Using Your Data to Grow Your Business

Use the data you already possess to grow your business
8 reviews
  • Gary Kind Developer, Author, Marketeer

    Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

    He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.

  • Lifetime access to 10 lectures
  • A community of 5000+ students learning together!

Using Your Data to Grow Your Business

Use the data you already possess to grow your business
8 reviews


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Every business from startup to larger established businesses need to track details about their customers, products, sales and purchases. By extracting and manipulating this data you can determine key metrics to help you understand more about your customers, how to keep them and more importantly understanding the cost to acquire them. You already have this data you just need to use it.

Whatever you use to track your customers and sales, be it a traditional desktop Accounting package, a cloud based solution or perhaps even a spreadsheet the techniques are the same. It is about understanding how to use your data effectively in any marketing that your business carries out.

If you run a business, or are thinking of starting one these key metrics can be applied at any stage and tracked to help you with your business.

    • Basic IT skills
    • Basic understanding of SQL and/or Microsoft Excel
    • Over 10 lectures and 39 mins of content!
    • Discover the single most important metric for ANY business
    • Understand key metrics to group customers
    • How to track loyalty and prevent defection
    • Startups looking to gain traction
    • Small businesses looking for growth
    • Established businesses wanting to understand their customer base


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Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • SECTION 1:
  • 1
    This is an introduction the subject areas that we will cover.
  • SECTION 2:
    The first three key metrics
  • 2
    The First Three Key Metrics
    We will look at our first three key metrics we can use to measure customer performance and/or segment our customers.
  • 3
    Using the Data Tool Application
    Here we look at the free tool supplied with this course for experimenting with the sample data, or, if you can get your own data into CSV format then you can use that.
  • SECTION 3:
    Measuring Loyalty and Reducing Defection
  • 4
    Measuring Loyalty
    We introduce another key metric which can be used to measure loyalty and provide an early warning mechanism for customer defection.
  • 5
    Looking at data
    Lets look at some data to underline the concept of measuring loyalty and how this metric can provide this information.
  • 6
    Using the Datatool to Calculate Latency
    We will use the Datatool to demonstrate how latency is calculated.
  • SECTION 4:
    The Single Most Important Metric
  • 7
    This metric is THE most important one to use!
    We now look at a metric that is fundamental to understanding and growing your business. To remain profitable and grow you need to determine the profitability of your customers.
  • 8
    Another look at data using the Data tool
  • SECTION 5:
    Wrap Up
  • 9
    Using your data to Communicate
    What do you do with the data?, Here's a quick example.
  • 10
    A recap on what we covered
    Here we re-iterate the key points that we covered in the course and what next steps you should take.


Hours of video content
Course Enrollments


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  • Annalisa Gallo
    Not really what I was hoping for.

    I did not need a Data Tool and a course to learn how to use it. I was aiming to sing up on a course that could provide more information regarding Clients Data, how to collected it and how to take actions upon that.

  • Mike Bakharev
    My two cents

    In general, these 40 minutes of video are OK only for a ablsolute newbie, I think. If you know what these two mean ('RFM' & 'Customer Lifetime Value') - do not waste your money. I'd use Median() instead of Average() for Latency calculation. And R instead of SQL for data analysis. By the way, you can build your custom code in several days (starting from nothing) for the same purposes, plus - it'll be YOURS (= absolutely customizable, not like the app in the video). RFM means every customer goes to some RFM segment, so we do not need to decide what to do with each individual customer, instead we manipulate small number of groups / segments and it makes our life easier. There's not a single word of this key concept in the video.

  • Bart Sturm
    Not for everyone

    This course may be good for you but I personally found it rather narrow as it didn't contain much advice that applies to my own business at all. If you have a webshop for example however, I imagine this may be useful.

  • Bishnu Prasad Mishra