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Video Marketing Best Practices for Your Business

Video, video, video... It is changing the way we do business.
4.3 (2 ratings)
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81 students enrolled
Last updated 12/2013
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  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn the Best Practices for Using Video for Marketing
Getting Started with Your First Video
Why Video is Improtant
How to Get Your Videos Found
Understanding Brand Reputation Management
How Conversion Ties In
View Curriculum
  • Time and interest to explore video marketing

Video marketing is a highly effective business tool that you can use to show off your expertise, share knowledge, market your products, and connect with customers in a relatively easy and inexpensive way. YouTube is not only a search engine, it is also an advertising platform, a social network, and a community site, all rolled into one.

This condensed program will provide you with all the necessary information to making video marketing work for your business. In “Video Marketing Best Practices: Lights, Camera, Action…Now What?” Our experts will share with you the ins and outs that will aid you in maximizing the potential of this powerful audience building tool.

This course is a must for any business or marketing professional who is looking to leverage video marketing as part of their overall marketing strategy. Whether you are just starting to create videos or are a "seasoned pro" this session will provide you with key takeaways so that you can ensure your video marketing efforts measurably contribute to your business' brand image.

In addition, by attending this course, you'll also receive the complimentary video marketing guide that is designed to help keep your video marketing efforts interactive and effective.

Who is the target audience?
  • Business Owners
  • Marketing Professionals
  • Entrepreneurs
  • Sales
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Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 01:06:55
Video Marketing Best Practices
8 Lectures 50:18

Why Video is Important

How to Get Your Videos Found

Brand Reputation Management - Part 1

Brand Reputation Management - Part 2

How Conversion Ties In

Video Analytics
Case Studies
5 Lectures 15:37
Case Study: Blendtec

Case Study: United Airlines

Case Study: Domino's Pizza - Part 1

Case Study: Domino's Pizza - Part 2

Case Study: Domino's Pizza - Part 3
Video Marketing Guide
1 Lecture 00:00
Guide for Video Marketing Best Practices
1 page
About the Instructor
3.4 Average rating
4 Reviews
162 Students
2 Courses

WSI Academy is the leading organization in Digital Marketing and Social Media Consulting, Strategy, and Training. As part of WSI, the world’s largest digital marketing network, WSI Academy is bringing the knowledge of its global experts to be made available to our clients easily and effortlessly.

Our Vision

+ Simplifying digital marketing expertise and knowledge to professionals and businesses worldwide

+ Elevating the business knowledge levels through high-quality, relevant and standardized Digital Marketing programs

Our Mission

+ Raise the digital and social media standards for each individual and business to the next level

+ We will continuously raise the bar in digital media

+ Cultivating the knowledge through world-class consultants and experts within our network

+ We deliver knowledge, not information!

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