The Business of Video and Photography
4.2 (7 ratings)
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The Business of Video and Photography

What you need & skills you need to start your video/photo business from gear,website, sales, negotiation, &networking
4.2 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
520 students enrolled
Created by Greg Hung
Last updated 10/2016
English
Current price: $10 Original price: $60 Discount: 83% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Setup the essential business tools - website, logo, business card
  • Essential info on camera gear
  • Developing your portfolio
  • Business skills - Getting first sales, pricing, negotiation
  • Learn to use social media to help your business - google seo, youtube, facebook, and pininterest
View Curriculum
Requirements
  • This course will not go into the technical details of how to do video or photography
  • You will not need camera equipment before you begin the course
Description

Too many courses focus on the technical side of video and photography. It is important, but just one aspect of running a video and photography company. I've learned the hard way that taking a great video or a great photo doesn’t mean automatic success. You have to develop skills that often aren’t taught in video and photography classes things like:

Getting assembling gear kits – Camera, lenses, and accessories – Introduce some camera’s and gear that you can use to assemble your first kit

Getting a logo – A logo is important for your brand and is one of the pillars for your marketing on-line and offline

Getting a website - If you're serious about showcasing your work and services you are going to need a website to showcase your presence on-line. This lecture will introduce you to the technology I use, where I host, and how I manage the website.

Developing a portfolio - When you are starting out you are going to invest time producing great videos and photo's to showcase to future clients. How do you get started and how do you go about it

Investing in yourself – video and photo skills - Resources and tip to develop your video skills and education to a professional level

Social media – Facebook, Pininterest, Youtube

Getting your first sales

Networking

Pricing

Negotiation

Game day – preparation & shotlist

Course Summary

This course is designed to fill the gap and arm you with the information and skills you need to start running your video and photography company. I've structured the course so it is logical beginning with the basics and progressing to skills you'll need to learn as you get customers and deliver your products to them. I also introduce a different business model for earning an income with your videos for those that are not comfortable with networking and meeting new people.

I’ve created this course because I’ve been through the struggles to figure out how to run a video business and want to pass on what I learned. My hope is by taking this course you can save a lot of the time, money, and effort it took me to figure out what I’ve learned so far.

Who is the target audience?
  • Best suited for people thinking of making the transition from video or photo as a hobby to profesional
  • This course is not for people that want to learn how to do video or photos. I have other courses for that
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Curriculum For This Course
20 Lectures
02:47:32
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Getting started
13 Lectures 01:55:37

A logo is important for your identity and is one of the pillars of your marketing off-line and on-line

Preview 12:05

Where do you get a business card, why do you need one, and what are important things you need to know about it.

Getting a business card
04:21

If you're serious about showcasing your work and services you are going to need a website to showcase your presence on-line. This lecture will introduce you to the technology I use, where I host, and how I manage the website.

Getting a website or platform
10:44

My 2016 website theme installation
06:12

These are an important investment. They are your businesses creative tools for photo and video. You need the right tools for the job and your budget.

Which camera's for your kit
02:05

Camera roundup: An overview of camera categories in 2016
09:54

Gear Kit 2016
09:32

From lighting to remote control acessories to do time lapses. Learn what you need to add in your kit to complement your camera

Accessories
06:53

Lenses
07:55

When you are starting out you are going to invest time producing great videos and photo's to showcase to future clients. How do you get started and how do you go about it

Preview 11:03

This clips explains why we want to create a footage reel and takes us behind the scenes of it was made. I go a step further and how you how it is made and it is used to link from youtube to the website.

Behind the scenes - Footage reel
13:52

Resources and tip to develop your video skills and education to a professional level

Investing in yourself - How to develop your video and photography skills
19:56
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Business development
3 Lectures 30:29
Investing in social media - Facebook, Pininterest, Youtube, Twitter
15:22

Once you have your portfolio how do you get started getting out there meet new people and letting them know about your work. How you get potential leads for future work.

Networking and Getting leads
10:33

Once a potential client is interested in your work you have to communicate and agree on what services and products you will provide. You will also have to agree on a price and payment terms

Pre-sales
04:34
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Negotiation & Game day
3 Lectures 19:19

A client will ask what the price for the service or product. How do you go about pricing,valuing your work, and taking your local market into consideration.

Pricing your services
07:04

How do you charge and request money from clients over the Internet and local clients in your city

Invoicing & Post-production
07:43

The big day is here and now you will actually have to help your client produce an awesome video and/or photoshoot. Here are some tips to make sure your game day is succesful.

Preview 04:32
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Summary
1 Lecture 02:07

A wrap up of the course and other ideas to develop a business stream from your videos

Course Summary
02:07
About the Instructor
Greg Hung
3.9 Average rating
110 Reviews
4,095 Students
14 Courses
World Explorer, Videographer, MBA, BA, Entrepreneur

Hi! I was born in South Africa but as a child my family relocated to Canada and lived most of adult life in beautiful British Columbia. I remember getting a VHS camcorder and would make and direct my own home videos with my sisters. I attended Simon Fraser University (SFU) with a Communications degree and had another opportunity to film an educational hip-hop video for earth quakes. After I graduated university I went on to have a successful IT career working 13 years in the field.As an IT manager I went onto pursue my MBA at SFU and found inspiration to start my own business and travel and film.By the time I had completed my MBA in 2011 I had found my passion travel, business, and filming.

During a wild and intense 3-year period I sold my house and purchased a camera and traveled the globe with my camera in search of adventure. I traveled to places such as Beijing, Singapore, Shanghai, The Grand Canyon, and Turks and Caicos. During this period a new revolution with the SLR camera was allowing people to create cinema quality video. I spent countless hours trying to learn everything I could from the best to hone my craft.I currently have over 100 videos on youtube and have one of the strongest travel video collections on the Internet. I recommend you check out my videos on-line if you’re interested in watching my videos.

After returning to Vancouver I planned my next travel adventure to Australia, Asia, and Taiwan. I sold my car and all my possessions and arrived in Taiwan with my essentials, camera gear, and my dreams. I currently live in Taiwan learning mandarin, teaching English, and filming travel videos.

I believe I’m a continuous learner (currently learning Mandarin) and I’m always looking for new and interesting ways to learn things.I get upset when an article gives advice or directions and it is so general it leaves out the important details. I try to provide detailed step-by-step instructions using visuals or video. I hope you find my courses interesting and I see you in there!