Ty Phipps

Music Marketing and Artist Development

Music Marketing, Promotions and Branded Entertainment Consultant

A specialist in music marketing, event planning, project management & execution, Tihesha Phipps has a proven track record of creating and successfully implementing innovative strategies across various media and marketing platforms throughout the entertainment industry. Her expertise goes across entertainment platforms including fashion, film/tv, social media and music marketing. An NYU graduate, Phipps served as the Director of Integrated Marketing & Strategic Alliances for Russell Simmons/Rush Communications for 6 years. In this post, she spearheaded the branding and ideation of cutting-edge initiatives & campaigns for the fashion industry, internet world, speaking arena, celebrity charity & non profit organization space. ­ This includes: Russell Simmons, Kimmora Lee Simmons, Rev Run and his family (Vaness, Angela, Diggy) Phat Fashions, Def Jam Interactives, Rush Card, Global Grind, Hip Hop Summit Action Network & Rush Philanthropic.

During her career at Music Choice Phipps was the music marketing manager in charge of the artist initiative and liaison for the artists, labels, managers here she worked with hundreds of artists both established and up and coming artsits ranging from artists such as Justin Bieber, Miguel, Charlie Wilson, B.o.B, to Luke James, Bridget Kelly, Jordin Sparks and Mindless Behavior.

Phipps' extensive experience in branded entertainment, marketing, and promotions propelled her into the consulting arena, where since she has spearheaded sponsorship campaigns for clients securing major corporations & industry brand leaders. Past event sponsorship clients include: General Motors, Anheuser­ Bush, Motorola, Allied Domecq, Land Rover, Smart Water, Pepsi. Phipps is also a valued resource to entertainment professionals seeking to elevate their digital & PR platforms.

Phipps marketing knowledge was instrumental in the development of Switch Media Inc, a full service social media and management company.

During her career she has worked with artists and celebrities such as: Michael Jackson, Beyoncé, Jay Z, Diddy, Tyga, Idris Elba, Salt N Pepa, Teddy Riley, Kevin Hart and many more.