In the modern technological and informational era, it became important for companies to promote their IDENTITY for an increased visibility. The products and services they propose should respond to a high specificity of client desires. The DIFFERENTIATION from all competitors is a tricky issue to be overcome and would position one of the competitors as a market leader. This would promote and increased CREDIBILITY and would further strengthen the company's market advantages.
I am an expert in PR for both companies and people. My work is to help them all to make the right choices in order to differentiate from others. I developed new PR strategies that are the fundament of many successes.
Creating and promoting your image and your values is the first step to become a leader and to make a difference. This is my work and I can help you with that!