Valeria is the eCommerce & Omni-channel Director and a member of the steering committee at fashion retail brand Adolfo Dominguez, a publicly traded company founded in 1976 with 650 boutiques in 35 countries. She has recently graduated from Harvard Business School with an executive MBA (PLD 22)
Valeria is an award winning speaker on digital strategy and attends/speaks at all major international eCommerce conferences. She consults on digital strategy and eCommerce at Expert Platform Clarity.
KEY ACCOMPLISHMENTS for Adolfo Dominguez online
Sales have increased by 1,918% (multiplied the business by 20)
Double digit Ebitda since year 1
Online store is No.1 (out of 650)
Site is TOP 5 most searched for fashion brand (Google)
Launch of the eBusiness in 25 EU countries, Mexico & USA
Logistics revamp: 95% of packages ship on same business day
Award winning mobile strategy with responsive site, iPhone/Android APPs with product scanner
Economic value of media appearances: 2,7M€
No. 8 on the Choiseul 100 Economic Leaders of Tomorrow (´16)
IE Business School´s business woman of the month ('15)
Best Multichannel Integration in eCommerce, Finalist (Digital Economy Forum,'15)
Best Customer Service, 2nd Prize (eShow magazine eAwards, '15)
Site was ranked top 3 best eCommerce sites in Spain (Modaes, '13)
Previously she was a Vice president at The Corcoran Group and a consistent top producer, ranked among the top 1.7% of brokers nation-wide.
Originally from Spain, Valeria has native fluency in English, Spanish, French and German.
After attending boarding schools in Switzerland, England and Germany, she earned a Bachelor of Science with honors in Mechanical Engineering from Queen’s University, Canada and an executive MBA from IE Business School and Harvard Business School.