Video Production Business Tips: How to Succeed in Video

Video Production Business Tips for success. Get new clients, make more and grow your video production company
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Instructed by OVC Masters Business / Media
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  • Lectures 45
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

From start-up to successful, this video course will provide you with the knowledge and professional practices you need to become successful, make more money and take your career to the next level in video production. This course is designed to help you generate new leads, land clients and pitch ideas that will keep them hiring you again and again. You’ll learn what you need in your professional kit, how to present yourself effectively as a video professional, how to quote clients and more.

This course is designed for people who are interested in building a career in video production as a freelancer or as a business owner.

This course is for:

  • Entrepreneurial-minded people
  • People who dont want to limit their income with a salary job
  • People who like freedom, fast growth and a challenging and rewarding lifestyle
  • Freelance videographers who want to have a successful career in video production
  • Videographers looking to work with their ideal clients and learn how to land them
  • Videographers looking to make more money and quote properly
  • People who want to sell themselves
  • Film graduates looking to start their own video production company or become a successful freelancer
  • Anyone who feels stuck in video and wants another production companies advice
  • Anyone looking to save hours of time and money by learning from our experience in video
  • Anyone who’s unsure of what industry to focus on and what types of clients they should be attracting
  • Anyone who’s ready to brand themselves effectively
  • Anyone who’s unsure of where to spend their money

This course is NOT for:

  • Companies that are already established
  • Actors, make up artists, or other similar fields
  • People looking to get paid salary from a production company
  • People looking to join the union

About the Instructor:

Alli Saunders started her video career as freelance videographer and now runs an established video production company in Toronto, Canada where she produces corporate and commercial projects. She has an education from Humber College’s Film and TV Production program, several years experience working in the radio broadcasting industry and a diploma in marketing. With the talents gained from her professional background she understands the value in connecting with people and how to build strong, lasting client relationships.

What are the requirements?

  • Basic knowledge of video production
  • The ability to want to learn
  • Willingness to succeed
  • Not afraid of risk for reward

What are the requirements?

  • Students should have a basic understanding of how a video camera works and have an interest in working in the video production industry

What am I going to get from this course?

  • Have the knowledge, confidence and tools needed to become more successful in video production.

Who is the target audience?

  • Recent film grads should take this course
  • Anyone interested in a career in video should take this course
  • A videographer looking to take their career to the next level should take this course
  • A videographer looking to start a video production company should take this course
  • Actors, make up artists and set designers should not take this course
  • An owner of an established video production company should not take this course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction

I’ll provide you with my career background and qualifications.


We'll look at how you can make the most of this course.

Section 2: Which Video Industry Can YOU Make the Most Money in?

We look at why it's important to narrow in on the industry that fits you best.

Why You Need to Wear Multiple Hats

We look at the great & not so great aspects of working as an event videographer.


We look at the great & not so great aspects of working in the corporate & commercial video industry.


We look at the great & not so great aspects of working in the music video industry.


We look at the great & not so great aspects of working in the documentary video industry.


We look at the good & not so good about working in the wedding video industry.

In Conclusion...
Video Industry Homework
1 page
Section 3: Start Your Own Company or Freelance?

An overview of what this section involves.


The good stuff & the bad stuff you need to know if you're going to become a freelancer.


We look at how using your name can be beneficial or hurt your growth as the name of your business.


We provide some insight, as well as keywords to consider when coming up with your business name.

Your Business Quiz
3 questions
Section 4: How do You Attract New Leads to Multiply Your Client List?

We look at the hunter style of selling and help you determine if this is your selling style.


We look at the farmer style of selling and help you determine if this is your selling style.


We review what we’ve learned in this section.

Hunter Vs Farmer Selling Style
4 questions
Section 5: Your Clients: The Past, Present & Future
Who is Your Perfect Client?
Get Your Network to Get You MORE WORK

We look at how you can perfect your pitch to close more deals


We discuss how to obtain a vast new network of contacts with 1 simple daily goal.

How to Get More Paying Gigs
Where to Find Your Clients
Think Outside the Box

Should you be taking behind the scene photos or is it a waste of time?


We look at practices that will keep your clients coming back for more.


We look at your client’s logos can be beneficial to you.


We look at the client’s experience and the importance of always considering their experience working.

Get More Clients Homework
1 page
Section 6: Equipment: What You Need to Produce The Best Videos

We dive into what you'll learn in this section.


We look at what to consider when purchasing your camera & how to maximize your investment.


We discuss the several lenses you should have in your kit & the benefits of lense mounts & adapters.


We look at the essential lighting gear you should have in your kit.


We discuss what audio gear you need to record great audio.


We discuss what to consider when purchasing a tripod to ensure you aren't buying new ones every year.

When Should You Get a Studio Space?

We look at other types of equipment you should add in your kit for success.

Section 7: How to Build a Brand & Website That Get You Noticed

We look at what type of logo you need for success.


We look at why having a mobile website is so important for you and your clients.


Why your demo reel matters and how to make it amazing.


We look at how your clients can help you land more clients.

Optimize Your Reach with Social Media & SEO
How to Get Noticed Quiz
3 questions
Section 8: Conclusion
Thank You Message
Section 9: Bonus Lectures
Bonus Content
2 pages

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Instructor Biography

OVC Masters, Online Video Course Masters! Learn From Industry Experts

OVC Masters is a team of highly skilled experts creating online courses in many different topics and interests. Our goal is to provide value through online video courses that will teach various skills, techniques and practises. Our team consists of experts in marketing, media production, web development, business, branding and more all ready to help you reach your goals, whatever they may be; new career, increase knowledge, or to learn a new hobby.

We don't succeed if our students don't succeed, so please ask us any questions you have and one of our experts will gladly help you with your journey of learning.

Also feel free to reach out on social media and say hello, let us know where you're from, and what you are interested in learning!

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