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2.6K+ Students Enrolled!
1/3 of all online activity is spent watching video.
You might be tempted rush into production or to launch a hasty campaign - but not so fast! You probably have limited budget, and the stakes are too high to overspend or create mediocre content.
So if you're a founder, a marketer, or another startup employee, how much of your budget should you invest?
What ROI should you expect?
Should you go for animation or live action?
How should you distribute your video?
What host should you choose? (psst... throwing it up on YouTube probably won't be enough)
We'll answer all of these questions and many more.
Learn the video marketing strategy provided to my former clients, including Venmo, Electronic Arts, and 16 Fortune 500s. As the first employee and Senior Account Manager at IdeaRocket, a New York-based business animation studio, I got the opportunity to work with a variety of companies on 100+ productions. Throughout this course, you'll learn the strategies I extended to our high-paying clients.
-Find your target ROI. Use a simple 5-step process, in conjunction with a calculator tool. Know what you can invest BEFORE you fork over money to a producer.
-Model your results. From our Video Case Study Database, you'll find the most relevant examples for your industry. This will let you plan for success.
-Fit video marketing into your customer funnel. Avoid squandering this medium's power. Show your video to the right audience at the right time.
-Distribution Strategies, Tools, & Hacks. This is an ever-growing library of specific methods for increasing your conversions, sales, and audience.
-Create the foundation for a powerful script. Go through IdeaRocket's 20-question Creative Interview. It's the discovery process we used on every project.
-Discover interactive video. Leverage this cutting-edge, underused technology.
-Get Extra Course for Free (for a limited time) - Explainer Video Creation for Startups & Tech Companies. Find the right producer, technique, and production strategy. Write a powerful script.
Get These Added Bonuses When You Sign Up Today:
Multi-million dollar results are achievable - just talk to the newly-launched startups that have made upwards of $50M in days from the simple act of adding a homepage video (we'll cover these examples).
But you have to showcase your video effectively. This medium can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy.
The lessons in this course will show you a straightforward growth path, and you'll avoid stress and overspending throughout your production process.
As a friendly reminder, this is a no-risk course. It comes with a 30-day, no-questions-asked, money-back guarantee. So you have nothing to lose and everything to gain.
See you inside,
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Intro|
Free for a Limited Time
100+ Productions, 16 Fortune 500 Clients, Venmo, Electronic Arts, Showtime...Preview
Who This Is ForPreview
What This Course Is NOTPreview
The Growth Path
Get the Video Launch Plan
|Section 2: Goals & Vision|
The Power of Video
What Most Get Wrong
How to NOT Jump the Gun
What Is the Lifespan of Your Video?
The Neglected 1st Step
Fitting Video into Your Funnel
Don't Fade to Black
Landing Page Blueprint
The Viral Reality
Develop Your Goals & Vision
|Section 3: Message|
20-Question Creative InterviewPreview
How to Let Your Product Guide Your Video
Projecting Your Brand
Digging Deeper to Understand Your Audience
Create Your Script's Foundation
|Section 4: Formats|
Going Beyond the Video Norm
Model Your Success: Access Case Study LibraryPreview
Explainer Video Playbook
Explainer Decision Flowchart
BONUS: Whiteboard Success Model
$50M Homepage Explainer
Format for Word-Of-Mouth Validation
Testimonial Success Model
"End Software Patents" - Success Model
Format for Building Trust & Attracting Talent
Spotify, Hubspot, & Kixeye Success Models
Tutorial & Walkthrough Playbook
Wufoo & Hubspot Success Models
Early Mover Opportunity: Learn About a Cutting-Edge Technique
Interactive Success Models
Pinpoint Your Format
|Section 5: ROI & Measurment|
Find Target ROI - Plan for Success, Know What You Can Afford, Save Time & Money
The 5-Step ROI ProcessPreview
ROI Step #1
ROI Step #2
ROI Step #3
ROI Step #4
ROI Step #5 - Get the Video ROI Calculator Tool
How We Got a 46% Conversion Increase
Making Your Measurement Plan
Take Action: Find Your Target ROI
|Section 6: Hosting|
Not All Video Hosts Are Created Equal
YouTube: What the Top Marketers Know
The Best New Host
Tour of the Best New Host
A Clean, Low-Cost Option
The Self-Hosting Reality
Determine Your Host
|Section 7: YouTube|
How to Envision YouTube
The Simple Method for High-Performing Titles & Tags
The Power of a Long-Form Description
Tool for Long-Tail KW Inspiration
BONUS: A Fast-Growing YouTube Search
How to Make Your Thumbnail Pop
Hash Out Your YouTube Strategy
|Section 8: Strategies, Tools, & Hacks|
How to Use This Resource Library
Transcriptions - Modeling Moz's Success
Small Action for Huge SEO Results
Video for Your Cold Emails
Video & Press Coverage: The Step-By-Step Method for Fast Placements
Leveraging Thought Leaders and Celebrities
Piggybacking Success Model
Video + Q&A - How to Drive High-Quality Traffic
Automate Video Distribution
Video Distribution TourPreview
Slideshare Re-Purposing Playbook
Trade Show Primer
Complete Your Video Launch Plan
|Section 9: Production|
Create the Best Possible Video. Save Time, Money, & Energy.
Free Bonus Course for a Limited Time ($189 value)
|Section 10: Additional Resources|
Would You Do Me a Solid by Taking 60-Seconds to Leave Me a Short Review?
|Section 11: PDF Versions of Course Material|
Video Launch Plan PDF
Section 2 Slides
Sales, Business Development, Lead Generation, and Video Marketing
Dan Englander is a New York-based author and entrepreneur. He's the founder of Sales Schema. As the first employee, Dan helped launch the animation studio IdeaRocket, where he won business with Fortune 500s and startups like Venmo. He’s the bestselling author of Mastering Account Management, and he teaches high-level courses on sales and marketing. He’s a decent guitarist and he makes a mean paella.
Enroll now to improve your business results.