Using LinkedIn to Get a Job Without Going Crazy
4.3 (34 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Using LinkedIn to Get a Job Without Going Crazy

A Practical Guide for the 2017 Platform
4.3 (34 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
157 students enrolled
Created by Donna Shannon
Last updated 6/2017
Current price: $16 Original price: $65 Discount: 75% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 10 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Steer clear of the “LinkedIn Cardinal Sins” that are destroying your effectiveness on LinkedIn.
  • Understand how to use privacy controls to your advantage.
  • Create a dynamic, key word rich profile that enhances your resume and attracts recruiters.
  • Apply for jobs without making deadly mistakes.
  • Discover the hidden jobs on LinkedIn.
  • Build a strong reputation and find new professional contacts in Groups.
  • Connect with people without spamming them.
  • Track down and connect with practically anyone on LinkedIn, including the hiring manager for your dream job.
View Curriculum
  • Have an existing free LinkedIn account.
  • Draft an updated resume to use as the base for your new LinkedIn profile.
  • Microsoft Word or other word processing program to write your draft profile.


Is LinkedIn driving you crazy? You’ve heard the rumors: 90% of recruiters and HR professionals are looking at your LinkedIn profile before contacting you. However, you have yet to gain a real, viable job opportunity through the site that fits your career goals.  If this describes you, sign up to learn how you CAN find a job on LinkedIn without going crazy.

Go Beyond Just Writing a Winning Profile to Become a LinkedIn Master

In this course, learn how to:

  • Write a compelling Profile that attracts recruiters and hiring managers
  • Leverage Groups to make the most of a free account
  • Track down and connect with key managers
  • Apply to jobs without making deadly mistakes

Tap into the Social Media Giant That Recruiters, Managers, and HR Departments Use Every Day

Since 2007, I have been an avid user of LinkedIn, helping job seekers tap into this vital website and apply strategies to connect with managers, recruiters, and industry leaders. As a former Human Resources Recruiter, I know what employers look for – and how to work within the unspoken rules while fully utilizing effective, tactical networking tools like LinkedIn to gain access to the real decision makers.

Course Overview

This course is perfect for everyone, from beginners to skilled LinkedIn users. In particular, I discuss not just the “how to” with LinkedIn, but also the important strategies of “why” that makes an effective job search.

Using a mix of lectures, guided screen shots, quizzes, and written content, you will learn everything from the basics to advanced tactics for using LinkedIn to gain a new job. With over 2.5 hours of video content, the entire course is outlined in detail so you can quickly jump to specific lectures to answer your questions. Plus, as LinkedIn rolls out new advancements, I will continue to update the course so you always have the most up-to-date content on LinkedIn.

At the end of this course, you will be able to make meaningful connections while you build your online reputation and increase your number of Profile views. And of course, you will be able to make the most of every job posting you see and find the hidden jobs on LinkedIn.

Stop the insanity of doing the same ineffective strategies over and over while expecting different results. Learn how to get a job on LinkedIn without going crazy!

Who is the target audience?
  • Job seekers of all levels, from entry level to the executive suite who wants a sane, practical and effective strategy for using LinkedIn.
  • Professionals who want to expand their online network and reputation.
  • People who want to make the most of a free LinkedIn account.
Curriculum For This Course
42 Lectures
Introduction: Welcome to the World!
2 Lectures 06:38

Find out a little bit more about me, Donna Shannon, and what you can expect from this course.

Preview 02:42

Check out these key facts to learn why LinkedIn is so important for your job search.

Preview 03:56

How important is LinkedIn in the modern job search?

LinkedIn Facts
3 questions
Your Social Media Comfort Level
2 Lectures 08:36

Your social media comfort level relates to how much information and activity you feel comfortable with sharing on publicly-available websites such as LinkedIn.

Your Social Media Comfort Level

Are you a closed or an open networker? Take this quick self-assessment to find out.

Social Media Comfort Level
Hit the Ground Running: Accounts, Controls, and Best Practices
6 Lectures 25:55

Wondering what the real differences are between a paid and a free LinkedIn account? And more importantly: is it worth it?

Paid vs. Free Accounts

Discover the important areas of the home page, including hidden menus to make you more effective.

Roadmap for LinkedIn's Home Page

Basic account settings include your email address, contact information, billing information, and whether you want a free or paid account.

Basic Account Settings

Privacy controls are some of the most important behind-the-scenes settings that impact all of your behavior on LinkedIn. This includes:

  • Settings for your public profile
  • Sharing your profile edits
  • Hiding when you get or make recommendations
  • Hiding when you follow companies
  • Making your profile anonymous when looking at others
  • Sharing your data with 3rd parties
Privacy Settings and What They Really Mean

The communication settings have a lot of flexibility, especially when you drill down into the different options. This impacts:

  • How others can contact you
  • How frequently you get emails from LinkedIn
  • What types of contacts can send you invitations.
Preview 01:41

This article covers:

  • Settings for your public profile
  • Sharing your profile edits
  • Hiding when you get or make recommendations
  • Hiding when you follow companies
  • Making your profile anonymous when looking at others
  • Sharing your data with 3rd parties
Overview of the privacy settings

Let's see how much you learned about the account and privacy settings.

Account Settings Quiz
5 questions
Creating a Dynamic LinkedIn profile
9 Lectures 34:26

Don't commit the LinkedIn Cardinal Sin of using an exact replica of your resume as your LinkedIn profile.

Resumes vs. LinkedIn Profiles

Learn the best practices for the initial matter on your profile, including your name, picture, and profile backgrounds.

Profile Elements: Your Name, Picture, Backgrounds, and Headlines

Your picture is worth a thousand words - or on LinkedIn, possibly a thousand views. Learn how to select and upload your profile for maximum impact.

Choosing and Uploading a Photo

Creating a custom URL not only makes it easy to list your link on your resume, it makes you look like a savvy LinkedIn user.

Preview 03:33

Learn how to write a dynamic Summary in 2,000 characters or less.

Profile Elements: Your Summary

The way you write about your experience is very different than your resume. Learn these strategies to attract more recruiters and convey your top results.

Profile Elements: Making Your Experience Memorable

Do Skills and Endorsements really matter? Well, yes and no. Find out how to make key word optimized Skills sections that will attract more Endorsements that relate to the job you actually want.

Profile Elements: Skills and Endorsements

Bonus material are any elements that enhance your strength as a candidate. This can be:

  • Volunteer work or causes you support
  • Languages
  • Organizations
  • Honors and awards
  • Patents, publications, and project
Profile Elements: Bonus Material

Follow these step-by-step instructions to get the most out of your new LinkedIn profile.

Uploading Your Profile

Profile Elements Quiz
5 questions
Become Outstanding on LinkedIn
2 Lectures 09:03

Adding content such as samples, presentations, or even your resume gives the LinkedIn community more insight into who you are and what you offer.

This could be:

  • Uploaded samples of work
  • Videos
  • Articles and links
  • Uploaded documents or presentations
Uploading Media and Other Content

Gathering some recommendations from your network will boost your Profile.

Collecting and Managing Recommendations

How well do you know the little touches that make a big difference?

Quiz: Become Outstanding on LinkedIn
3 questions
Searching and Being Found
3 Lectures 12:14

Want to be found in more searches? Check out these tips.

Concepts of Searching

Conducting an Effective Search

Company pages are a treasure trove for finding the your target hiring managers.

Preview 02:10

Concepts of Searching
3 questions
Growing and Managing Your Network
7 Lectures 24:33

What's your networking philosophy? Do you want a small but deep network, or does a broad but shallower network serve your purposes best?

Let's Start Networking!

Learn how to manage your incoming and outgoing invitations.

Managing Your Invitations

You CAN customize that initial invitation...

The Cardinal Sin That Everyone Commits: Generic Greetings

Don't commit the #1 LinkedIn Cardinal Sin! Learn how to customize your invitations.

Sending a Custom Invitation

Don't commit the biggest LinkedIn Cardinal Sin by importing your contacts the wrong way.

Importing Your Contacts

Learn how to find the person you're looking for when you need them.

Managing Your Network

Do you want to delete a connection? Don't worry - the other person won't even know you did it.

Preview 03:56
You've Got InMail
2 Lectures 05:14
Messaging and InMails

More on Messaging and InMails

How well do you understand the messaging systems in LinkedIn?

Messaging and InMails
2 questions
Groups: Where All the Magic Happens
6 Lectures 18:43

Groups are the blood of LinkedIn. In this section, learn the importance of Groups, especially to build your reputation, network with others, and even find hidden jobs.

Preview 02:50

A list of strategic Groups you should join - and why.

Groups You Should Join - and Why

Groups are probably the greatest feature on LinkedIn. Learn how to navigate these vital tools to make the most of them.

Roadmap for the Groups

Just like the fact that the Privacy settings control your behavior on LinkedIn, the Group settings influence your communication and visibility to Group members and others. 

Group Settings That REALLY Matter

Building your reputation on LinkedIn is one of our main goals. Getting involved in quality conversations or posting your own content can be just the ticket.

Building Your Reputation in the Groups

Hidden Jobs in the Groups

How well do you understand the value of the Groups?

Groups Quiz
5 questions
LinkedIn Job Postings
2 Lectures 12:37

It's not a simple as it looks! Learn some best practices while avoiding some very significant LinkedIn Cardinal Sins.

Finding and Applying to Jobs

As a quick reminder from my Section on searching, you can access the Company page directly from the job posting. 

Preview 03:58

Test your knowledge on this crucial part of LinkedIn.

LinkedIn Job Postings
4 questions
1 More Section
About the Instructor
Donna Shannon
4.3 Average rating
34 Reviews
157 Students
1 Course
Resumes, LinkedIn, and Outplacement. Simplified.

As a successful entrepreneur and career coach, Donna Shannon assists job seekers, business owners, and professionals in the art of promoting themselves LinkedIn. A former corporate recruiter, Donna is the author of two books: "How to Get a Job Without Going Crazy" and "LinkedIn Essentials: Are You IN?" Ms. Shannon is based in Denver, Colorado, and has presented at national conferences in Los Angeles, San Francisco, Orlando, San Diego, Tampa, and Dallas.