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Video Marketing Primer

Video Marketing Primer - An introduction to online Video Marketing!
4.6 (89 ratings)
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8,874 students enrolled
Created by Ryan Stone
Last updated 2/2015
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
  1. Video Increases Understanding Of Your Product Or Service by 74%
  2. YouTube Is The Number Two Search Engine In The World

    3. Every Day 100 Million Internet Users Watch An Online Video

    4. 50% of those are watching business or branded videos

    So, hands up if you want a kickass online video presence, and you want to reap the multitude of benefits that online video provides?

    Well, I can't see your hands but I assume if you're looking at this course then that is exactly what you want.

    The thing is, there is so much content out there, in fact 300 hours of video are uploaded to YouTube every minute! That's a hell of a lot of video to compete with when sending your own productions out in to the wild. The truth is, you don't need to compete with 99% of that content - with just a little bit of marketing knowledge your video can instantly rise above the rest and attract your target viewer.

    This course is free, and will teach you the basics of marketing your video online, a handful of useful strategies and an in-depth look at a couple fo social platforms to get you started.

    I will teach you what video marketing is, and a little of its history and place in modern business. You will learn how to fully optimise your video for YouTube so that it's found easily by both Google and YouTube viewers. I will guide you through the basic son marketing your videos on Facebook, Twitter and your own website as well as teaching you a couple of strategies to grow your audience and engage the viewers.

    So, what are you waiting for? Enrol now, and let's start building your audience today!

Who is the target audience?
  • Students who are new to video marketing and need a gentle introduction to the concept
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What Will I Learn?
Understand what Video Marketing is
Have a grasp of basic strategies to kickstart an online video campaign
Understand the fundamental DNA of an online video
Know how to market their videos on Facebook, Twitter & their website
View Curriculum
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 01:08:15
3 Lectures 09:18
What is Video Marketing?

WHY market your business through video?

Video DNA
Optimisation for the web
2 Lectures 20:57
The 6-step process for flawless video optimisation on YouTube

The 6-step process for flawless video optimisation on YouTube - PART 2
Marketing your video
3 Lectures 31:16
Marketing your video on your website

Marketing your video on Facebook

Marketing your video on Twitter
Online video strategies
2 Lectures 06:44
STRATEGY: Creating an online fanbase

STRATEGY: Using your video on your website
About the Instructor
4.4 Average rating
741 Reviews
28,327 Students
4 Courses
Online video producer and marketer

After graduating with a film degree five years ago, I set up Lambda Films, a video production and marketing company in the UK. Lambda was the first regional company to focus specifically on video production for an online broadcast and the processes of marketing video content across digital and social channels.

I produce, shoot, edit and promote over 100 videos a year for a range of corporate clients from every sector, including HSBC, the NHS, FXHOME, Axelos, Fendercare, The DSA & Kingswood.

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