Every business from startup to larger established businesses need to track details about their customers, products, sales and purchases. By extracting and manipulating this data you can determine key metrics to help you understand more about your customers, how to keep them and more importantly understanding the cost to acquire them. You already have this data you just need to use it.
Whatever you use to track your customers and sales, be it a traditional desktop Accounting package, a cloud based solution or perhaps even a spreadsheet the techniques are the same. It is about understanding how to use your data effectively in any marketing that your business carries out.
If you run a business, or are thinking of starting one these key metrics can be applied at any stage and tracked to help you with your business.
Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.
He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.