Hi, I’m CD Zhao, Founder of PresalesChina and Chief Presales Coach.

I’ve spent more than 25 years in B2B enterprise technology, working across Presales, consulting, solution architecture, business management, and leadership at companies including IBM, HP, Cisco, Ericsson, and BMC.

At BMC, I led a cross-country Presales community team(ITOM) across Asia-Pacific, working with Presales professionals and enterprise customers across different markets and cultures. Earlier at Ericsson, I managed Ericsson Academy in Northeast Asia, leading a team of dozens and multi-million-dollar training business spanning business and advanced technology programs.

My experience also extends to the other side of the table. After years of helping technology companies sell complex solutions, I worked at the headquarters of a large enterprise, where I was deeply involved in technology evaluation and procurement. Seeing B2B sales from both the seller’s and the customer’s perspective fundamentally shaped how I think about Presales, management, and business value.

Today, I lead PresalesChina, a professional community of 12,000+ Presales practitioners, where I focus on researching, teaching, and advancing professional Presales practices. I am also the Chinese translator of Mastering Technical Sales and The Sales Engineer Manager’s Handbook, connecting established global Presales thinking with real-world management practice.

I hold an MBA from Tsinghua University, one of China’s most prestigious universities, and a Master’s degree in Computer Science from Beihang University.

My mission is simple: to help Presales become a critical force for business growth — and a respected, rewarding profession for the people who choose it.

That’s what I’ve chosen to dedicate the next chapter of my career to.