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Are you launching a new website, software or app? Or maybe you have an existing product that is underperforming. Whether your target audience is complaining about your product, or just aren’t using it, user testing can help you get answers and solutions. Or maybe you have competing designs that the team can’t agree on, or you want to analyze your competitors. User testing helps you do all this and more. Even if you think you’ve designed it “just right”, you can’t afford to create a website, software product or app that hasn’t been tested by your actual audience. Don’t guess! Test! This course will teach you how to do quick, cost-effective user testing on early prototypes through to finished products.
Some examples of what's in the course:
and much, much more!
About This Course:
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Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to create user tests. You want to improve your products right away.
Why user testing is so important and what you will learn in this course.
This lecture explains what a user test is and shows some examples of user tests.
Test your knowledge of what user testing is and is not with this quiz.
In this lecture you will get an overview of the user testing process and details on how to decide and document what you are going to test.
From in person to remote to unmoderated, you have several options about the types of test you might do. In this lecture you learn about the different kinds of user tests.
A quiz on the different types of user testing.
Test how much you have learned about what to test with this quiz.
Now that you know what you are going to test, you have to decide who to test and how many people you need. This lecture will walk you through decisions about who to test and how to recruit people for your test.
A quiz on who to test and how to recruit them.
This lecture shows how to plan and conduct a user test, including creating a user testing plan, and a testing protocol. You will learn where to go for free user testing form and report templates, and how to use the "think out loud" technique.
In this lecture you will learn how to phrase task instructions to get meaningful data, how to order tasks, and how to write user testing scenarios for participants.
Test your knowledge about planning and conducting a user test with this quiz.
In this lecture we talk about the different measurements you may have made during your test and how to analyze your data.
In this lecture we talk about how to report on your test and results to other people.
Test your knowledge about user testing data analysis and reporting with this quiz.
If you are planning on taking the UX Certificate Exam, then this study guide will help you prepare.
This lecture gives you some suggestions for where to go to learn more about user testing and also about user experience. .
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.