Want to turbocharge your ability to engage and to persuade? Here's how.
Whatever you want to achieve in life, success will always eventually depend on your power of persuasion.
You need to engage your audience - whether that's your boss, your colleagues, your customers ... or a global audience.
And what this tutorial will prove to you is what you already know - they there is no more effective and powerful way to engage an audience than through the power of story.
Think about your every day - from the moment we wake, we are immersed in stories, big and small, personal and profound, superficial or profoundly moving.
From fairy tales to the Bible parables, from Breaking Bad to winning political office ... narrative is king.
So this tutorial will focus primarily on the power of story - what makes a great story, why stories are buried so deep in our DNA, how to structure a story, what gives a story power.
And because the stories we tell every day are the stories of the spoken word, the tutorial will go to the heart of the matter. It will till teach you to make words sing, how to use them to seduce your audience, how to use them to express your inner truth.
These skills are both ancient and modern. We are living through an audio revolution, where it's possible to reach the word through the power of the spoken word, and the audio that can enhance those words.
You want to learn how to engage, enthrall and enchant your audience? You've come to the right place.
Watch the first, free lecture and you'll be hooked. Guaranteed.
The anecdotal lead - the story within the story. Story is what we use to make meaning in our lives. To make meaning out of random chaos. 'We all need meaning to survive, but order is the creation of the mind, rather than a natural state'.
Michael White and narrative therapy. Good stories are everywhere. Stories give us back control over our lives.
The Tin Drum by Gunther Grass. Oskar fights fascism by beating his own rhythm in life. What is your powerful story? What does it reveal about you?
Outsider witnessing. Telling your story to the world is a fundamental human need. Use that to your advantage.
The Three Stages of Creativity: 1: The spark of the idea 2: Collecting your research 3: Organising the research into the right structure.
Think about the venue for your interview. Give away your power if you want to retain it. But don't give away control of the interview.
Choose a venue where your interview subject feels at home. Like their home.
Create a relationship of trust. Use the time before the interview to create a relationship. Find someone's passion and use it. You are your own warm-up act.
The more similar you are to your interview subject, the harder you make it for yourself. Look for difference.
Active listening. Listen as much for what is not said, as for what is said. Look for the gaps. Open and closed questions. Closed questions can set up powerful further investigations.
Know your general landscape, but keep flexible. Don't write out your questions. Use active listening to form questions. Take cues from your subject.
Do your research. That's how you'll get something live, fresh and dangerous.
Find the question that nobody has ever asked. That takes research.
At the right time - you need to challenge. What does your subject NOT want to talk about? At the right time.
The ending is what remains. Think about good endings. Think about your long-term relationship. You've gained their trust, now be worthy of that trust.
The story always comes first. And second. And third. The story always comes first.
The medium is the story. And the story is the medium. A brief overview of the four aspects of audio.
The spectrum of script. How much of yourself will you use? And how much of your subject? What is your personal style? There's no right and no wrong, but it's critical that you know your place in a story.
Start thinking in sound. Think about the music of the interview, not just the words.
Find the quietest possible place for your interview. Record atmos separately. This will give you control and make editing easier.
Listen to your venue. Wear headphones. Keep the four elements on separate tracks as much as you can.
Don't overuse music. Use its power wisely. Useful sites: freemusic.org or audioblocks.com
Boys will girls, and girls will be boys.
Make mistakes. Experiment. Play. Know the rules before you break them. Be mindful.
Techno basics. Recommended programs: Hindenburg, Reaper, Audacity, Pro Tools. Will depend your budget and your needs. Hindenburg is created for podcasting so is easy and intuitive. If I was starting out again, I would use this. Reaper (my choice) is compatible with Wavelab and good value too.
And now, the time is near, and so we face, the final curtain. Hope you enjoyed it and see you again soon. Tell me a story. Contact me via my website williamverity.net or via Twitter @WilliamVerity. Tell me what you think!
William Verity started telling stories with a microphone and a portable cassette recorder when he was seven years old.
After graduating from Cambridge University (where he studied anthropology), he worked for 25 years as a print journalist, telling news stories writing long form feature stories.
In 2003, after his daughter died in an accident on sporting field, he used story to survive. In 2007, his book on the year after her death was published by Random House.
Now he works as an award-winning radio producer, creating feature and investigative documentaries for the Australian Broadcasting Corporation. He has also taught media and story telling subjects to university students for a decade.
He also co-hosts The Male Room, a podcast exploring the secret lives of men.
Want to know more? Search up his website at williamverity.net