Optin/Squeeze Page Creation : New Leads in 48 Hours - 2016
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Optin/Squeeze Page Creation : New Leads in 48 Hours - 2016

Step by step help to create an Optin/Squeeze Page system bringing new leads. (OptimizePress and Thrive Content Builder)
4.6 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
82 students enrolled
Created by Rob Wilson
Last updated 1/2016
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 7 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create Squeeze and Landing Pages to Generate New Business Leads
  • Use either Thrive Content Builder or OptimizePress Software to create simple marketing pages
  • Link up their optin/squeeze pages to email providers
  • Have build a complete lead capture system following step by step instructions
View Curriculum
  • You should have a WordPress based website installed and working.
  • You will need to be prepared to invest in either OptimizePress 2 or Thrive Content Builder and an email provider

Easily Build Your Own Squeeze Page System Step by Step System Has You Collecting New Leads in 48 Hours


Building an Email List is Essential...

The Problem is that there are some many moving parts. A Squeeze Page, Thank You Page, Delivery Page, The Welcome Email.

Then you have to decide with page builder to use. How to setup your email system. Easy if you are technologically minded but a struggle if that isn't your key skill.


Instead of struggling ... Follow along, step by step instructions covering everything you need from creating the content and graphics you need, how to create each page and put it all together with email automation.

>> If you can watch a video, pause and copy what happened then you can do

Create It Right First Time...

The Step By Step Squeeze Page Course takes you step by step through creating your squeeze page system the right way. Watch over the shoulder as a real life squeeze page system is created. Follow along step by step.

During the course you will learn:-

  • Step by step instructions - all you need to get to a Fully functioning Squeeze Page System
  • Start Collecting Leads in 48 Hours with Pause and Follow Instructions
  • Not sure what to give away - Discover the 8 different giveaways to find the right one for you.
  • Why most people never complete their first giveaway. And how to avoid the same mistake.
  • Use the feature/benefit/outcome matrix and content templates to quickly create the text you need for your pages.
  • Creating your pages with OptimizePress or Thrive Content Builder. We show you how to use either.
  • Understand Email Systems and link yours to your pages. Learn how to use automation with ActiveCampaign.
  • Everything you need to get your list building off to a fast start

You can continue to wonder how to do create it yourself, work out the best way and fight the technology.

Alternatively you can stop wasting time and get it done. Take the course today.

Who is the target audience?
  • This course is suitable for those who need a squeeze / opt-in landing page but are confused by the moving parts and how it all goes together.
  • Not suitable if you are completely scared of or don't get on with technology. Does it hate you? Then don't take this course.
Compare to Other Digital Marketing Courses
Curriculum For This Course
46 Lectures
Introduction to Optin/Squeeze Pages
1 Lecture 03:52
Make a Start
2 Lectures 07:57

This video

  • Gives you the overview of what we aim to achieve at a high level.
  • Introduces a few bits of terminology
  • Looks at the building blocks you will be creating and what a visitor sees
Preview 04:00

Overview of the course structure – what will be covered.

Preview 03:57
Understanding Lead Magnets
4 Lectures 26:54

This video looks at several examples of squeeze pages and follows one of the pages through from start to finish. See how others have done it.

Preview 07:41

This video gives more detail on what is a Lead Magnet. Showing the Different Types of giveaway. Followed by a look at the tools to create them. By the end you should have a few ideas of your own to allow you to create your lead magnet.

Creating Lead Magnets

Over the rest of the course I will be creating a squeeze page for myself which is focussed around creating membership websites. This video shows you the lead magnet I've created and that will be delivered to people signing up.

It will help you understand later steps if you get an overview of what I plan to giveaway.

Introducing My Lead Magnet

Easily Creating Powerful Content
9 Lectures 34:09

Writing Your Page Content

This video introduces the steps to create the content for your pages and the email needed to get this working.

It is easier to start in Word and focus on the content before we switch to creating the pages for real.

Writing the Text Introduction

The Feature / Benefit / Outcome Matrix

This video introduces the feature / benefit / outcome matrix which helps provide the fuel for your future writing. In particular your bullets for the landing page. Also helps with sales pages once you have products to sell.

Feature / Benefits / Outcome Matrix (DOC)

The Feature / Benefits / Outcome Matrix gets you to think about the benefits your lead magnet has, the outcomes people get from it and the emotions that people may feel.

It provides a structured way to discover the main point you need to highlight to convince someone to download your lead magnet

The Features / Benefits / Outcome Matrix

This video introduces the content template document, a word document designed to help you create the content you need for your squeeze landing pages, thank you page, download page and welcome email.

Writing Content - Content Template Introduction

This video takes you through creating the content for your squeeze page landing page. The landing page is the page your audience will see first. It features a headline, introduction, bullets and a product shot/graphic.

Watch this video then review the video below with my worked example.

Headline Advice and Formulae

  • http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf
  • https://blog.bufferapp.com/headline-formulas
  • http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
  • http://blog.crazyegg.com/2011/12/26/proven-headline-formulas/
  • http://larslofgren.com/copywriting/the-35-headline-formulas-of-john-caples
  • http://unbounce.com/landing-pages/5-headline-formulas/
Writing your Squeeze Page / Landing Page Content

This video takes you through creating the rest of the content you need except the graphic (which comes next).

Writing your Thank you / Delivery Page / Welcome Email Content

This video takes you through creating a graphic for your squeeze landing page. The size of this image depends on the page builder you are going to use. Please leave the creation of this graphic until you have watched the pick your page builder video.

OptimizePress 2 Size: 600 x 400

Lead Pages Size : 253 x 347


  • http://www.canva.com
  • https://placeit.net/

Outsource / Get someone to do it.

  • http://www.fiverr.com
Creating Your Hero / Product Shot (The Easy Way)

This video takes you through my work example of the content template to show you one way that it can be done.

Worked Example of the Content Template

Couple of quick tips to improve your content.


  • Speech App – Mac – App Store GB Store Link.
  • Online Speech Tool – http://www.naturalreaders.com/
Two Quick Tips to Improve Your Content

Picking Your Page Builder Software
4 Lectures 21:37

This video talks about the decision you have to make on the Page Builder Software to create your pages.

Page Builder Review Introduction - WATCH FIRST


  • Hosted on your hosting package
  • Flexibility of designs
  • Ability to create membership pages as well as other types of pages
  • Includes a membership site plugin in price


  • Needs to be installed on a WordPress Website – Help available from outsourcers on Fiverr Here
  • Depends on your hosting for speed and performance.
  • More complex if you don't have a website already
OptimizePress Review


  • Easy to get started
  • Just use templates – less design thought needed
  • Runs on their hardware – Security, Performance and backup all taken care of for you.


  • More expensive
  • Less Flexible if you don't like the design
  • Not as good for sales pages
  • No facility for membership sites
  • Uses a LeadPage.net page name rather than your domain name. Can be sorted but a little technical
Thrive Content Builder Review

OptimizePress - Creating Your Initial Pages
3 Lectures 25:38

This video takes you through creating your first page in OptimizePress. We start with the Delivery page and work backwards toward your squeeze page to make it easier to assemble.

Further Links Mentioned In Video

Getting Started In OptimizePress

Example using a Blog rather than OP2: – http://onlinemarketingaddicts.com/ulbbthanks/

Creating the Thank You Page

Thrive Content Builder - Creating Your Initial Pages
4 Lectures 19:06

This video takes you through creating your first page in ThriveLeads We start with the Delivery page and work backwards toward your squeeze page to make it easier to assemble.

Getting Started in Thrive Content Builder

Follow this video if you have a video to deliver as your lead magnet. Otherwise Skip to the Create a PDF download delivery page below.

Creating a Thank You Page

This page shows straight after the person signs up. It is a golden opportunity to showcase a product, get a facebook like, etc.

Example: on a Blog rather than LeadPages – http://onlinemarketingaddicts.com/ulbbthanks/

Creating a PDF Download Page

Linking to eMail Systems
6 Lectures 34:02

This video looks at the behind the bonnet of ActiveCampaign. This Email System that keeps the records of your subscribers, and will handle automating the email delivery of your lead magnet. It is the glue behind of your system.

Meet Active Campaign - Quick Overview

What it means? Why it is important and why I am selecting Single Optin For these Videos.

Double Optin vs Single Optin

This video takes you through the steps for creating your list on ActiveCampaign. Take it slow and do each step as you go. Don't forget that the pause button is there to help.

Being careful here will save problems later….

ActiveCampaign Overview

Setting Up Your First List

We now need to add the first message for your subscriber which gives the download or delivery page link.

Setting Up You First Automation - Delivery Email

OptimizePress - The Final Page
4 Lectures 23:33
Connecting OP2 to ActiveCampaign

Creating Your Squeeze Page - Part 1


  • ConvertCase.net – help change the case of text.
Creating Your Squeeze Page - Part 2

Now we have the page url (web address) for the squeeze/landing page we can set the share buttons to share that link.

Setting Your Shares - Looping Back
Thrive Content Builder - The Final Page
4 Lectures 19:23
Connecting to ActiveCampaign

Creating Your Squeeze Page

Adding a Nicer Font

Now we have the page url (web address) for the squeeze/landing page we can set the share buttons to share that link.

Setting Your Shares - Looping Back
3 More Sections
About the Instructor
Rob Wilson
4.0 Average rating
188 Reviews
5,144 Students
9 Courses
Business Development Marketer

Founder of the BizSysMan, building business improving systems.

Over 20 years in IT at the Director level. I work as the bridge between IT and the business to produce business systems that produce a return on investment.

Expert in Active Campaign, OptimizePress, OptimizeMember. With certifications in Sales Funnel Creation and Content Marketing.

Also loves WordPress and PHP programming :)