Youngjin Yoo is the Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship and Professor of Information Systems at the department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. An Association of Information Systems Fellow, he is also WBS Distinguished Research Environment Professor at Warwick Business School, UK. He is the founding faculty director of xLab at Case Western Reserve University. He has worked as Innovation Architect at the University Hospitals in Cleveland, overseeing the digital transformation efforts at one of the largest teaching hospital systems in the country. He studies digital innovation and publishes in leading academic journals such as MIS Quarterly, Information Systems Research, Organization Science, Communications of the ACM, and the Academy of Management Journal, among others. According to Google Scholar, his 2010 Information Systems Research article is the most influential paper in digital innovation. He has received over $5 million in research grants from the National Science Foundation, NASA, the James S. and John L. Knight Foundation, the Department of Commerce, the National Research Foundation of Korea, and Samsung Electronics. He was Senior Editor of MIS Quarterly, the Journal of AIS, the Journal of Strategic Information Systems, and the Journal of Information Technology. He is on the editorial board of Organization Science, the Scandinavian Journal of Information Systems, and Information and Organization. He was also an associate editor of Information Systems Research and Management Science. He has worked with leading companies, including Samsung, LG, University Hospitals in Cleveland, American Greetings, Progressive Insurance, Goodyear Tire, Sotera Health, Moen, Intel, IDEO, Gehry and Partners, NASA, Parker Hannifin, Poly One and the Department of Housing and Urban Development.