Video Marketing Strategy to Grow your Business
4.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
215 students enrolled
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Video Marketing Strategy to Grow your Business

Learn how to Attract, Brand, Convert and Delight your Target Audience
4.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
215 students enrolled
Created by Gerry Tacovsky
Last updated 10/2014
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will be able to define your objective for each video
  • Learn how to identify your target audience
  • Create compelling content that your audience will want to watch
  • Measure and analyse your results to improve your video marketing
  • Build powerful relationships with your audience
  • Nurture leads until they are ready to buy
View Curriculum
Requirements
  • Define your business goals
Description

This concise course will provide you with the video marketing strategy needed to attract your ideal audience, connect with them using powerful brand stories and convert them into delighted customers.

In this video training program, you'll learn how to create videos that deliver on your business objectives by indentifying content that your target audience will actually want to watch. Then you learn how to optimize your videos to maximize your views and your Return on Investment.

The course includes easy-to-follow video lectures that will get you up and running quickly so that you can get on with what you do best - grow your business.

Start getting the results you want now with this practical video marketing strategy program.

Who is the target audience?
  • Marketers
  • Business Owners
  • Entrepreneurs
  • Consultants
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 01:35:22
+
Introduction to the Course
1 Lecture 03:12
+
Attract your Target Audience
7 Lectures 34:13

You will learn the key objectives of the Attract Videos

Preview 02:12



Optimize your Video
11:15

Attraction
5 questions

Call to Action
02:19

Measure and Analyse your Results
09:03

Conclusion to Section 2
4 pages
+
Brand to Connect with your Audience
5 Lectures 14:33
Brand Video Objectives
01:33

Share your Brand Story
04:24

Discovering your Brand Story
04:37

Branding
5 questions

Create Your Story Structure
03:59

Conclusion to Section 3
3 pages
+
Convert your Leads into Customers
4 Lectures 24:06
Convert Video Objectives
01:19

Convert Videos
12:44

Lead Nurturing
10:03

Conversion
5 questions

Conclusion to Section 4
4 pages
+
Delight your Customers
3 Lectures 05:37
Delight Video Objectives
01:57

Delight Videos
03:40

Conclusion to Section 5
2 pages
+
That's a Wrap!
1 Lecture 00:41
Goodbye!
00:41
About the Instructor
Gerry Tacovsky
4.3 Average rating
2 Reviews
215 Students
1 Course
Video Marketing Strategist for Vimaco

I began my career as an actor on Australian television. After ten years, I changed careers and studied communications and marketing and worked as a marketing professional for the next decade.

Along with my qualifications in marketing, I have won awards as a marketer and video producer including for my work in branding from the Australian Marketing Institute as well as Best Mobile Movie at Tropfest, which is one of the world's largest short film festivals.

I have started my own business with Vimaco and helping small businesses with their video marketing.

I would like to share my experience through Udemy.