Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.
He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.
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Every business from startup to larger established businesses need to track details about their customers, products, sales and purchases. By extracting and manipulating this data you can determine key metrics to help you understand more about your customers, how to keep them and more importantly understanding the cost to acquire them. You already have this data you just need to use it.
Whatever you use to track your customers and sales, be it a traditional desktop Accounting package, a cloud based solution or perhaps even a spreadsheet the techniques are the same. It is about understanding how to use your data effectively in any marketing that your business carries out.
If you run a business, or are thinking of starting one these key metrics can be applied at any stage and tracked to help you with your business.
I did not need a Data Tool and a course to learn how to use it. I was aiming to sing up on a course that could provide more information regarding Clients Data, how to collected it and how to take actions upon that.
In general, these 40 minutes of video are OK only for a ablsolute newbie, I think. If you know what these two mean ('RFM' & 'Customer Lifetime Value') - do not waste your money. I'd use Median() instead of Average() for Latency calculation. And R instead of SQL for data analysis. By the way, you can build your custom code in several days (starting from nothing) for the same purposes, plus - it'll be YOURS (= absolutely customizable, not like the app in the video). RFM means every customer goes to some RFM segment, so we do not need to decide what to do with each individual customer, instead we manipulate small number of groups / segments and it makes our life easier. There's not a single word of this key concept in the video.
This course may be good for you but I personally found it rather narrow as it didn't contain much advice that applies to my own business at all. If you have a webshop for example however, I imagine this may be useful.