Video Marketing Primer

Video Marketing Primer - An introduction to online Video Marketing!
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  • Lectures 11
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

  1. Video Increases Understanding Of Your Product Or Service by 74%
  2. YouTube Is The Number Two Search Engine In The World

    3. Every Day 100 Million Internet Users Watch An Online Video

    4. 50% of those are watching business or branded videos

    So, hands up if you want a kickass online video presence, and you want to reap the multitude of benefits that online video provides?

    Well, I can't see your hands but I assume if you're looking at this course then that is exactly what you want.

    The thing is, there is so much content out there, in fact 300 hours of video are uploaded to YouTube every minute! That's a hell of a lot of video to compete with when sending your own productions out in to the wild. The truth is, you don't need to compete with 99% of that content - with just a little bit of marketing knowledge your video can instantly rise above the rest and attract your target viewer.

    This course is free, and will teach you the basics of marketing your video online, a handful of useful strategies and an in-depth look at a couple fo social platforms to get you started.

    I will teach you what video marketing is, and a little of its history and place in modern business. You will learn how to fully optimise your video for YouTube so that it's found easily by both Google and YouTube viewers. I will guide you through the basic son marketing your videos on Facebook, Twitter and your own website as well as teaching you a couple of strategies to grow your audience and engage the viewers.

    So, what are you waiting for? Enrol now, and let's start building your audience today!

What are the requirements?

  • n/a

What am I going to get from this course?

  • Understand what Video Marketing is
  • Have a grasp of basic strategies to kickstart an online video campaign
  • Understand the fundamental DNA of an online video
  • Know how to market their videos on Facebook, Twitter & their website

What is the target audience?

  • Students who are new to video marketing and need a gentle introduction to the concept

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
What is Video Marketing?
03:44
WHY market your business through video?
03:25
Video DNA
02:09
Section 2: Thank You (and super special offer)
A special offer for active students
01:47
Section 3: Optimisation for the web
The 6-step process for flawless video optimisation on YouTube
09:55
The 6-step process for flawless video optimisation on YouTube - PART 2
11:02
Section 4: Marketing your video
Marketing your video on your website
05:32
Marketing your video on Facebook
12:37
Marketing your video on Twitter
13:07
Section 5: Online video strategies
STRATEGY: Creating an online fanbase
04:12
STRATEGY: Using your video on your website
02:32

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Instructor Biography

Ryan Stone, Online video producer and marketer

After graduating with a film degree five years ago, I set up Lambda Films, a video production and marketing company in the UK. Lambda was the first regional company to focus specifically on video production for an online broadcast and the processes of marketing video content across digital and social channels.

I produce, shoot, edit and promote over 100 videos a year for a range of corporate clients from every sector, including HSBC, the NHS, FXHOME, Axelos, Fendercare, The DSA & Kingswood.

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