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Video Marketing Shortcuts

Time-Saving Tips, Tools and Hacks to Help You Crank Out Great Video
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21 students enrolled
Created by Lou Bortone
Last updated 1/2015
$10 $20 50% off
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  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Discover little-known tips, tools and shortcuts for creating great videos.
Save time and frustration by learning YouTube marketing tactics.
Choose the right tools and resources for making online video simple.
View Curriculum
  • The only tools needed for this course are a free YouTube account and a computer with an Internet connection. It's also helpful - but not required - to have a webcam or smartphone with video capability.

This course is about discovering fast, easy and low-cost ways to create great video. Video Marketing Shortcuts will benefit video newbies and experienced video creators alike who want to streamline and simply the process of video marketing, by discovering and using the latest online video tools and resources. This brief, 3-part course will put you on the fast-trick to video marketing by providing video tips and tricks, and by sharing low and no-cost online websites, apps and software designed to make video simple. The course includes easy-to-follow video lessons, software demos and PDF checklists and "cheat sheets" for making video simple. Take this course if you want to greatly improve your video marketing and YouTube marketing efforts.

Who is the target audience?
  • This video course is ideal for entrepreneurs, small business owners and YouTubers who are looking for time-saving tips to make video simple.
  • This course is probably not for you if you are an online marketer who is already quite savvy with the latest video web resources.
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Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 01:17:06
Video Marketing Shortcuts - Part 1
1 Lecture 15:31

Your BONUS "Online Video Survival Kit" features additional video tutorials, as well as checklists, guides and extra resources for making video simple!

Preview 15:31
Video Marketing Shortcuts - Part 2
1 Lecture 13:49

By the end of this lecture, students will know how to maximize and optimize their YouTube videos.

YouTube Optimization Tips and Tricks
Video Marketing Shortcuts - Part 3
1 Lecture 19:53
Bonus Tutorials
2 Lectures 27:53

Discover how to use annotations to make your videos interactive and engaging.

How to Use YouTube Annotations

Create professional animation using VideoMaker FX.

How to Use VideoMaker FX software to create animated videos.

Test your knowledge of YouTube with this quick quiz...

YouTube Optimization Quiz
4 questions
About the Instructor
4.4 Average rating
16 Reviews
5,082 Students
2 Courses
Video Marketing Expert

Lou Bortone is an Online Branding Specialist who helps entrepreneurs and coaches build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou assists clients with innovative online branding strategies, including social media marketing and online video coaching.

Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. His website is at

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