Video Sales Letter Masterclass
4.7 (12 ratings)
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Video Sales Letter Masterclass

Learn To Easily Create Powerful Sales Videos, Even If You’ve Never Made One Before!
4.7 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
127 students enrolled
Last updated 4/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Maximize product sales with the effective use of video sales letters
  • Understand the different types of 'VSLs' and choose the best style for your campaigns
  • Create, from start to finish, high converting VSLs for any product or service
  • Increase conversions by knowing how to use key psychological elements in your videos
  • Confidently offer video sales letter creation services to clients
View Curriculum
Requirements
  • Must have basic computer skills
  • Tech or web developer skills NOT NEEDED
  • Must want to increase sales of their own products, or for those of their clients
Description

Video is the top converting type of online content. It shows up in 70% of the top 100 search engine listings. Thanks to today’s technology, it’s now easy for ANYONE to create winning video sales messages that get results.

Video Is The EASIEST & FASTEST Way To Increase Profits From Your Campaigns

=> viewers are 64-85% more likely to buy after watching a product video

=> 71% of marketers find their videos out-convert any other type of content they release

=> 90% of users say watching a video about a product is helpful in the decision process

Easily Create Powerful Sales Videos, Even If You’ve Never Made One Before!

This A-Z complete video sales letter course will have you creating powerful video sales messages that increase conversions and sales for any product or service.

Prepared by a team of 3 instructors that share the EXACT methods they use to quickly create video sales letters that sell.

Why Listen To Us? 

Take a look at what others have to say about our courses:

"Got some really great golden nuggets from this simple, yet value-packed training. I recommend it to anyone who wants to bypass the sometimes expensive learning curve of trial and error and create high-converting VSLs." - Brad Weinman

“This team produces super solid information on topics marketers need to know. I have bought other courses from them and I find it’s always over-delivered top notch learning on the inside.” - LearningSilo

“These guys REALLY are very sincere about what they give you … their tutorials are always very clearly presented, easy to follow and their support way above the usual norm … I can and will recommend any course you want to buy from The IM Rebels group. These guys really know what they are doing and will support you all the way.” - James Van Heerden

"After writing copy for over 25 JVZoo Products of the Day, and having helped my clients earn millions of dollars in sales, I'd like to think I know a little about writing copy.
And I know that Mark Tandan is an extremely talented copywriter. He's creative, pays close attention to detail, and is a meticulous researcher. He's especially skilled at writing video sales letters.
Consider yourself lucky that he's including his exact methods and secrets in this complete course."
 - Norma Rickman, Professional Copywriter

What’s Waiting For You Inside Video Sales Letter MasterClass:

=> Get an overview of the different types of video sales letters and discover the type best    suited to maximize conversions for your product.

=> Select from free or premium tools you can use to create your videos.

=> Use the included templates and outlines to easily write engaging scripts that convert viewers into customers.

=> Tap into the exact same methods a 7 figure copywriter uses to create winning video sales letters for award winning product creators.

=> See how to maximize your results with a complete section on increasing conversions with video.

=> Step by step, from start-to-finish tutorials to put together sales videos that sell more of your products and services

What Makes This Course Unique?

Instead of just including a bunch of templates and guides, we show you HOW to create powerful video presentations for your specific product.

You’ll understand the key conversion elements to any sales video, and exactly how to put them together.

And get an inside look at the exact softwares and tools we use to get the job done, regardless of budget.

Downloads include multiple documents and guides to make writing profitable video sales letters quick and easy.

Your access includes lifetime updates and a dedicated TEAM of 3 instructors ready and willing to answer your questions at any time.

You’ll come out of this course with a blueprint for creating top converting video sales letters for any product, in any niche.

Who is the target audience?
  • This course is FOR anyone with a product to offer to an online market
  • This course is for any copywriter or freelancer who wants to create VSL scripts for clients
Students Who Viewed This Course Also Viewed
Curriculum For This Course
25 Lectures
02:54:56
+
Introduction: Welcome To The VSL Masterclass
3 Lectures 13:33

Find out how to get the most out of this course, and come out with a solid action plan for creating powerful video sales letters that increase profits from whatever product or service you're offering.

Preview 03:00

The IM Rebels are a group of three like-minded individuals who were drawn together while each following separate paths in the IM space.

And even though the tagline mentions “new school,” in actual fact their philosophy is about as old school as it gets. But more on that in a bit…  

As individuals, each Rebel brings something different to the table and has a unique background. As a united front, The Rebels’ goal is to change the way internet marketing is both taught and perceived.In short, they want to make YOU a success.  

Rather than hiding behind smoke and mirrors, The Rebels are about 100% transparency in all of their training's and interactions. What you see is what you get, and when something comes out with The IM Rebels stamp of approval, you can be assured that it lives up to every single claim on the tin.  

Why Rebels?  In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.  

So The Rebels aim to buck that trend.  Go completely against the grain, if you will. Forego the hype completely and exchange it for 100% honesty, complete transparency, and a genuine desire to help those looking for guidance.  And that, in business terms, is about as “old school” a philosophy as it gets. Because these virtues seem to have gotten muddied up beyond recognition within this industry throughout recent years, however, it seems a value-system born of sheer modernity. 

It’s rare, to say the very least! 

So in this spirit of transparency and new-school excitement, let us say hello to each member of this dynamic, accomplished, and industry redefining team…  

The IM Rebels are...  

Shane Farrell is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none.  

Mark Tandan, “The Goofball”, is the oldest member of The Rebels but still thinks he’s a kid. He started in affiliate marketing and moved quickly into product creation, again teaching only methods proven to work. With numerous award-winning products in affiliate and email marketing, he continues to practice what he preaches. He ghost writes emails and sales copy for some very big names online, and has worked extensively in affiliate recruitment for other highly successful marketers.  

Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.  

What Brought The Rebels Together?  It wasn’t really a plan, it just sort of happened. One day someone stumbled upon an amazing product and decided to promote it. Which led to a relationship. This was rinsed and repeated a few times until the three individuals realized they had a LOT in common.  

Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans. As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing. When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.  

Can The Rebels Help You?  Well, that depends. If you wish to pursue a LEGITIMATE way of earning online, following proven methods that WILL require some work, then yes. If you want to be able to look yourself in the mirror and proudly tell your friends and family what it is you do, then most definitely yes. Because as successful as each Rebel is individually, as a team, they’re pretty much unstoppable. And they’ll stop at nothing until each and every student of theirs becomes a success as well.

“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.” –Mark Tandan

“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!” – Shane Farrell

“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” – Brian Gray  

We are the IM Rebels. And we couldn’t be more thrilled, honored, and excited to have you here joining us today. All the very best from ourselves and our families to you and yours. Now let’s craft some truly legendary experiences! 

  Thanks a million.

  • The IM Rebels
Preview 05:03

See why, and HOW, video is going to make such a huge difference to your bottom line profits. Gain an understanding of today's consumer and the role video plays in influencing purchasing decisions.

Preview 05:30
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Overview and Options
4 Lectures 37:37

Take control of the sales process, see why video converts so well and also why it's one of the easiest sales tools for most people to create.

Why A Video Message?
06:46

Explore the different styles of video sales letters, and see how to determine the type best suited for your product or service.

VSLs In Action
08:54

Determine whether a video-only page or combination of video and written copy is best for your project. Understand how to "control the sales process" and see the pros and cons of both video sales page styles.

Complete Video Sales Page Or Partial?
16:16

VSL formats don't all have to be the same. Let's take a look at some of the highest converting formats from straight text to animation, explainer to talking head and more. 

Different Types Of Sales Videos
05:41
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Tools Of The Trade
4 Lectures 33:29

When it comes to creating your Sales Videos there are a lot of different options out there.  In this lecture, we'll cover some of the best free options out there for recording and editing, and the best paid options.   You'll learn about the best software for making your slides, capturing your screen, capturing and fixing your audio, editing your video and producing your final video.  You can always start off with the free options and then move to the better paid options when you're ready.  

The Basics: Software for Recording and Editing Your Videos
07:43

Tips for quality audio recording, tools to improve final product

Audio Quality - More Important Than You Think
06:28

Turn any area of your home into an ideal video recording studio…

Other Useful Tools for Making Your Videos
07:30

Best hosting option for your video and sales page (plus a few extra useful nuggets)

Hosting Your Video And Sales Page
11:48
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Getting Started: Your Very First Video Sales Letter!
6 Lectures 30:35

[Download included] Our complete copy research template, and how to use it to fill-in-the-blanks to create the essential info you'll need to write top converting video sales scripts.

Build The Foundation First
05:54

Using your competition to find best selling products and the VSL they are using to close sales. 

Decisions, Decisions…
04:34

[Downloads Included] See how easy it is to put your high converting video script together with our included guidelines and step by step templates. Includes tips and tricks to make script creation fast, easy and effective.

Writing The Script
04:36

Maximize conversions by following these guidelines for the ideal length of your video sales letters. Tap into proven buyer psychology to keep your viewers engaged all the way through the "pitch".

How Long?
06:53

Drive more conversions and sales by seeing how to create a script "perfect" for the person reading it. Whether it's you, a client or a spokesperson doing the reading, you'll know how to put together a script that sounds natural and builds viewer trust and engagement.

Decide Who Your Script Is For
04:47

After recording over 100 VSLs, here are some simple tips and strategies you can apply to recording your own VSLs.

Perfecting The “Pitch” - Practice Makes Perfect
03:51
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Closing The Deal With Video Sales Letters
3 Lectures 23:30

Turn AS MANY viewers into ACTUAL BUYERS by including these key conversion elements in your video sales letter scripts. Understand the importance of "flow" and turn it to your advantage to maximize conversions.

Essential Elements To Maximize Conversions
05:46

Apply just a couple of these six tested and proven tricks and watch your conversions skyrocket. These take just minutes to implement and can make a big difference in your bottom line. 

“Sneaky” Tricks To Boost Sales
09:15

[Downloadable Cheatsheet Included] Discover the 2 most important types of VSL edits that will take your sales letter from "Okay" to AWESOME, and maximize sales from your viewers. With practical tips to polish your video for ultimate results.

Editing To Win
08:29
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Additional Training
2 Lectures 24:38

Super easy to follow, over-ther-shoulder video about how to make a video that you can use to sell your products.  Part 1 of 2.

Over-The-Shoulder Easy Video Creation Part 1
09:16

Super easy to follow, over-ther-shoulder video about how to make a video that you can use to sell your products.  Part 2 of 2.

Over-The-Shoulder Easy Video Creation Part 2
15:22
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Conclusion To VSL Masterclass
2 Lectures 09:04

Congrats! You've completed the training. Let's review some of the most important information from the course. 

What You’ve Learned
03:25

Get the most out of your VSLs by avoiding this basic copywriting mistake.

Update: Maximizing Conversions With VSLs on Hybrid Sales Pages
05:39
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Bonuses and Resources
1 Lecture 02:30

Don't skip this downloadable resource. Links to more free training, our Authority Blog checklist and more. 

Bonuses and Resources
02:30
About the Instructor
Mark Tandan
4.5 Average rating
230 Reviews
4,230 Students
13 Courses
Copywriter And Conversion Specialist

I've had the pleasure and good fortune to provide copywriting services to numerous businesses and online marketers.

I truly enjoy creating top converting sales copy for creators of softwares and digital information products ... as well as providing email copy for clients in a range of niches.

Many of my clients have combined my services with their superior products to create multiple 6 figure launches.

Brian Gray and I co-instruct numerous courses here based on what's 'actually' working in digital marketing.

Brian Gray
4.4 Average rating
707 Reviews
7,071 Students
19 Courses
Digital Marketer and Entrepreneur

I love digital marketing and everything that comes with it.  

 I'm partner of a successful digital marketing agency and I've done work for  EU, UN, World Vision, Hennessy, Vespa, Corona Extra, Krispy Kreme, Canon and Hyundai (just to name a few).

I was in the education sector for over 13 years, and I loved it, but then transitioned into digital marketing and eCommerce (more freedom when you work online). I realized I didn't want to give up teaching, so I decided to teach online. 

So, you've come to the right place if you want to learn:

 Facebook Marketing

How to Set up a Profitable Online Sales Funnel

 How to Increase Traffic and Conversions

How to Set up a Social Media Marketing Agency (from home)

How to Use Retargeting and Remarketing to Increase Conversions

How to Do YouTube Paid Advertising

How to Create Facebook Apps For Clients (or your own business)

All courses have a 30 Day Money Back Guarantee, so it means no risk to you.  


The Life of Brian

It's a pretty long and crazy story, but since brevity is the soul of wit, I will be brief. I'm from the US, but I've lived most of my life overseas. I've lived in Chad, Kenya, France, Japan, Guam, China, Thailand, Cambodia and Armenia.  I love traveling, learning, exploring, teaching, reading, writing, philosophy, philanthropy, snowboarding, tennis, chess, soccer, all beach/water sports, music and family & friends (that is a very abbreviated list).  I work from home which means I get to spend more time with my wife and son, and I get to blast heavy metal all day.  It's a great life.