Video Marketing Strategy to Grow your Business

Learn how to Attract, Brand, Convert and Delight your Target Audience
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213 students enrolled
$20
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  • Lectures 21
  • Contents Video: 1.5 hours
    Other: 13 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

This concise course will provide you with the video marketing strategy needed to attract your ideal audience, connect with them using powerful brand stories and convert them into delighted customers.

In this video training program, you'll learn how to create videos that deliver on your business objectives by indentifying content that your target audience will actually want to watch. Then you learn how to optimize your videos to maximize your views and your Return on Investment.

The course includes easy-to-follow video lectures that will get you up and running quickly so that you can get on with what you do best - grow your business.

Start getting the results you want now with this practical video marketing strategy program.

What are the requirements?

  • Define your business goals

What am I going to get from this course?

  • You will be able to define your objective for each video
  • Learn how to identify your target audience
  • Create compelling content that your audience will want to watch
  • Measure and analyse your results to improve your video marketing
  • Build powerful relationships with your audience
  • Nurture leads until they are ready to buy

What is the target audience?

  • Marketers
  • Business Owners
  • Entrepreneurs
  • Consultants

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the Course
Welcome to Video Marketing Strategy to Grow your Business
Preview
03:12
Section 2: Attract your Target Audience
02:12

You will learn the key objectives of the Attract Videos

Identify Your Target Audience
Preview
02:13
Plan your Video Content
Preview
07:11
Optimize your Video
11:15
Attraction
5 questions
Call to Action
02:19
Measure and Analyse your Results
09:03
Conclusion to Section 2
4 pages
Section 3: Brand to Connect with your Audience
Brand Video Objectives
01:33
Share your Brand Story
04:24
Discovering your Brand Story
04:37
Branding
5 questions
Create Your Story Structure
03:59
Conclusion to Section 3
3 pages
Section 4: Convert your Leads into Customers
Convert Video Objectives
01:19
Convert Videos
12:44
Lead Nurturing
10:03
Conversion
5 questions
Conclusion to Section 4
4 pages
Section 5: Delight your Customers
Delight Video Objectives
01:57
Delight Videos
03:40
Conclusion to Section 5
2 pages
Section 6: That's a Wrap!
Goodbye!
00:41

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Instructor Biography

Gerry Tacovsky, Video Marketing Strategist for Vimaco

I began my career as an actor on Australian television. After ten years, I changed careers and studied communications and marketing and worked as a marketing professional for the next decade.

Along with my qualifications in marketing, I have won awards as a marketer and video producer including for my work in branding from the Australian Marketing Institute as well as Best Mobile Movie at Tropfest, which is one of the world's largest short film festivals.

I have started my own business with Vimaco and helping small businesses with their video marketing.

I would like to share my experience through Udemy.

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