Using Your Data to Grow Your Business
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Every business from startup to larger established businesses need to track details about their customers, products, sales and purchases. By extracting and manipulating this data you can determine key metrics to help you understand more about your customers, how to keep them and more importantly understanding the cost to acquire them. You already have this data you just need to use it.
Whatever you use to track your customers and sales, be it a traditional desktop Accounting package, a cloud based solution or perhaps even a spreadsheet the techniques are the same. It is about understanding how to use your data effectively in any marketing that your business carries out.
If you run a business, or are thinking of starting one these key metrics can be applied at any stage and tracked to help you with your business.
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|Section 1: Introduction|
|This is an introduction the subject areas that we will cover.|
|Section 2: The first three key metrics|
|We will look at our first three key metrics we can use to measure customer performance and/or segment our customers.|
|Here we look at the free tool supplied with this course for experimenting with the sample data, or, if you can get your own data into CSV format then you can use that.|
|Section 3: Measuring Loyalty and Reducing Defection|
|We introduce another key metric which can be used to measure loyalty and provide an early warning mechanism for customer defection.|
|Lets look at some data to underline the concept of measuring loyalty and how this metric can provide this information.|
|We will use the Datatool to demonstrate how latency is calculated.|
|Section 4: The Single Most Important Metric|
|We now look at a metric that is fundamental to understanding and growing your business. To remain profitable and grow you need to determine the profitability of your customers.|
Another look at data using the Data tool
|Section 5: Wrap Up|
|What do you do with the data?, Here's a quick example.|
|Here we re-iterate the key points that we covered in the course and what next steps you should take.|
Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.
He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.