What does this course teach?
This course focuses on using video as part of an overall marketing strategy. Specifically, this course teaches students how to use video content to rank higher in the major search engines for specific keyword pertinent to the businesses products and services.
Why take this course?
Consumer are consuming video content in record volumes and the trend is continuing to grow. Research shows that a higher ranking on Google, for example, can significantly increase traffic to a website. Research also shows that video content on a website can increase sales, foot traffic to stores, and reduce the number of product returns.
Who should take this course?
Small business owners and entrepreneurs will gain tremendous value from this course.
What's the format of the course?
The course is broken into seven modules with over 20 high-quality videos. The course also contain downloadable content to help implement what's taught in the class.
Who teaches the course?
The course is taught by Ron Desi. He has ten years of video, video content creation, and video marketing. He also has over over fifteen years of graduate level teaching experience and eight years of online teaching experience.
It's easy to skip the overview, but please don't! This will give you an idea of how the course will progress and what to expect.
Video Marketing is HUGE! If you're not using video to market your products and services, you're already behind and need to catch up ASAP. This video explains why video marketing is so important and will help you formulate the types of videos you'll be creating in the near future.
There must be a purpose to your video marketing efforts. Of course you want to rank higher..but what else? This module walks you through the purpose finding process so when it's time to optimize your videos, you'll be ready to go!
Download the MOZ toolbar BEFORE proceeding to the next videos.
Though the process is a bit tedious, the most inexpensive way to research keywords is by using the Google Keyword Planner Tool.
Though you want to find keywords that have a high search volumen, the "sweet spot" are those keywords that have a high search volume combined with low competitiveness.
In this lecture, you will learn how to determine domain authority. A domain's authority, it's "importnance" or "power" as identified by Google, plays a large role in ranking. You'll use this assessment to further refine your list of keywords.
In this lecture, you will learn how to assess the strength of the sites linking back to the sites that are currently on the first page of Google for your keywords.
So you've identified your keywords. Now, you need to start making your videos and other related content. Where do you start? What's the process? This video will show you what you need to know.
There are a variety of video styles you can create. Which style depends on a variety of factors. This video will help you break it down and choose the style that best fits you and your purpose.
You created your content. Now it's time to upload your video(s) to YouTube and ensure they're optimized properly. This is Part I.
This is Part II of the video optimization process.
This video discusses the concept of keywords and their usage in the description as well as in the 'keywords' area of YouTube.
For better SEO and accessibility of your videos to the widest audience available, learn how to create a closed-caption file and load it to YouTube.
This video will discuss how to maximize traffic to your video which will help in the overall rankings.
Adding a video site map to your website will help Google find your site and all the link to your YouTube videos.
A brief discussion on the various tools available and how to use them.
Ron Desi is President and CEO of Viddoefy and creator of WebVideoProfessor. He's been helping clients with their video marketing strategies and producing videos for clients the world over.
He works with small business owners and entrepreneurs to create excellent video content on a shoestring budget. He believes video is one of the best ways to communicate and engage current and prospective clients.