Whit Gurley

Design Efficiency Overlord

Professional designer since 1997, anal retentive since 1975.

I've worked for a few design studios, been the Art Director for a multinational software company, and owned my own studio since 2001. I created Fluid Design after realizing that no one in the industry was focusing on the efficiency of our work processes.

Starting with Photoshop 2.0 (not Photoshop CS2, whippersnapper), I've been hell-bent on learning the most efficient and most powerful methods of generating design pieces for about two decades - from integrated use of the keyboard to file and task management techniques.

As of the publishing of this course, I have never witnessed a faster designer. But that doesn't stop me from constantly honing my craft and learning from other people!

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