Video Production Tips & Secrets: Produce impressive videos
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Video Production Tips & Secrets: Produce impressive videos

Reduce stress and save time when making brilliant business videos. Avoid amateur mistakes and reap the rewards.
4.8 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
414 students enrolled
Created by Geoff Anderson
Last updated 8/2017
Price: $190
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 2 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course you will know the fundamentals of professional video production.
  • You will be able to make videos yourself or know what to ask a professional to make sure you get great value from your investment.
  • Learn essential tips for those using their mobile phones for video production
  • You will know to how to plan the process so you don't waste money or time.
  • You will know the common mistakes that scream amateur or dodgy production
  • You will know the importance of proper framing, lighting and audio
View Curriculum
  • A video camera with a microphone input
  • A word processor app for script writing
  • A free editing software app - eg Movie Maker, iMovie
  • A smartphone
  • Most of the lectures are for people starting out in this field, so minimal prior knowledge is assumed.

NOTE: Course updated August 2017

Video production is one of the most compelling ways businesses can engage online. But a poorly produced video can do more harm than good for your brand and your message.

Over 20 years of professional video production expertise is condensed into this course. This has been produced by the author of best selling book - "Shoot Me Now - making videos to boost business".

This course will step you through the processes of how to structure your videos, how to save money before you start, what mistakes to avoid, what you need to know when filming and how to make videos that look professional.

You will move from being overwhelmed in the video production process to feeling in control and confident as you make great quality videos. Your video will have impact and will resonate with your target audience.

This course has 27 videos (nearly 80 minutes in total). Check out the first two videos to see the quality of the content you'll be learning from.

Each video is relatively short but highly concise so you can quickly and clearly obtain the information you need. This is designed for people who want to cut to the chase and quickly get the information they need.

Also included are valuable checklists and notes to get you up and running quickly and productively.

Using an iPhone or an Android?- then you can also get this course via the Udemy app. And if you're interested in making videos with your phone then check out the essential tips in the lecture on using your phone as a camera.

If you don't love the value you get from this course, then simply get a refund within 30 days - no questions asked.

Get started now learning how to make videos that will build your business.

Who is the target audience?
  • This is intended for small business owners who are ready to generate video content.
  • This is ideal for business to business communications or business to consumer communications
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Curriculum For This Course
31 Lectures
4 Lectures 12:45

Before you get started making videos, make sure you are heading in the right direction and are making videos people will want to watch.

Preview 03:45

Check out this lesson to learn some fundamental things you'll need to get right if you want to make videos that enhance your credibility.

Preview 04:51

Video is one of the most powerful ways to engage online. In 2014 Animoto collated some statistics which confirm just how significant video is in the sales cycle. This video highlights how impactful video can be.

Preview 01:47

It's easy in the excitement of making a video to rush and buy lots of great equipment. But you don't have to. You can save yourselves thousands of dollars by watching this lesson and heading its advice.

How to save thousands

What have you learnt in this section?

Introduction Quiz
4 questions
4 Lectures 09:50

It's essential to get the basic right when making a video. Take the time to check you have addressed all the issues before you start.

Pre-production overview

The script

The better focused you are on your message, the more impact your will video will have.

Clear purpose

Hearing stories about how your business has helped your customer is a powerful way to sell your services and products. This lessons takes you through the steps you need to follow to create a great case study video.

Case studies
14 Lectures 39:55

If you follow the steps in the right order, you'll have more fun making your videos, you'll manage your budget and get a great result.

Production overview

The first thing to think about when making your videos is what are the sound requirements and how do I manage those.


Make sure your videos come to life with appropriate lighting.


Making a video with your smartphone is easy but there are some fundamental mistakes you'll want to avoid.

Phone cameras

If you're using your mobile phone to make videos than consider getting a microphone that will help you sound like a professional. This lecture reviews a couple of microphones that patch into the phones.

Phone Mics

Before you rush out to buy a camera check out the essentials you'll need to have.


Presenting like a pro is easy when you know the tricks. This video reveals the magic behind a smooth presentation.


Your video is more than just what's happening in the foreground. When preparing your videos make sure you look at the background and how it can add to the message.


Smooth movement adds considerably to the professional impact of your videos. There are a variety of dollys that enable you to add extra impact and style to your video.


A talking head is a starting point for your video, but what other visuals can you add to enhance the message and achieve greater impact?


Poor framing can immediately show an amateur video. These simple tips will help make sure your videos like professional.


Good actors can significantly lift the quality of your production. But where can you get them without it breaking the budget?

Working with actors

Putting guests as ease and extracting the best information from them is a skill. These tips will help you get the most from your interviews.

Interviewing tips

Guest presenter Tim Stackpool shares some of his expertise and tips on how to look and sound your best when presenting on camera.

Presenting tips
Some of the gear I use
4 Lectures 05:49

A good solid tripod is an essential part of your kit.

Miller Tripod

LED light panel

A 5 in 1 reflector is an essential tool if you shooting outside.


A wireless lapel microphone enables you to listen closely to your talent without obvious microphones in shot.

Lapel microphone
Post Production
3 Lectures 11:45

Editing your video is where your story comes together. This video will show you the essentials you need to know to get the best result.

Post production overview

How to make a YouTube channel

How to upload a video to YouTube
2 Lectures 01:34

Learn how to better engage with your audience with Facebook videos.

Facebook Video Engagement

This is a list of 30 Ways to ensure you video is seen.

30 Ways to share your videos
About the Instructor
Geoff Anderson
4.8 Average rating
8 Reviews
414 Students
1 Course
Video Producer, Author, Presenter

Geoff Anderson has been producing high quality corporate videos for over 20 years and his clients include Peugeot, Pepsi, American Express amongst hundreds and hundreds of other small and medium businesses.

Geoff is the author of Amazon bestseller "Shoot Me Now - making videos to boost business" and is the owner of Sonic Sight, a corporate video production company. Geoff also presents his expertise on video production at live events.

He has worked for clients on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a camera man, an editor, a director and a scriptwriter.

He has condensed many of the lessons he's learnt into this course.