Optin/Squeeze Page Creation : New Leads in 48 Hours - 2016

Step by step help to create an Optin/Squeeze Page system bringing new leads. (OptimizePress and Thrive Content Builder)
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  • Lectures 46
  • Length 4 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Easily Build Your Own Squeeze Page System Step by Step System Has You Collecting New Leads in 48 Hours

Last Updated: NEW VERSION FOR 2016 - MARCH UPDATE

Building an Email List is Essential...

The Problem is that there are some many moving parts. A Squeeze Page, Thank You Page, Delivery Page, The Welcome Email.

Then you have to decide with page builder to use. How to setup your email system. Easy if you are technologically minded but a struggle if that isn't your key skill.

TAKE THE COURSE TODAY

Instead of struggling ... Follow along, step by step instructions covering everything you need from creating the content and graphics you need, how to create each page and put it all together with email automation.

>> If you can watch a video, pause and copy what happened then you can do

Create It Right First Time...

The Step By Step Squeeze Page Course takes you step by step through creating your squeeze page system the right way. Watch over the shoulder as a real life squeeze page system is created. Follow along step by step.

During the course you will learn:-

  • Step by step instructions - all you need to get to a Fully functioning Squeeze Page System
  • Start Collecting Leads in 48 Hours with Pause and Follow Instructions
  • Not sure what to give away - Discover the 8 different giveaways to find the right one for you.
  • Why most people never complete their first giveaway. And how to avoid the same mistake.
  • Use the feature/benefit/outcome matrix and content templates to quickly create the text you need for your pages.
  • Creating your pages with OptimizePress or Thrive Content Builder. We show you how to use either.
  • Understand Email Systems and link yours to your pages. Learn how to use automation with ActiveCampaign.
  • Everything you need to get your list building off to a fast start

You can continue to wonder how to do create it yourself, work out the best way and fight the technology.

Alternatively you can stop wasting time and get it done. Take the course today.

What are the requirements?

  • You should have a WordPress based website installed and working.
  • You will need to be prepared to invest in either OptimizePress 2 or Thrive Content Builder and an email provider

What am I going to get from this course?

  • Create Squeeze and Landing Pages to Generate New Business Leads
  • Use either Thrive Content Builder or OptimizePress Software to create simple marketing pages
  • Link up their optin/squeeze pages to email providers
  • Have build a complete lead capture system following step by step instructions

What is the target audience?

  • This course is suitable for those who need a squeeze / opt-in landing page but are confused by the moving parts and how it all goes together.
  • Not suitable if you are completely scared of or don't get on with technology. Does it hate you? Then don't take this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Optin/Squeeze Pages
Introduction
Preview
03:52
Section 2: Make a Start
04:00

This video

  • Gives you the overview of what we aim to achieve at a high level.
  • Introduces a few bits of terminology
  • Looks at the building blocks you will be creating and what a visitor sees
03:57

Overview of the course structure – what will be covered.

Section 3: Understanding Lead Magnets
07:41

This video looks at several examples of squeeze pages and follows one of the pages through from start to finish. See how others have done it.

16:30

This video gives more detail on what is a Lead Magnet. Showing the Different Types of giveaway. Followed by a look at the tools to create them. By the end you should have a few ideas of your own to allow you to create your lead magnet.

02:16

Over the rest of the course I will be creating a squeeze page for myself which is focussed around creating membership websites. This video shows you the lead magnet I've created and that will be delivered to people signing up.

It will help you understand later steps if you get an overview of what I plan to giveaway.

CHECKPOINT 1 - LEAD MAGNET
Article
Section 4: Easily Creating Powerful Content
01:23

Writing Your Page Content

This video introduces the steps to create the content for your pages and the email needed to get this working.

It is easier to start in Word and focus on the content before we switch to creating the pages for real.

04:43

The Feature / Benefit / Outcome Matrix

This video introduces the feature / benefit / outcome matrix which helps provide the fuel for your future writing. In particular your bullets for the landing page. Also helps with sales pages once you have products to sell.


Feature / Benefits / Outcome Matrix (DOC)

The Feature / Benefits / Outcome Matrix gets you to think about the benefits your lead magnet has, the outcomes people get from it and the emotions that people may feel.

It provides a structured way to discover the main point you need to highlight to convince someone to download your lead magnet

02:36

This video introduces the content template document, a word document designed to help you create the content you need for your squeeze landing pages, thank you page, download page and welcome email.

07:07

This video takes you through creating the content for your squeeze page landing page. The landing page is the page your audience will see first. It features a headline, introduction, bullets and a product shot/graphic.

Watch this video then review the video below with my worked example.


Headline Advice and Formulae

  • http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf
  • https://blog.bufferapp.com/headline-formulas
  • http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
  • http://blog.crazyegg.com/2011/12/26/proven-headline-formulas/
  • http://larslofgren.com/copywriting/the-35-headline-formulas-of-john-caples
  • http://unbounce.com/landing-pages/5-headline-formulas/
04:18

This video takes you through creating the rest of the content you need except the graphic (which comes next).

05:53

This video takes you through creating a graphic for your squeeze landing page. The size of this image depends on the page builder you are going to use. Please leave the creation of this graphic until you have watched the pick your page builder video.

OptimizePress 2 Size: 600 x 400

Lead Pages Size : 253 x 347

Tools

  • http://www.canva.com
  • https://placeit.net/

Outsource / Get someone to do it.

  • http://www.fiverr.com
04:59

This video takes you through my work example of the content template to show you one way that it can be done.

02:54

Couple of quick tips to improve your content.

Tools

  • Speech App – Mac – App Store GB Store Link.
  • Online Speech Tool – http://www.naturalreaders.com/
CHECKPOINT 2 - YOUR CONTENT
Article
Section 5: Picking Your Page Builder Software
07:50

This video talks about the decision you have to make on the Page Builder Software to create your pages.

04:27

Pros:

  • Hosted on your hosting package
  • Flexibility of designs
  • Ability to create membership pages as well as other types of pages
  • Includes a membership site plugin in price

Cons:

  • Needs to be installed on a WordPress Website – Help available from outsourcers on Fiverr Here
  • Depends on your hosting for speed and performance.
  • More complex if you don't have a website already
08:44

Pros:

  • Easy to get started
  • Just use templates – less design thought needed
  • Runs on their hardware – Security, Performance and backup all taken care of for you.

Cons:

  • More expensive
  • Less Flexible if you don't like the design
  • Not as good for sales pages
  • No facility for membership sites
  • Uses a LeadPage.net page name rather than your domain name. Can be sorted but a little technical
CHECKPOINT 3 - PICKING A PAGE BUILDER
Article
Section 6: OptimizePress - Creating Your Initial Pages
14:29

This video takes you through creating your first page in OptimizePress. We start with the Delivery page and work backwards toward your squeeze page to make it easier to assemble.

Further Links Mentioned In Video

10:49

Example using a Blog rather than OP2: – http://onlinemarketingaddicts.com/ulbbthanks/

CHECKPOINT 4 OPTIMIZEPRESS - TWO KEY PAGES CREATED
Article
Section 7: Thrive Content Builder - Creating Your Initial Pages
07:00

This video takes you through creating your first page in ThriveLeads We start with the Delivery page and work backwards toward your squeeze page to make it easier to assemble.

07:48

Follow this video if you have a video to deliver as your lead magnet. Otherwise Skip to the Create a PDF download delivery page below.

03:57

This page shows straight after the person signs up. It is a golden opportunity to showcase a product, get a facebook like, etc.


Example: on a Blog rather than LeadPages – http://onlinemarketingaddicts.com/ulbbthanks/

CHECKPOINT 4 THRIVE CONTENT BUILDER - TWO KEY PAGES CREATED
Article
Section 8: Linking to eMail Systems
07:20

This video looks at the behind the bonnet of ActiveCampaign. This Email System that keeps the records of your subscribers, and will handle automating the email delivery of your lead magnet. It is the glue behind of your system.

10:17

What it means? Why it is important and why I am selecting Single Optin For these Videos.

06:59

This video takes you through the steps for creating your list on ActiveCampaign. Take it slow and do each step as you go. Don't forget that the pause button is there to help.

Being careful here will save problems later….

Setting Up Your First List
01:46
07:13

We now need to add the first message for your subscriber which gives the download or delivery page link.

CHECKPOINT 5 - SETTING UP ACTIVE CAMPAIGN DONE
Article
Section 9: OptimizePress - The Final Page
Connecting OP2 to ActiveCampaign
01:01
Creating Your Squeeze Page - Part 1
12:39
08:12

Links

  • ConvertCase.net – help change the case of text.
01:41

Now we have the page url (web address) for the squeeze/landing page we can set the share buttons to share that link.

Section 10: Thrive Content Builder - The Final Page
Connecting to ActiveCampaign
01:56
Creating Your Squeeze Page
13:49
Adding a Nicer Font
02:26
01:12

Now we have the page url (web address) for the squeeze/landing page we can set the share buttons to share that link.

Section 11: Testing It All
03:06

This is key. Once you launch this on the world it must work. First check the mechanics. Then All the copy. Click every link (except unsubscribe). Then get friends to proof read.

Section 12: Legals
NEW JAN: Legal Pages - What and Why
03:08
NEW JAN: Add Legal Pages to OptimizePress Pages
03:44
NEW JAN: Adding Legal Pages to Thrive Theme Pages
01:15
Section 13: Also In This Series
Also In This Series
Article

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Instructor Biography

Rob Wilson, Business Development Marketer

Founder of the BizSysMan, building business improving systems.

Over 20 years in IT at the Director level. I work as the bridge between IT and the business to produce business systems that produce a return on investment.

Expert in Active Campaign, OptimizePress, OptimizeMember. With certifications in Sales Funnel Creation and Content Marketing.

Also loves WordPress and PHP programming :)

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