Video Marketing - Crush Your Campaign. Drive Leads and Sales
4.1 (31 ratings)
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Video Marketing - Crush Your Campaign. Drive Leads and Sales

Nail your video campaign with the newest strategies, tools, and hacks. Get Free Bonus Course for a limited time.
4.1 (31 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,920 students enrolled
Created by Dan Englander
Last updated 12/2015
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 2 Articles
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Free Bonus Course for Limited Time ($189 Value) - Explainer Video Creation for Startups & Tech Companies
  • Find Target ROI of Video Marketing Campaign
  • Create a Video Launch Plan
  • Learn Underused, Cost-Effective Video Formats - an Explainer Is NOT Your Only Option
  • Achieve Predictable Results - Model Success on Case Studies
  • Learn Distribution Strategies, Tools, & Hacks
  • Choose the Host That Will Help You Convert
  • Make YouTube Help NOT Hurt You
  • Discover the Potential of Interactive Video
View Curriculum
Requirements
  • A computer and willingness to learn!
Description

2.6K+ Students Enrolled!

1/3 of all online activity is spent watching video.

You might be tempted rush into production or to launch a hasty campaign - but not so fast! You probably have limited budget, and the stakes are too high to overspend or create mediocre content.

So if you're a founder, a marketer, or another startup employee, how much of your budget should you invest?

What ROI should you expect?

Should you go for animation or live action?

How should you distribute your video?

What host should you choose? (psst... throwing it up on YouTube probably won't be enough)

We'll answer all of these questions and many more.

Learn the video marketing strategy provided to my former clients, including Venmo, Electronic Arts, and 16 Fortune 500s. As the first employee and Senior Account Manager at IdeaRocket, a New York-based business animation studio, I got the opportunity to work with a variety of companies on 100+ productions. Throughout this course, you'll learn the strategies I extended to our high-paying clients.

Some benefits:

-Find your target ROI. Use a simple 5-step process, in conjunction with a calculator tool. Know what you can invest BEFORE you fork over money to a producer.

-Model your results. From our Video Case Study Database, you'll find the most relevant examples for your industry. This will let you plan for success.

-Fit video marketing into your customer funnel. Avoid squandering this medium's power. Show your video to the right audience at the right time.

-Distribution Strategies, Tools, & Hacks. This is an ever-growing library of specific methods for increasing your conversions, sales, and audience.

-Create the foundation for a powerful script. Go through IdeaRocket's 20-question Creative Interview. It's the discovery process we used on every project.

-Discover interactive video. Leverage this cutting-edge, underused technology.

-Get Extra Course for Free (for a limited time) - Explainer Video Creation for Startups & Tech Companies. Find the right producer, technique, and production strategy. Write a powerful script.

Get These Added Bonuses When You Sign Up Today:

  • Extra Free Course: Explainer Video Creation for Startups & Tech Companies
  • Video Case Study Database
  • Video ROI Calculator
  • Video Launch Plan
  • Lifetime Access to Both Courses

Multi-million dollar results are achievable - just talk to the newly-launched startups that have made upwards of $50M in days from the simple act of adding a homepage video (we'll cover these examples).

But you have to showcase your video effectively. This medium can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy.

The lessons in this course will show you a straightforward growth path, and you'll avoid stress and overspending throughout your production process.

As a friendly reminder, this is a no-risk course. It comes with a 30-day, no-questions-asked, money-back guarantee. So you have nothing to lose and everything to gain.

See you inside,

Dan

Who is the target audience?
  • This is NOT a technical course on video creation or editing
  • This is NOT a YouTube course. The network is important, and we'll cover it in-depth, but it's not the primary focus.
  • Founders
  • Entrepreneurs
  • Chief Marketing Officers
  • Directors of Marketing
  • Growth Leads
  • Incubators
  • Designers
  • UI / UX Experts
  • Product Managers
  • Data Specialists
  • Consultants
  • Other Marketers I'm Forgetting :-)
Students Who Viewed This Course Also Viewed
Curriculum For This Course
97 Lectures
05:54:59
+
Welcome!
1 Lecture 00:54
+
Intro
8 Lectures 14:00
Free for a Limited Time
00:08

Benefits
04:02




The Growth Path
02:12

Course Overview
03:03

Get the Video Launch Plan
00:56
+
Goals & Vision
11 Lectures 29:10
The Power of Video
03:20

What Most Get Wrong
01:39

How to NOT Jump the Gun
01:18

What Is the Lifespan of Your Video?
02:45

The Neglected 1st Step
01:36

Fitting Video into Your Funnel
04:33

Don't Fade to Black
03:03

Landing Page Blueprint
03:22

Keyword Research
03:51

The Viral Reality
02:23

Develop Your Goals & Vision
01:20
+
Message
6 Lectures 14:01

How to Let Your Product Guide Your Video
02:01

Projecting Your Brand
02:13

Audience Mindset
02:16

Digging Deeper to Understand Your Audience
04:50

Create Your Script's Foundation
01:00
+
Formats
17 Lectures 46:12
Going Beyond the Video Norm
01:02


Explainer Video Playbook
04:15

Explainer Decision Flowchart
01:31

BONUS: Whiteboard Success Model
01:42

$50M Homepage Explainer
02:51

Format for Word-Of-Mouth Validation
03:38

Testimonial Success Model
02:15

Newsjacking Primer
04:24

"End Software Patents" - Success Model
01:54

Format for Building Trust & Attracting Talent
04:43

Spotify, Hubspot, & Kixeye Success Models
01:44

Tutorial & Walkthrough Playbook
06:20

Wufoo & Hubspot Success Models
02:45

Early Mover Opportunity: Learn About a Cutting-Edge Technique
03:21

Interactive Success Models
01:51

Pinpoint Your Format
00:53
+
ROI & Measurment
11 Lectures 30:13
Find Target ROI - Plan for Success, Know What You Can Afford, Save Time & Money
02:46


ROI Step #1
01:56

ROI Step #2
02:02

ROI Step #3
06:45

ROI Step #4
05:36

ROI Step #5 - Get the Video ROI Calculator Tool
03:45

How We Got a 46% Conversion Increase
01:14

Making Your Measurement Plan
02:33

Video Alternatives
02:14

Take Action: Find Your Target ROI
00:43
+
Hosting
7 Lectures 15:20
Not All Video Hosts Are Created Equal
00:53

YouTube: What the Top Marketers Know
04:48

The Best New Host
02:32

Tour of the Best New Host
03:01

A Clean, Low-Cost Option
01:17

The Self-Hosting Reality
01:33

Determine Your Host
01:16
+
YouTube
7 Lectures 14:54
How to Envision YouTube
03:10

The Simple Method for High-Performing Titles & Tags
04:10

The Power of a Long-Form Description
01:51

Tool for Long-Tail KW Inspiration
01:08

BONUS: A Fast-Growing YouTube Search
00:47

How to Make Your Thumbnail Pop
02:50

Hash Out Your YouTube Strategy
00:58
+
Strategies, Tools, & Hacks
14 Lectures 32:20
How to Use This Resource Library
00:29

Transcriptions - Modeling Moz's Success
02:43

Small Action for Huge SEO Results
01:25

Video Blasts
02:42

Video for Your Cold Emails
03:02

Video & Press Coverage: The Step-By-Step Method for Fast Placements
03:09

Leveraging Thought Leaders and Celebrities
02:47

Piggybacking Success Model
02:14

Video + Q&A - How to Drive High-Quality Traffic
03:05

Automate Video Distribution
01:11


Slideshare Re-Purposing Playbook
04:02

Trade Show Primer
01:54

Complete Your Video Launch Plan
01:09
+
Production
2 Lectures 02:54
Create the Best Possible Video. Save Time, Money, & Energy.
02:34

Free Bonus Course for a Limited Time ($189 value)
00:20
2 More Sections
About the Instructor
Dan Englander
4.4 Average rating
200 Reviews
6,755 Students
4 Courses
Founder SalesSchema, Bestselling Author, 1st Empl IdeaRocket

Sales, Business Development, Lead Generation, and Video Marketing

Dan Englander is a New York-based author and entrepreneur. He's the founder of Sales Schema. As the first employee, Dan helped launch the animation studio IdeaRocket, where he won business with Fortune 500s and startups like Venmo. He’s the bestselling author of Mastering Account Management, and he teaches high-level courses on sales and marketing. He’s a decent guitarist and he makes a mean paella.

Enroll now to improve your business results.