Being a data driven & hands-on practitioner in digital marketing, I have acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, competitive analysis, and performance marketing strategies & tactics. I have wide experience working with established global e-commerce firm - Global Sources, consulting firm - Accenture, enterprise content - SAP, educational institution - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

With my expertise, I have worked with different stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, China, Australia, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

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