The Complete Beginners Guide To Video Marketing
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The Complete Beginners Guide To Video Marketing

Your Video Marketing Buddy: Plan, Make & Promote Videos That Grow Your Business, Quickly & Easily.
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
44 students enrolled
Created by Amir Bazrafshan
Last updated 5/2015
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Plan, make & promote their very own videos to market their business, quickly and easily!
  • Feel at ease in front of camera and enjoy the experience
  • Understand how video marketing will help their business stand out and thrive
  • Create a sustainable video marketing plan
  • Understand how to create video content that their audience will value
View Curriculum
  • You need to have a phone with a video recording option or a webcam
  • Nothing else is required

This step by step course equips you with the skills and know-how to not only make targeted video content, but also how to plan and promote it like a pro.

This course covers the material that I teach in person to my video marketing clients - it is totally comprehensive, you don't need to buy expensive kit and you certainly don't need any previous experience in making or marketing videos.

The course is structured in a step by step fashion, so it's easy and clear to follow. You effectively get a video marketing recipe that is repeatable for all of your video marketing.

There are bonus resources such as templates, sample scripts, HTML email template, step by step guides to using popular and free editing software and lots, lots more.

Video marketing is being increasingly used - people retain more information in a video and find it more persuasive than just image and text. It's a powerful tool that I will teach you how to use to stand out in your market place and ultimately, grow your business.

Who is the target audience?
  • This course has been made for those with NO previous video making/marketing experience
  • You do not need a camera
  • You do not need to be technical or 'creative'
  • This course is for entrepreneurs, small business owners and marketers who want to learn a new skill that will help their company to grow
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Curriculum For This Course
22 Lectures
Let's Get Started!
0 Lectures 00:00

This video gives an introduction to me, your video marketing buddy as well as the course in general. It's a great place to get started and motivated for the rest of the material!

Introduction to Video Marketing Buddy
Step 1 - How To Plan Your Videos Like A Pro
4 Lectures 14:15

If you don't know who exactly you are making your video for, then the content will lack focus and the video will not engage anyone. I show you how to identify your audience, so that you can tailor your content to meet their needs.

Preview 05:35

Understanding the 'why' of video marketing is utterly crucial for the video being useful to BOTH your business and your audience. This clarity will give you focus, motivation and direction - all necessary ingredients for a powerful video.

Preview 02:01

So, you know who you are making your video for and why - now it's time to select the right topic. Get this wrong and the video will be a misfire. This step helps you to identify what your video should be about so that it is of genuine use and value to your audience.

Preview 03:31

We have done the ground work - now time to write your video. But if you get this step wrong, it can undo all of the hard work you've done so far in this section. I lead you through my Write, Reduce & Remember technique so that you get the script right and it sets you up for natural delivery on camera - perfect!

Planning - Step 4 - Write, Reduce & Remember: The Best Way To Write Your Script
Step 2 - How To Make Your Videos, Quickly and Easily
7 Lectures 18:43

This lecture is crucial for a grounding in understanding what is important in making your videos. I want you to make videos without fear of technicalities or quality - this lecture is a key step in this. Enjoy!

Step 0 - What You Must Know Before Getting Started

Think you need an expensive camera to make great video content? Then think again. This lecture tells you what you need and what you don't when it comes to kit. The chances are that you have everything you need at your finger tips!

Step 1 - How To Choose The Best Recording Device, Without Buying More Kit

This lecture teaches you how to select the right location for your video. You really don't need to waste money on hiring a studio - so what do you do? Watch this and see!

Step 2 - How To Select The Perfect Location

Lighting is a term that might strike fear into the hearts of the non-video maker - but fear not! This lecture shows you how to light your video in a very simple yet effective way.

Step 3 - How To Light Your Video: The Simple Way

This lecture tells you all you need to know about getting clear sound on your videos - but don't worry, we keep it really simple!

Step 4 - Simple Sound

Being in front of camera can be an intimidating thing. However, this lecture teaches you how to feel confident on camera. There's a bonus video lecture and cheat sheet in the resources section which you'll find really helpful.

Step 5 - How To Feel Confident In Front Of Camera

Congratulations! You now know how to make a video, quickly, easily and with kit that you already have! However, all of this knowledge is useless unless you put it into action. This lecture gives you some key takeaways and valuable advice to take forward.

Step 6 - The Most Important Step - Do It!
Step 3 - Edit & Upload Your Videos
3 Lectures 23:38

Rather than throw you into how to edit, this lecture teaches you the all important 'why' we edit and precisely what an edit controls. In the resource section are step-by-step guides on how to use iMovie (Mac) and Movie Maker (PC) which are very popular, free editing platforms.

Step 1 - What an Edit Controls

Most people have uploaded videos to YouTube - but do you know how to optimise your upload to give your video the best chance of being found? Fortunately, this lecture walks you through exactly what to do, step by step.

Step 2 - How To YouTube

There are times when you will want to avoid YouTube - why? This lecture reveals all and shows you what the alternatives are. Also, there is an extended trial for Wistia (my video platform of preference) in the resources section for you to experiment with - enjoy!

Step 3 - Video Hosting Alternative: When To Avoid YouTube
Step 4 - How To Promote Your Video
7 Lectures 19:31

This lecture sets out our goals for the all important 'promote' section of the course. We learn what the key platforms that you will be utilising to promote your videos are and why going viral isn't our goal.

Step 0 - An Introduction To Promoting Your Videos

Your website is a main hub of activity for your business - your videos being housed there, in the correct way will make a big difference to how it is used. This lecture teaches you the correct way to implement video on your website and why it's so important.

Step 1 - How To Best Use Your Videos on Your Website

This lecture teaches you the best practice for using video in email marketing. In the resource section is an HTML template that I use in my video marketing agency. Using it, we get higher open and click through rates - which is fantastic to help drive more traffic to your video.

Step 2 - How To Use Your Videos in Email Marketing

Promoting your videos on social media is a must in this day and age - this lecture walks you through best practice. also in the resource section is a document that goes into detail on getting even more out of social video.

Step 3 - How To Promote Video on Social Media

Getting your video content featured and promoted on 3rd party websites is a huge asset. It can drive lots of awareness, boost views and your brand - however, there is an art to getting this kind of coverage. Although this won't be for all types of videos and businesses, this lecture walks you through best practice.

Step 4 - How To Promote Your Video On 3rd Party Sites

This lecture offers more practical ideas for getting your videos seen - all of them easy to put into practice.

Step 5 - Extra Video Promotion Ideas

Congratulations! You now know how to plan, make and promote your videos! This final lecture leaves you with some key takeaways for your video marketing future!

Step 6 - Wrapping Up
About the Instructor
Amir Bazrafshan
4.5 Average rating
3 Reviews
44 Students
1 Course
Professional Video Marketer

I've worked in video marketing related areas for around 10 years now and run a video marketing agency called Apricot. I'm really passionate about video as a marketing tool & even more passionate about empowering people to make and promote video content that helps them and their business to grow.