A Beginner's Guide to Video Marketing for Small Businesses
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A Beginner's Guide to Video Marketing for Small Businesses

Compete with Big Brands and Win
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
18 students enrolled
Created by Deborah Killion
Last updated 7/2015
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 40 mins on-demand audio
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the importance of creating a marketing video and sharing it on multiple platforms.
  • Learn basic video production and editing techniques to create a marketing video that gets noticed.
  • Create a basic video for marketing your product or service.
  • Learn to create a thumbnail image for your videos that gets noticed.
  • Learn strategies to market your product or service online using various tools.
  • Learn how to integrate multi-channel platforms to maximize your impact.
  • Learn how to leverage your power with mobile users and stay high in the rankings in Google with your video content.
  • Learn the history of media and how it has evolved over the years and how this affects small businesses today.
  • Learn how to use all of the resources you have to benefit your brand and compete with the big brands using the same tools they do, as well as others.
  • Learn how to create stunning marketing videos that even Steven Spielberg would like.
View Curriculum
  • How to access YouTube and basic knowledge of the internet
  • Digital video editing software if you wish to learn to edit on the computer
  • Have a Google/YouTube account (free)

If you want to use video marketing to take your business to the next level, this is the course for you! This course takes you through 15 lectures that start with a brief history of media production and how it has changed over the years, how video and video marketing has become one of the most important components of a marketing strategy in today's virtual, digital world, and gets into the most crucial parts of an effective video marketing strategy. The digital marketing and content marketing tips and tricks included in this course are based on years of successful applications by industry specialists, the strategies used by big brands, and by delving into why certain videos work and some don't. We will also go into some basic video production and video marketing tips that should help you produce a professional result on a shoestring budget without spending a fortune on production costs. The result you should get from this course is some real practice "take aways" and tips that you'll be able to apply quickly and easily that will help shape your video marketing strategy and help you compete with big brands and win.

Who is the target audience?
  • Business managers and website owners who want to improve their brand presence online or anyone wanting to increase engagement and conversion rates via the avenue of video marketing
  • Artists and musicians who want to promote their work via video
  • Non-profit organizations wishing to include video as a free marketing tool via YouTube
  • Small business owners
  • Schools and non-profit organizations wanting to maximize their impact online or raise money
  • This course is not for anyone who thinks image is not important, or who doesn't understand the importance of having a marketing video in our video-driven technology age.
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Curriculum For This Course
15 Lectures
2 Lectures 25:26

In this lecture, we will introduce video marketing as a concept and talk about why it is so important that you understand how to use it in our digital age, in order to maximize your impact as a brand, company, or artist.

Also, we will talk about how the world of video and media production has changed to a world that was analog and real to a world that is digital and virtual.

Preview 13:59

In this lesson, we will discuss what it takes to create a great marketing video and what tools you'll need to accomplish this. We will also show some examples of great marketing videos by big brands and analyze the components that make them successful.

Preview 11:27

Find out if you have what it takes to create and launch an effective video marketing campaign today.

Do You Have What it Takes?
2 questions
Video Production for Small Businesses-Crash Course
2 Lectures 18:40

In this lecture, you will learn how the basics of video production and editing for a digital market so that you can create stellar videos that will get you and your brand noticed in your video marketing efforts.

Basic Video Production Techniques

In this lecture, you will learn how to increase views on YouTube by adding a dynamic thumbnail image that gets noticed and why this is so important.

How to Create the Perfect Thumbnail Image on YouTube

How to Create the Perfect Thumbnail Image on YouTube
5 questions
Media and Storage Solutions for Businesses
1 Lecture 19:53

20-minute podcast on storage options for media for your ad campaigns, as well as information on audio and video streaming platforms that you should bookmark and save

Media and Storage Resources for Businesses: Podcast
Using SEO to Increase Your Search Results in Videos
2 Lectures 30:23

In this lesson, you will learn how to use key words effectively that will help you get found in the search engines and will be popular with both people and machines!

Using Keywords in your Video Descriptions

In this lecture, you will learn how to create more than one video and cross-promote them in order to get more views and conversions.

Using cross-promotion to Increase Conversions

Based on the tenets discussed in Lecture 7, please answer these questions about how to cross promote your videos and other content to see what you have learned. Review lecture 7 if you need help.

Cross-Promoting Your Own Content to Increase Conversions
5 questions
Using Video in Your Blog or Website
2 Lectures 28:23

Learn practical techniques for placing videos in your blogs and websites that will increase traffic, help you target your market, and compete with big brands.

Preview 19:14

In this lecture, you will learn how to use the platforms that already exist, like social media (Facebook, Twitter, Pinterest, etc.) to maximize the impact you have online. You will also be aware of all of the different mobile devices that people come in on and how to make sure you are getting to all of them.

Getting Your Message to the Masses
Creating Mobile-Friendly Websites and Videos
1 Lecture 12:58

A look at mobile devices and mobile users and platforms and why it is so important to stay mobile-friendly in light of the recent Google algorithm updates and beyond.

How to Appeal to Mobile Users and Stay High in the Rankings in Google
Using Forums to Advertise for Free
1 Lecture 16:48

In this lecture, you will learn how to advertise on the forums for free, without spamming, and increase your following by posting on forums and other YouTube channels that are related to your content.

Advertising on Forums (for Free)

Test your knowledge of forum posting here.

Posting in Forums
3 questions
The Untapped Goldmine: Using Internet Radio to Boost Your Video Views
1 Lecture 19:54

A brief look at the potential of internet radio to work with your video marketing campaigns to boost your marketing impact on the global market; from internet radio station owner and professional dj, Deborah Killion.

Using Internet Radio and Podcasting to Boost Your Video Marketing Campaigns
2 Lectures 10:12

In this lecture, we will talk about the importance of article-writing in more detail, as the "heart of content marketing," and discuss how it complements and works with your video marketing campaigns to create ultimate marketing campaign success.

The Content Marketing Factor-Writing Articles and Blog Posts

In this lesson, we will wrap up the course and I'll tell you the "big revelation" you'll discover when you apply these steps to your small business via video marketing

Compete with Big Brands and Win!
Some Final Thoughts--Before You Deploy
1 Lecture 00:17

Some final words on video marketing about creating repeat customers that will keep coming back and bring others with them! We will also provide a link to an ebook that will help you get more information on content marketing as a whole and how it will help take your small business to a big brand.

A Final Word: Creating Brand Evangelists

Take this short final quiz to see if you've caught the core concepts. Then review them in my summary in Lecture 15.

Final Exam
10 questions
About the Instructor
Deborah Killion
4.1 Average rating
4 Reviews
25 Students
2 Courses
Writer/Entrepreneur, Media & Technology Expert

©2015 Deborah L. Killion

All rights reserved on all content.


I have degrees in Radio-TV Production/Performance and Education, having been a radio announcer for 3 radio stations in the real world for 12 years and now own my own internet radio station and digital media company. I am a self-taught computer whiz and learned HTML coding on my own when I got obsessed with creating web pages to display my artistic projects, such as music and filmmaking. I was also a certified teacher in the public schools in English and Special Education, working with "problem kids" and have 30 hours in Counseling Psychology as well. I served as a part-time school counselor at a charter school for 3 years. I am now a full-time freelance writer, and make over $3000 per month just from my freelance writing alone. I am an entrepreneur, and business owner and have my own technology and digital media production company which I operate from my home. I plan to produce a number of courses which I hope will be beneficial to the Udemy learning community and am pleased to be on board. I feel that Udemy combines the best of technology with the best of Education techniques and that's what attracted me to the platform. I am a well-known writer online with celebrity and Fortune 500 clients as well as small to medium-sized businesses. I hope you will find my courses helpful to you. I consider Udemy one of my main global markets for distributing instructional videos that will empower people to improve their lives and the lives of those around them.