With a decade of social media experience, I am one of the UK’s social media pioneers. I have worked with companies large and small to build customer relationships externally, and improve their use social tools for collaboration and communication internally. I have a comprehensive understanding of strategy and implementation, with a depth of experience that is very hard to find in such a young field of expertise.
I helped launch Indian news website FirstPost, a groundbreaking digital news service from the Network18 media group, and have produced long-term social media strategies for organisations as varied as Pfizer, The Public Catalogue Foundation and Chatham House. Other past clients include Deutsche Bank, Oxford University, Denbighshire County Council, DSGi, Amdocs, and McKinsey.
For businesses and start-ups wanting to add social elements to their products, I offer essential advice in social functionality design. I have worked with entrepreneurs to help them understand the implications of social functionality, and how technology encourages different behaviour sets, some desirable, some not.
I started my personal blog, Chocolate and Vodka, in 2001 and in 2004 was invited to contribute to the Corante blog network, where I wrote about social media. I began my social media consulting career in 2004, after six years working in web design and development as an independent contractor, notably with PwP and Hutchison3G (now Three).
Research and journalism
With a degree in Geology from Cardiff University and an ongoing interest in science and technology, I am well placed to carry out original and desk research. I examined the use of social media in civil society for Carnegie UK Trust, and researched the media response to the Eyjafjallajökull ash cloud for Chatham House.
As a freelance journalist, have written about social media and technology for The Guardian, Libertine Magazine, CIO Magazine, .Net Magazine, Linux User & Developer, and Computer Weekly. In late 2011, I worked with my then business partner (and husband) Kevin Anderson to launch a new tech section for the Indian news website FirstPost, for which we had developed a comprehensive set of strategies earlier in the year.
Work in publishing
I have worked with several publishing houses, including Edward Elgar Publishing, Watkins, and Gallic Books. I have spoken at a number of publishing events, including the Independent Publishers Guild Autumn Conference, IfBookThen, and The Writing Platform Fair & Conference.
I have been writing about publishing, self-publishing and crowdfunding for Forbes since January 2012, and am a contributor to The Bookseller’s FutureBook blog. I was also one of the judges for The Bookseller’s FutureBook Awards in 2013.
I regularly speak at conferences and private events, and have appeared on Newsnight, Women’s Hour, and the BBC News Channel.