Video Marketing : Make Effective Videos Fast
3.0 (5 ratings)
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Video Marketing : Make Effective Videos Fast

Learn how to develop your video script and make a great video in Videomaker FX. Use video to sell products & services
3.0 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,415 students enrolled
Created by Alan Higginson
Last updated 1/2016
Current price: $12 Original price: $20 Discount: 40% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Create a powerful script that encourages viewers to take action
  • Analyse your target audience and establish how to communicate with them
  • Develop an effective video to sell your products and services
  • Create the opportunity to create and sell videos for other businesses
  • Use Videomaker FX to rapidly create explainer videos
View Curriculum
  • You should understand who your target audience is for the videos you are going to create
  • Have access to a PC or Mac computer

This video creation course will teach you how to develop a targeted script and then create an effective video using videomaker FX

This course is targeted at people who understand the power of online video marketing and want to create effective videos but are not confident in how they start and need a structure to work with. Whilst many people confirm benefit of using videos in their online marketing is hard to find a comprehensive course that takes you from identifying your target customer to creating a powerful video script and subsequently developing the video.

Think like a master videomaker and develop a video aimed at your target customers

  • Understand who you are targeting and what problems concern them
  • Be certain about what you want to achieve
  • Learn a process to communicate with your target customers
  • Communicate in a way that turns your viewers into buyers

This course includes an entire section on how to develop videos in videomaker FX

  • Create a project
  • Understand the types of templates available
  • Select and organise slides
  • Add background and shapes
  • Insert and edit text
  • Add soundtrack or voice-over
  • Export your video

If you want to learn how to develop effective videos quickly then this is the course for you

Enrolled today and start to create your first video quickly

Who is the target audience?
  • This course is not for experienced video creators
  • Anyone who wants to develop effective online videos to sell products and services
Compare to Other Video Marketing Courses
Curriculum For This Course
24 Lectures
Course Introduction
2 Lectures 05:56

Course overview presented by the instructor

Preview 01:39

Lets start by explaining the value of a video and why you would want to make one

Preview 04:17
Creating An Effective Script
11 Lectures 31:58

The most important part of any video you create for your business or a client is the script.

Preview 03:01

Different types of video require different lengths, choose the right length of video for your goals

Preview 02:22

Who is it that you are trying to communicate to and what are their problems you are addressing

Just Who Is It That You Are Targeting?

Ensure you understand the purpose of your video before you start to develop your script

What Do You Want To Achieve?

Make sure that you get the customer's attention and focus in on their problems

Identify The Customers Main Problem

Focus in upon the customer's main problem and implications it holds for them

Help The Customer To Focus Upon Their Main Problem

Build a positive mindset and describe a solution to the customer

Turn To The Positive: Discuss A Solution

Let the viewer understand the beneficial results of the solution you have outlined

We Have Results: Emphasise The Benefits

Ensure that the viewer takes the action that you want

Lets Have Some Action

A lecture for harder working videos

Enhanced Video Structure

Convince the customer and reveal your proof

Demonstrate The Results And The Proof
Create The Video
10 Lectures 33:14

Start to get hands on and create the video

Making The Video

Using software to quickly create video output

What Tools Are Available?

Setting up your first project

Project Setup

Reviewing the different types of slide available

Types Of Slide Available

How to organise slides within your project and align them to your storyline

Organising Slides

Deciding which of the pre-installed storylines meet your needs

Preinstalled Storylines

How to amend the background and shapes to fit with your desired colour scheme

Background And Shapes

How to add and edit text within your slides

Add And Edit Text

Add a soundtrack or voice-over to your video

Let There Be Sound

Export your finished video and publish to the world

Export The Completed Video
Putting It All Together
1 Lecture 13:47

An overview of how the promotional video was created using the knowledge gained in the course

Promotional Video Creation
About the Instructor
Alan Higginson
3.0 Average rating
5 Reviews
1,428 Students
3 Courses
Online Marketing Entrepreneur

I started developing an online business in 1996, right at the forefront of the development of the modern day Internet. Originating from a background in financial services I went to work with a national motoring Association and led the development of their online business enabling the sale of financial services and membership products online. At the successful completion of that project I moved to a national energy utility and once again helped to set up their online business laying the foundation for the sale and servicing of their complete product line to their customer base in the United Kingdom.

Major corporates are not the ideal environment to implement and exploit the rapidly developing opportunities which arise online so the natural next step for me was to set up my own Internet marketing business which I continue to run to this day. The goal of this business is to work with smaller and local businesses to help them be more successful online. I like to partner with local businesses giving them access to my knowledge relating to the very latest online marketing techniques and helping them increase their profits and acquire additional customers.

What qualifies me to share my knowledge with you on Udemy?

- I have experience of the rigour that is required to implement online activities and create propositions designed to serve millions of customers on a national scale

- I understand the speed that is required to implement online processes to benefit small businesses and help them improve their profitability targeting local customers

- I run a profitable company and have invested over £0.5 million in online advertising to successfully acquire customers and sell products working with other businesses

- I have a thirst for knowledge, enjoying learning new things and sharing what is effective with people who are willing to learn and take action

- I have a unique background covering business management, online development and customer marketing putting me in a very strong position to take advantage of online marketing opportunities and to be able to communicate these opportunities to business entrepreneurs

I strive to make my Udemy courses very easy to follow and recognise that they have to be excellent value for all my students who come from a variety of backgrounds. If you want to be come successful online I encourage you to consider taking my courses and hope that, if you become a student, you become successful through implementing the strategies and techniques you will learn via my tutorials.

I do charge considerable sums to larger companies when they need my advise to continue to develop online. For just a small fraction of this price you can gain access to the same quality information through my Udemy courses and gain equal valuable insight and benefit through implementing the knowledge you will gain.