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When people talk about website content writing these days, they're typically talking about the posts, articles, videos and podcasts that companies use to attract visitors to their website.
There are a lot of great reasons to use online content to market your business - you can attract more traffic, establish your expertise and earn the trust that turns your website's visitors into customers.
Heck, even Google changed their search engine so that sites with great content float to the top of their search results pages.
However, creating content can be challenging. It takes time. Not everyone enjoys writing and many folks just don't like to write at all. Writing content for website means trouble to them!
But what if there was a way to quickly and easily create the kind of content that attracts your target customers?
What if you could use that content to build so much credibility, authority and trust that potential customers are driven to take action by buying your products and services, following you on social media sites and signing-up to get your newsletters?
And, what if doing this was easier than what you're trying to do now?
Content curation doesn't do away with the writing, but it does make web content writing easier to quickly create powerful content that will:
● Bring more traffic to your site
● Increase the number of your social media fans and followers
● Build your e-mail marketing list
● Establish you as a top "go-to" expert in your industry
● Keep you on top of your target customer's mind
● Earn you good karma (and "social credit") from your peers
● Increase sales
Well, if you just listed a bunch of links, I would say that you're right. But content curation is much more than that.
Content curation is all about adding value to the links you curate and this course teaches you -- using step-by-step videos, worksheets and templates -- how to do just that.
1 Content curation overview and examples: teaches you what content curation is, why you should use it and how you can use it;
2 Creating content curated content: how to choose topics to curate, how to find and select content for each topic, how to add value to the content you find and how to construct the actual content;
3 Content curation tips-and-tricks: a couple of handy lessons on extending the value of content curation; and
4 Putting content curation into action: how to get started using content curation to start writing website content and blow up your business.
I've also included a bonus video that teaches you all about inbound marketing and a content curated document which is all about content curation.
You can use it to quickly create powerful content, content that brings customers to your site and drives them to take action, again and again and again and again and (well, you get the idea)...
Here are some nice things folks have said about other courses I've created:
"Thanks for the fabulous Wordpress course. You put together a goldmine of information that has taken me from a mystified WordPress "do it myselfer" to someone who now knows exactly how to achieve the look I want." -- Darlene S., WordPress for Artists customer
"When I was looking for freelance writing jobs in 2010, Matt provided an affordable and downloadable course that has helped me find part-time work since Day 1." -- Ben T., Earn More by Finding Freelance Writing Jobs Online customer
"If I was new to the web and wanted to make money writing, I would kiss Matt’s feet for this resource. It removes every single “bwah?” moment. Click here, then click this...If you’re a writer who wants to make money online and you’re new to the scene? Run, do not walk, and buy this resource." -- Catherine C., Earn More by Finding Freelance Writing Jobs Online reviewer
"Put simply, if you’re just getting started writing online, you need this program...Matt’s course takes the scary out of finding the work, and allows you to spend more time actually writing. If this had been around when I started I would have been all over it." -- Holly J., Earn More by Finding Freelance Writing Jobs Online reviewer
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|Section 1: Course Preview|
If you're wondering why you should by a course about content curation, then watch this video.
|Section 2: Introduction to Content Curation|
In this video, you will learn the answers to:
In this video, I take you on a detailed walk through a blog post created using content curation.
In this video, I show you how to use content curation to gather a weekly list of links which can be used within your social media updates as well as in your e-mail newsletters.
Make sure to download the "Weekly Link Roundup" template that is discussed during this video.
|Lecture 5||832 Bytes|
This template is for use with video 3.
In this video, I take you on a tour of the top online solutions for curating content outside of your own site.
|Section 3: Creating Curated Content|
Content curation starts with a great topic, one that is relevant to your target audience as well as your business. Learn how to identify, and select, the best topics for you to curate.
|Lecture 8||205.4 kB|
This worksheet is for use with video 5.
Now that you have a great topic, it’s time to get curating! Here’s how you find and select the links that you will include in your curated content.
|Lecture 10||226.8 kB|
This checklist is for use with video 6.
|Lecture 11||225.2 kB|
This checklist is for use with video 6.
You’re almost ready to create your curated content, but first, you have to decide what story you want to tell.
This is it – you’re ready to put it all together! By the end of this video, your curated content will be complete.
|Section 4: Content Curation Tips and Tricks|
Expanding on the content curation example you saw in video 3, this video shows you how to earn good karma (and “social credit”) which will lead to a big increase in other folks sharing and commenting on your own content.
If you’ve got a lot of content, you can curate it into guides that will attract both search engines and humans beings alike.
|Section 5: Getting Started: Putting Content Curation Into Action|
Before you start using content curation for your own business, there are a few important questions you need to answer.
|Lecture 17||199.4 kB|
This worksheet is for use with video 11.
|Section 6: Bonus Material|
Learn all about inbound marketing, and why content is the most powerful way to get found online by your target customers.
|Lecture 19||695.2 kB|
I’ve scoured the web to bring you high-quality and relevant content that will teach you even more about content curation. This is content curation in action right here!
Matt Mansfield is a recognized expert in online business and the President of Matt About Business where he helps entrepreneurs and Fortune 500 companies design and implement web content and e-mail marketing strategies.
A published author, Matt’s contributions have been featured on sites such as the American Express OPEN Forum, the SCORE Small Business Blog and Pitney Bowes’ pbSmart™ Essentials blog as well as many others.
His forthcoming book, “1000+ Online Content Ideas for Your Business” teaches content marketing concepts and ideas that will drive targeted traffic to your website month after month.
Matt is the creator of the annual “Web Content Creation Tools – Top Picks” award which recognizes the best content creation tools based on features, functionality and ease-of-use.
Matt lives in the suburbs North of Chicago with his wife, four kids, one fish and many, many books.