Video Made Easy for Business

How to make videos for your business that look and sound fantastic and will attract more customers
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  • Lectures 82
  • Contents Video: 10 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 9/2014 English

Course Description

Many people are either scared of making video, or just feel it's too daunting or overwhelming knowing where to start.

So that's why I made 'Video Made easy for Business'. I want to see you successfully making and using video in your business because l love to help people make a difference...to their families and to those they provide their product or service.

- Strategy and Planning so you can identify what video to make and for whom. It comes with easy to follow but comprehensive worksheets to guide you through the process

- Equipment to choose from depending on your needs and circumstances available. A comprehensive checklist is included to help you with your decisions

- Script writing, which is the key to making powerful videos. You get a range of fill-in-the-blanks templates to make this easy even if you're not good at writing

- Fear busting techniques. Many people let the fear of not knowing where to start, what to say or just the fear of being on camera stop them. After the techniques l reveal here you'll be ready to go. Again you receive some great worksheets to assist you with this.

- Post Production will be a breeze. Once you've recorded your video this Section guides you through producing your videos and uploading to your website or to video sharing sites etc

And soon you'll receive access to a range of additional videos on how to use video to make more profit.

My wish is for you to tap into the power using video will give you and your business.

What are the requirements?

  • Designed to take anyone from 'newbie' to competent and confident video producer
  • No pre requisite knowledge or skills required, just a willingness to learn and implement
  • A desire to build their business utilising the incredible power of video
  • A passion for making a difference in the world, both for their customers and for their loved ones

What am I going to get from this course?

  • By the end of this program, you'll be able to
  • Articulate how video is making a difference in your marketing
  • Identify a Strategy for your business and the use of video in that strategy
  • List the video equipoment that will best serve your needs within your budget
  • Understand how to use the various items of video equipment
  • Write powerful scripts using the provided templates
  • Deal with and overcome any Fears you have around making video (whether the mechanics or personally appearing on camera)
  • Understand and be able to complete the process of scripting, videoing, editing, exporting and uploading videos

What is the target audience?

  • Entrepreneurs
  • Offline small businesses
  • Online marketers
  • Local Consultants
  • Video product creators

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome and Overview
04:41

In this video you receive a warm welcome (and a big congratulations for investing in yourself) as well as an Overview of the program and how to get the most out of it. Although I put it together so that you start with Planning what videos you want to make, for whom and why then move onto the equipment you'll need to make it and so on, you can also start and 'jump to' any Section or Lecture you choose.

Section 2: Planning Your Video Strategy
Planning: Overview - Why Have A Strategy?
04:26
03:59

Many people starting out making videos miss this critical step, that of thinking about and identifying how you're going to use your video or videos strategically. If you're just making videos for fun or entertainment (eg a dancing cat) then of course you don't need a strategy.

But if you're running a business and want to maximize your return from using videos then you need to have a strategy

To assist you I've created a Worksheet to help you get clear on your Video Strategy

Planning Your Video Creation
04:06
04:00

Once you've made your video (and ideally videos as a one off video will not attract as much attention) then you need to decide where your video will get the maximum attention for your business. There are hundreds of options for you to choose from.

A saying I love is that 'You can do ANYTHING you want, but you can't do EVERYTHING you want'. I call it 'Opportunity Cost' in that there are many opportunities, you need to decide which opportunity will give you the greatest return.

Again to help you I've included a Worksheet to help you identify where to Distribute your video(s)

Section 3: Equipment
03:16

I find many people (including business owners) find the choices of equipment virtually overwhelming and don't know where to start. So in this Section I give you a selection of models of the different equipment to choose from together with some possible benefits and/or disadvantages for each of the different types of equipment.

Your job is to look at the range of equipment and to decide what you need to allow you to make videos that will work for your business.

To help you with this I've included a comprehensive 'Wish List' where, after you watch the videos you can identify which pieces of equipment will do the job for you.

But remember, the pieces of equipment are just tools. The important thing is for you to get your message out there.

05:55

In this video I give an overview of the range of cameras available and suggest how you can identify the camera type that will do the job for you.

02:33

Here you'll learn the capabilities and limitations of a range of cameras.

10:27

Many people either don't think of how powerful a simple webcam is or they think 'real' video camera. In this video l tell you why you need a HD (High Definition) webcam and how it can be more than just for talking on Skype or for doing a webinar.

13:24

Not many people have heard of this camera, even many of the video 'experts' I follow.

But for the price and the functions it has it's an amazing camera that might well suit your needs

11:48

The modern 'smart phone', whether an iphone or a Samsung or HTC or Nokia or any other brand, are all capable of capturing high quality video (but I do recommend using an external microphone so they can capture good quality audio as well).

And another major advantage with a smart phone is we all carry them with us most of the time, so if we want to capture a quick video of something or someone (like a customer testimonial) we can.

10:35

Although the Canon 600D (and it's various other named derivatives depending on what country you are in) is a DSLR (Digital Single Lens Reflex) camera primarily designed to capture high quality still photographs, it does an exceptional job of capturing high quality video.

And a major 'plus' with this camera is that you can get what's called 'Depth of Field' which means your subject is in focus but you can have your background and/or foreground out of focus (ie looking 'blurry') just like you see with Hollywood movies.

07:40

This is a great camera that is a dedicated video camera. It has all the features to let you capture great quality video

09:33

A step up price wise and in features from the HF S30 depending on what you need a video camera to do.

But at under $2,000 it qualifies as a Prosumer (Professional Consumer) camera

03:38

Here l explain why a microphone is an essential piece of equipment when making video.

13:30

If you're going to make video with your computer then you'll want to consider having a good quality desktop microphone, which l cover in this video.

10:24

Here l cover the advantages and disadvantages of using wired lapel microphones and why cheap is not often worth buying

06:36

As a cheaper alternative to wireless lapel microphones I explain why these might suit your budget and needs

12:33

Wireless lapel microphones are often the choice of people regularly making videos. I explain why you might choose these over wired or bluetooth mics and suggest a price range to be looking at

07:32

For certain situations this type of microphone certainly has it's advantages. I use Shotgun mics when recording weddings and events and where they suit the environment you're working in.

03:57

I've included this piece of kit (equipment) because there may be times when you want to record audio that comes using a commercial audio lead called an XLR connector.

These units let you capture audio into video cameras that don't have XLR connections (which are most video cameras below the $1,500 - $2,000 price range.

05:30

Although Audio Mixer Units can look 'daunting' (read downright scary) when you first look at them, they can be very useful to be able to capture and mix various audio signals (eg speech, music track and special effects) if your video production requires it.

06:17

There may be times you are unable to capture good quality audio using your camera (or smartphone).

I suggest ways that you can record good quality audio and combine it with your video footage.

02:05

You'll learn why a tripod is recommended.

l also share ways you can 'imitate' having a tripod using things around you.

03:45

The first of the types of tripod you can use. As a general rule they're best suited to indoor use.

These are especially relevant if you have a smart phone or a small digital video camera.

03:32

These style of tripods come in a variety of sizes and have some unique benefits over 'traditional' tripods.

They can be quite versatile and let's you use a tripod in circumstances that an ordinary tripod wouldn't be practical.

02:04

Monopods are rarely mentioned or even known about by most people, yet in certain circumstances they can be a huge asset.

I regularly use a monopod where space is restricted or weight is an issue (they're very light compared to a tripod)

06:46

For many circumstances a 'standard' tripod is perfectly adequate to stabilize the camera.

You'll learn the uses and limitations of 'standard' tripods.

07:15

Although more expensive than other types of tripod in certain situations these will give you a much, much better quality result for your videoing.

You'll understand why they are so good in this video.

03:45

A major problem with smart phones is that you can't directly connect them to a tripod.

Fortunately there's a range of smart phone holders and l cover the principle of how to use them.

02:27

When shooting video indoors good lighting is essential, even for the best, most expensive video cameras (even though often the promotional blurbs for cameras say otherwise).

You'll learn how to get free indoor lighting (if your environment allows it).

11:41

Not all light is equal.

In this video you'll learn about 'color temperature' and how it will affect the look of your videos.

But I promise you it's not too 'techie' :-)

08:05

If you're on a tight budget these can be a great way to light your subject when recording videos indoors.

04:07

More of a 'specialized' light these lights can be great in the right circumstances.

I explain why they are great and when you would (and wouldn't) use them

08:06

Fluoro (fluorescent) lights come in many configurations.

Here you'll see the advantages and disadvantages of these over other types of lights

05:02

Similar to the multi bulb fluoro lights, I explain why you might want to consider these for your indoor lighting

02:16

Again L give you another alternative light source that may suit your budget and your videoing lighting needs

01:45

Although these are a more expensive option than the other lights covered here, l explain why they can be a great option to buy.

Like all the others l cover the pro's and con's of these types of lights.

06:39

These lights are what you might expect to see on TV sets and used by professional film crews.

But like all lights they have their advantages and their disadvantages which are explained.

01:07

In this short introduction to Outdoor lighting, you'll be introduced to the concept of using sunlight for lighting.

08:22

In this video you'll learn how to harness the power of sunlight, as well as the pitfalls of videoing using outdoor lighting.

You'll also learn a range of accessories that you can use to get better lighting and how to best use these.

03:24

For many people, they are either unaware of what teleprompters are or how they work.

And that they must be expensive.

In the introduction I attempt to encourage you to look at using them - but of course only if your circumstances warrant their use.

08:11

Here you'll learn the principles of exactly how teleprompters work.

And why they can be an immense asset to anybody making videos whether you're a complete beginner or a seasoned veteran.

09:21

Although commercial teleprompters have come down considerably in price from when l bought my first one, it may still be outside your budget.

So here you'll learn how to use your own laptop or tablet as a teleprompter.

11:37

You'll get the advantage of years of my experience condensed down into some invaluable tips on using a teleprompter to make your videos

15:35

You will see the PromptDog software demonstrated here together with how to actually 'drive' it.

Disclaimer: I get no commission or have no affiliation with PromptDog software.

I only recommend it based on my experience with a range of soft wares over the years.

But as always, l recommend you do your own diligence before buying anything.

Section 4: How To Write Powerful Scripts
03:04

Writing a script is essential in most circumstances to give you a polished, professional result with your video.

Having said that, a word of caution, don't let the 'Perfectionist' in you stop you from making your videos.

Write out your script but then make your video. There's no such thing as the 'perfect' script, nor the 'perfect' video.

The only 'perfect' video (and script) is one that you get in front of your audience. Then based on feedback you can modify your scripts etc.

04:07

To help you to write powerful scripts you can use the template created especially so that you can use it to write your own powerful scripts.

The template contains examples and areas to write your own words.

03:05

This is Step 1 of the 6 Step Formula

03:29

This is Step 2 of the 6 Step Formula

03:18

This is Step 3 of the 6 Step Formula

02:24

This is Step 4 of the 6 Step Formula

02:09

This is Step 5 of the 6 Step Formula

05:03

This is the last Step, Step 6 of the 6 Step Formula

10:56

Stuck with not knowing what you want to put in your script or how to structure it?

I share with you my own script writing formula that makes it easy to identify and organise what you want to talk about on your chosen topic.

Section 5: Overcoming Any F.E.A.R.s
02:39

In the overview I discuss 'FEAR' and explain that just like most things there isn't a 'one size fits all' solution to dealing with any Fears we have around making video.

So in this Section I give you a selection of techniques to allow you to overcome anything that's holding you back from making videos for you or your business.

05:04

After years of being professionally involved in videoing, I've identified what I believe are the four major fears that stop people from using this powerful tool called video.

In this video l share them with you.

Can you relate to any (or all) of these?

06:21

As the name implies, this is a simple (but very effective) 3 step process to 'destroy' or erase any fear around making video.

Included is an easy to follow work sheet to guide you through the 3 step process.

05:59

You may have heard of 'Affirmations' and maybe actually practiced using some.

But very few people have heard of what l believe (and have experienced) to be a way more powerful techniwue that works on the subconscious to change your beliefs (and fears).

What are Afformations?

Find out by watching the video (and remember to download the attached worksheet) and start changing your world

07:37

For those of you who might struggle with 'overcoming' your Fear I've included this process to lead you through 'befriending' your Fear of making videos (and in fact any other fear).

Once again, this is another technique which may, or may not, appeal to you.

Try it out and see if it works for you.

05:04

This process is something that came about after watching a movie many years ago (the movie was 'City Slickers').

It asks you what's your 'One Big Thing' that would outweigh any fears or doubts or concerns or maybe procrastination that you may have.

Once again, download the One Big Thing worksheet and jump in.

09:54

As you'll hear, I was in two minds whether to include this one.

This one is for the heart. I hope it will tap into that part of you that knows you can make a difference in the world.

The question is, are you going to step up so that people will know that you've 'been here'?

Download the worksheet, suspend judgement and watch the video.

Section 6: Editing and Exporting Videos
08:21

This is where the 'rubber meets the road'.

By now you should have all the information and tools you need to prepare and record your videos.

So in this Section l take you through making a video.

Make sure you download the comprehensive Checklist I created just for you.

18:32

In this video l share with you tips and tricks that I've learnt after being professionally involved in video production for over 30 years.

It's designed to 'fast track' your learning so that you don't have to make the same mistakes that could cost you time and money.

Download the Tips summary sheet that comes with this video.

05:58

A reminder of the things you need to do to prepare to make your first video.

11:25

How do you transfer the video footage you captured on your video camera (or smart phone)?

You'll find out here.

And as always, it's as non techie as possible.

17:05

Just the thought of editing a video can be daunting, especially when you first look at the editing software interface.

So in this segment l show you in non techie, non geeky language how video editing is done so that it demystifies it for you (you can thank me later :-) )

12:21

If you use a PC computer, this and the next two videos take you through the basics of opening Windows Movie Maker and then importing footage and editing it to make a great looking and sounding video.

12:50

Part 2 (of 3) on editing using Windows Movie Maker software

10:35

The final part (3 of 3) on editing using Windows Movie Maker software

10:18

This video shows you how to export your edited video from the Windows Movie Maker software.

11:42

If you use an Apple Mac computer, this and the next three videos take you through the basics of opening iMovie and then importing footage and editing it to make a great looking and sounding video.

10:14

The second part (2 of 4) on editing using iMovie software

09:29

The third part (3 of 4) on editing using iMovie software

12:15

The final part (4 of 4) on editing using iMovie software

10:57

This video shows you how to export your edited video from the iMovie software.

17:12

Once you've exported your video it needs to be reduced in file size and 'optimized' for putting on the web.

To achieve this, l recommend you use a free software called 'Handbrake'.

Like editing software programs, this can look daunting but l show you a few simple (but essential) settings to make and you're away.

This shows you the PC Handbrake version interface.

17:42

Once you've exported your video it needs to be reduced in file size and 'optimized' for putting on the web.

To achieve this, l recommend you use a free software called 'Handbrake'.

Like editing software programs, this can look daunting but l show you a few simple (but essential) settings to make and you're away.

This shows you the Apple Mac Handbrake version interface.

05:57

Here you'll learn how to join and then upload your videos to YouTube, the world's number one video site and the world's number two search engine (only second to it's 'owner' Google)

06:08

Amazon S3 (Simple Storage System) is a very cheap option for storing your videos so that they can be streamed or downloaded.

You'll learn how to setup and upload videos to Amazon S3.

13:18

YouTube has a very basic editing function that if you don't have access to your usual editing software you can use.

So in the spirit of giving you a range of choices to make your videos I've included this option for you.

Section 7: Video Made Easy for Business Summary and Recap
03:02

A well deserved congratulations and summary of the program

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Instructor Biography

Paul Godden, Business Video Strategist

I'm committed to helping people make a difference in their lives and the lives of their loved ones.

I first started working with video back in the early 1980s making commercial videos for a Government department.

- Then spent 20 years self employed as a Corporate Training Consultant (also using video on several courses and workshops eg Interview Skills)as well as teaching at Secondary colleges and tutoring (in Media and Communications) at a University.

- For the past 25 years (not full time) I've been honoured to be able to create wedding videos for brides and grooms under the business names 'Angel Video Productions' and recently 'Angel Wedding Videos'

- For the past 10 years have worked full time in my company 'Vision Quest Video Productions P/L' videoing large seminars, events, conferences, boot camps as well as one on one jobs for some of Australia's and US top on and offline marketers, business coaches, personal development leaders, property investors and other industries

- I also have extensive 'life experience' in a range of jobs in both the public and private sectors in Australia (eg Recruitment, Public Relations, Managing a Counseling Service, fast food restaurant, service station and much more)

- Have completed over 100 marathons and 11 Ironman Triathlon events plus 8 Ultra distance events (it feels so good when you stop :-).

- and I recently finished creating the Video Made Easy for Business program (for sale on a separate website for $497)

- I'm now preparing to make a few other programs that will assist business people to make more profit and build a business they love

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