Video Testimonies Made Easy: How to Upgrade Your Marketing Outreach Campaign Using Only a Smartphone!
In this online lesson you'll learn how to promote your small business or nonprofit organization with testimonial videos using only a smart phone! It’s perfect for the entrepreneur on budget looking for a marketing advantage. This class is perfect for people hoping to reach this generation with marketing videos.
How many times have you had customers or donors or supporters tell you how great your organization is? Wouldn’t it be great to be able to capture those comments on video and then place them on your website, social media platform or send them out through email? Well, now you can and you’ll see how easy it is.
As a seasoned Television News Journalist and Multimedia Storyteller Ron Jones will demonstrate easy principles to get satisfied customers or donors to tell your amazing story on video. Plus, you'll learn how to market those video stories on the Internet for free!
1. Each online student will learn basic video shooting techniques using a smartphone (e.g., Proper Video Composition, Audio, Lighting). 2. You will also learn how to use those testimonial videos to increase your customer or donor database. 3. Students will also learn the concepts of editing video testimonies and how to share it on multiple social media and Internet platforms. By the way, when sharing your video on social media and Internet your organization’s brand can quickly go viral.
How We Learn Together: (VIDEO CLASSROOM)
As a student you’ll get to watch highly produced video lessons that demonstrate examples of how to shoot and share testimonial videos. The lectures include the following:
1. Learning the Power of Testimonial Videos and reach Potential Customers or Donors.
2. Why Video Testimonials Work.
3. Basic Smartphone Shooting Techniques: Composition
4. Basic Smartphone Shooting Techniques: Lighting
5. Basic Smartphone Shooting Techniques: Audio
6. The Importance of Supporting Video (How It Helps tell a more compelling story)
7. The Anatomy of the Video Testimony (How to use graphics, music and animation)
8. Social Media & Internet Outreach Strategy
Bonus & Extras:
We also included some downloadable material to help you study off-line as well as some web links to help you build your social media foundation and strategy.
So let’s get started today!
In this video lesson you'll learn how to promote your small business or nonprofit organization with testimonial videos using only a smart phone! I will learn you three easy principles to get satisfied customers to tell your story.
WHAT YOU'LL LEARN:
Today's lesson is packed with information and videos to help point you in the right direction to tell your organization's awesome video story.
“Who is telling your story?”
Are you leaving your marketing strategy up to static boring websites filled with words and pictures but no video? To reach this generation you have to speak the language they understand which is Video! In this lesson you'll see great examples of how using a simple a smart phone you can tell your compelling story on video.
You'll learn what the infomercial industry has know for decades and that is when it comes to testimonial video, "Information Tells But Video Sells!"
They have sold billions and billions of dollars worth of products using video testimonials. You can benefit from their strategy as well.
A recent survey shows nearly nine out of ten customers trust an online review or video testimony just as much as they do a personal recommendation.
BASIC SMARTPHONE VIDEO COMPOSITION (Download our Quick Reference Guide in this lecture)
All the videos in these lessons in this curriculum are shot with a simple smartphone. It doesn't matter if you have a $10,000 super-duper high-tech camera or just a basic smartphone in your back pocket. You must use the right shooting techniques to get professional results.
The three basic principles to properly shoot video using a smartphone are:
Composition is how you frame the person inside the video you're shooting. In this lesson you learn the specific technique to keep the interviewee perfectly balanced in the shot.
In this lesson you'll learn the proper placement of either natural or artificial light on the interviewee's face. You'll understand why It increases the odds of seeing the person more clearly whether you're indoors or outdoors.
You'll understand the concept of "back lighting" and how to avoid what's called "raccoon eyes".
To insure students understand the important principles of lighting please take the following quiz.
THE IMPORTANCE OF AUDIO:
Something else to always consider when capturing video on a smartphone is making sure you have clean audio. It's one thing to be able to see a greatly composed shot with beautiful lighting but if you don't have clean audio what's the use?
In this lesson you'll see that great audio always makes great video. It's what separates the professionals from the amateurs. You have to make sure we can "hear" what you see. With the smartphone it can be tricky but you'll learn quickly how it's done.
Supporting video helps you to tell an even better story. You may have the interviews you want but you need some extra video to explain the following:
You also learn 3 importance principles to getting your supporting video. Getting a:
Based on best practices students will test their abilities to determine the best shots for supporting video.
THE "GOOD QUESTION"
As a television reporter with more than two decades of experience Ron Jones has learned that in order to get a great interview it all begins with a Good Question. Without a good question you will not be able to get the interviewee to reveal the layers of their life.
In this lesson you'll learn how you to avoid "Closed Ended Questions" and the power on "Open Ended Questions". Also you'll learn how to avoid getting a "Yes" or "No" answer.
The student will test his or her skills on asking a "Good Question".
VIDEO EDITING OPTIONS?
When it comes to editing your video there are so many options out there they seem to multiply almost every month if not day.
In this lesson you'll understand the multitude of non-linear editing software on the market.
In this lesson you'll learn there are five principles to consider when editing your video for social media.
You also learn your testimonial videos shouldn't be any longer than 2 to 3 minutes in length. You have to remember you are trying to reach Millennials and gen-xers who have a short attention span.
SOCIAL MEDIA & INTERNET MARKETING:
In this lesson you'll learn that social media platforms and Internet marketing options change every day. But you'll see how using FIVE important Internet platforms will give you a great foundation to get started.
They begin with:
Ron Jones began his television career in 1988 while working as an officer for the Oakland Police Department. Not only did he patrol the streets of Oakland as an officer but he was featured in cable television commercials related to crime prevention. He was later given the opportunity to write, produce, and host numerous crime prevention and public affairs shows for the City of Oakland called “Bay Area Crime Watch” and “OPD on TV”. Those shows featured wanted people in Northern California and crime prevention tips.
His talents later landed him on local cable television public affairs show called “City Speaks” where he co-anchored with now KPIX Evening Magazine host Malou Nubla. Ron was later promoted to sergeant and became the public information officer for OPD in 1994.
After being inspired and mentored by KPIX reporter Sherri Hu, he left OPD and ventured out of law enforcement and was offered his first television news reporter job with CBS affiliate WDBJ in Roanoke, Virginia. While there, he was quickly promoted to weekend news anchor and reporter. In 1996, his television talents then brought him back to his Northern California roots where he worked as the weekend anchor for seven years for KCRA. During his tenure at KCRA, he covered everything from crime to education in the central valley. In 2001 Ron temporary left the news business to take care of his ailing parents.
In 2004, Ron joined CBS13, where he is currently the morning anchor.
Ron is married to his high school sweetheart. Together they have four children.