and found inspiration to start my own business and travel and film.By the time I had completed my MBA in 2011 I had found my passion travel, business, and filming.
During a wild and intense 3-year period I sold my house and purchased a camera and traveled the globe with my camera in search of adventure. I traveled to places such as Beijing, Singapore, Shanghai, The Grand Canyon, and Turks and Caicos. During this period a new revolution with the SLR camera was allowing people to create cinema quality video. I spent countless hours trying to learn everything I could from the best to hone my craft.I currently have over 100 videos on youtube and have one of the strongest travel video collections on the Internet. I recommend you check out my videos on-line if you’re interested in watching my videos.
After returning to Vancouver I planned my next travel adventure to Australia, Asia, and Taiwan. I sold my car and all my possessions and arrived in Taiwan with my essentials, camera gear, and my dreams. I currently live in Taiwan learning mandarin, teaching English, and filming travel videos.
I believe I’m a continuous learner (currently learning Mandarin) and I’m always looking for new and interesting ways to learn things.I get upset when an article gives advice or directions and it is so general it leaves out the important details. I try to provide detailed step-by-step instructions using visuals or video. I hope you find my courses interesting and I see you in there!