YouTube Marketing: Rank in Google & YouTube
4.2 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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YouTube Marketing: Rank in Google & YouTube

YouTube marketing: learn how to radically increase your rankings in Google and YouTube.
4.2 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,001 students enrolled
Created by Ron Desi
Last updated 4/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will know how to use and implement video to rank content higher in the search engines for their most critical keywords
  • Learn the basics of video marketing, understand why it's important for your business, how to select the best keywords, be able to choose the best video for specific purposes, optimize video for SEO, and much more
  • Become good at SEO and YouTube-SEO keyword research
  • Rank your videos for your desired keywords in YouTube AND Google search
  • Learn from a hands-on case study which details all the tips and strategy from a successful YouTube channel in the last section of the course
  • Learn about different content creation styles and understand which will be best for you
  • Get much more traffic
  • Get great branding for your business via video since video is so personable and visual
  • Make more money from your increased traffic and branding, and have a more successful business
View Curriculum
  • No prerequisite knowledge of SEO, video creation, or video editing is needed in this course.
  • Students should know how to use the Internet. If you can access this Udemy course, you can implement the lessons in this video.

What does this course teach?

This course focuses on using video as part of an overall marketing strategy. Specifically, this course teaches students how to use video content to rank higher in the major search engines for specific keyword pertinent to the businesses products and services.

Why take this course?

Consumer are consuming video content in record volumes and the trend is continuing to grow. Research shows that a higher ranking on Google, for example, can significantly increase traffic to a website. Research also shows that video content on a website can increase sales, foot traffic to stores, and reduce the number of product returns.

Who should take this course?

Small business owners and entrepreneurs will gain tremendous value from this course.

What's the format of the course?

The course is broken into seven modules with over 20 high-quality videos. The course also contain downloadable content to help implement what's taught in the class.

Who teaches the course?

The course is taught by Ron Desi. He has ten years of video, video content creation, and video marketing. He also has over over fifteen years of graduate level teaching experience and eight years of online teaching experience.

Who is the target audience?
  • This course is for small business owners, entrepreneurs, internet marketers, bloggers and marketing professionals in general.
Compare to Other YouTube Marketing Courses
Curriculum For This Course
20 Lectures
3 Lectures 21:27

It's easy to skip the overview, but please don't! This will give you an idea of how the course will progress and what to expect.

Preview 00:53

Video Marketing is HUGE! If you're not using video to market your products and services, you're already behind and need to catch up ASAP. This video explains why video marketing is so important and will help you formulate the types of videos you'll be creating in the near future.

Preview 09:32

There must be a purpose to your video marketing efforts. Of course you want to rank higher..but what else? This module walks you through the purpose finding process so when it's time to optimize your videos, you'll be ready to go!

Determining the Purpose of your Video Marketing Efforts
Keyword Research
6 Lectures 39:20

Download the MOZ toolbar BEFORE proceeding to the next videos.

Do this first!

Finding the Perfect Keywords

Though the process is a bit tedious, the most inexpensive way to research keywords is by using the Google Keyword Planner Tool.

Using Google Keyword Planner (the right way)

Though you want to find keywords that have a high search volumen, the "sweet spot" are those keywords that have a high search volume combined with low competitiveness.

Assessing Competitiveness of Selected Keywords

In this lecture, you will learn how to determine domain authority. A domain's authority, it's "importnance" or "power" as identified by Google, plays a large role in ranking. You'll use this assessment to further refine your list of keywords.

Determining Domain Authority

In this lecture, you will learn how to assess the strength of the sites linking back to the sites that are currently on the first page of Google for your keywords.

Assessing Backlink Strength
Video Content Creation
2 Lectures 24:33

So you've identified your keywords. Now, you need to start making your videos and other related content. Where do you start? What's the process? This video will show you what you need to know.

The Content Creation Process

There are a variety of video styles you can create. Which style depends on a variety of factors. This video will help you break it down and choose the style that best fits you and your purpose.

Styles of Video Content
Video Optimization
5 Lectures 37:22

You created your content. Now it's time to upload your video(s) to YouTube and ensure they're optimized properly. This is Part I.

Video Optimization - Part I

This is Part II of the video optimization process.

Video Optimization - Part II

This video discusses the concept of keywords and their usage in the description as well as in the 'keywords' area of YouTube.

Using Keywords

For better SEO and accessibility of your videos to the widest audience available, learn how to create a closed-caption file and load it to YouTube.

Create closed-caption file for better SEO results

How to Make an EPIC Thumbnail to Attract Attention
Traffic Optimization
3 Lectures 16:44

This video will discuss how to maximize traffic to your video which will help in the overall rankings.

How to Optimize Videos for Traffic

Adding a video site map to your website will help Google find your site and all the link to your YouTube videos.

Creating a Video Site Map

A brief discussion on the various tools available and how to use them.

Video Site Mapping Tools
1 Lecture 00:53
Final Words and Wrap-Up
About the Instructor
Ron Desi
4.2 Average rating
13 Reviews
1,001 Students
1 Course
Video Marketing Consultant

Ron Desi is President and CEO of Viddoefy and creator of WebVideoProfessor. He's been helping clients with their video marketing strategies and producing videos for clients the world over.

He works with small business owners and entrepreneurs to create excellent video content on a shoestring budget. He believes video is one of the best ways to communicate and engage current and prospective clients.