This step by step course equips you with the skills and know-how to not only make targeted video content, but also how to plan and promote it like a pro.
This course covers the material that I teach in person to my video marketing clients - it is totally comprehensive, you don't need to buy expensive kit and you certainly don't need any previous experience in making or marketing videos.
The course is structured in a step by step fashion, so it's easy and clear to follow. You effectively get a video marketing recipe that is repeatable for all of your video marketing.
There are bonus resources such as templates, sample scripts, HTML email template, step by step guides to using popular and free editing software and lots, lots more.
Video marketing is being increasingly used - people retain more information in a video and find it more persuasive than just image and text. It's a powerful tool that I will teach you how to use to stand out in your market place and ultimately, grow your business.
This video gives an introduction to me, your video marketing buddy as well as the course in general. It's a great place to get started and motivated for the rest of the material!
If you don't know who exactly you are making your video for, then the content will lack focus and the video will not engage anyone. I show you how to identify your audience, so that you can tailor your content to meet their needs.
Understanding the 'why' of video marketing is utterly crucial for the video being useful to BOTH your business and your audience. This clarity will give you focus, motivation and direction - all necessary ingredients for a powerful video.
So, you know who you are making your video for and why - now it's time to select the right topic. Get this wrong and the video will be a misfire. This step helps you to identify what your video should be about so that it is of genuine use and value to your audience.
We have done the ground work - now time to write your video. But if you get this step wrong, it can undo all of the hard work you've done so far in this section. I lead you through my Write, Reduce & Remember technique so that you get the script right and it sets you up for natural delivery on camera - perfect!
This lecture is crucial for a grounding in understanding what is important in making your videos. I want you to make videos without fear of technicalities or quality - this lecture is a key step in this. Enjoy!
Think you need an expensive camera to make great video content? Then think again. This lecture tells you what you need and what you don't when it comes to kit. The chances are that you have everything you need at your finger tips!
This lecture teaches you how to select the right location for your video. You really don't need to waste money on hiring a studio - so what do you do? Watch this and see!
Lighting is a term that might strike fear into the hearts of the non-video maker - but fear not! This lecture shows you how to light your video in a very simple yet effective way.
This lecture tells you all you need to know about getting clear sound on your videos - but don't worry, we keep it really simple!
Being in front of camera can be an intimidating thing. However, this lecture teaches you how to feel confident on camera. There's a bonus video lecture and cheat sheet in the resources section which you'll find really helpful.
Congratulations! You now know how to make a video, quickly, easily and with kit that you already have! However, all of this knowledge is useless unless you put it into action. This lecture gives you some key takeaways and valuable advice to take forward.
Rather than throw you into how to edit, this lecture teaches you the all important 'why' we edit and precisely what an edit controls. In the resource section are step-by-step guides on how to use iMovie (Mac) and Movie Maker (PC) which are very popular, free editing platforms.
Most people have uploaded videos to YouTube - but do you know how to optimise your upload to give your video the best chance of being found? Fortunately, this lecture walks you through exactly what to do, step by step.
There are times when you will want to avoid YouTube - why? This lecture reveals all and shows you what the alternatives are. Also, there is an extended trial for Wistia (my video platform of preference) in the resources section for you to experiment with - enjoy!
This lecture sets out our goals for the all important 'promote' section of the course. We learn what the key platforms that you will be utilising to promote your videos are and why going viral isn't our goal.
Your website is a main hub of activity for your business - your videos being housed there, in the correct way will make a big difference to how it is used. This lecture teaches you the correct way to implement video on your website and why it's so important.
This lecture teaches you the best practice for using video in email marketing. In the resource section is an HTML template that I use in my video marketing agency. Using it, we get higher open and click through rates - which is fantastic to help drive more traffic to your video.
Promoting your videos on social media is a must in this day and age - this lecture walks you through best practice. also in the resource section is a document that goes into detail on getting even more out of social video.
Getting your video content featured and promoted on 3rd party websites is a huge asset. It can drive lots of awareness, boost views and your brand - however, there is an art to getting this kind of coverage. Although this won't be for all types of videos and businesses, this lecture walks you through best practice.
This lecture offers more practical ideas for getting your videos seen - all of them easy to put into practice.
Congratulations! You now know how to plan, make and promote your videos! This final lecture leaves you with some key takeaways for your video marketing future!
I've worked in video marketing related areas for around 10 years now and run a video marketing agency called Apricot. I'm really passionate about video as a marketing tool & even more passionate about empowering people to make and promote video content that helps them and their business to grow.