Sofie Sandell is a Swedish Londoner and the author of the book 'Digital Leadership', she is a professional speaker, author and trainer, and she speaks social media, leadership, online branding strategies, the digital world/new technology, creativity in business, women in business and personal branding online. Sofie is also a lecturer in digital marketing at INSEEC university in London.
Sofie believes that the leaders who are best placed to take us into the future are those that know a lot about digital tools and what technology can do for people. On a regular basis she writes for CMO dot com about marketing and leadership. Sofie's passion is to inspire people on how to become digital leaders. Her philosophy is that you have to work on at least one digital project that feels scary to keep your organisation on top and on it's toes. To develop your ability to grab the digital future you have to create new thoughts and ideas you never ever thought about in the past. To do this is uncomfortable and being on a creative journey will make you feel weird! If you feel safe most of the time is a sign that you are not creative and that you are not on the right track. In 2013 Sofie spoke at TEDxUCL and TEDxIslingtonWomen and she has inspired thousands of people with her Digital Leadership insight and stories at many events and conferences. As an entrepreneur with interests spanning from technology and leadership to art and sailing she feels inspired to learn about all kind of new challenges and opportunities. In one of her jobs Sofie had to be trained as a quality auditor for ISO 9001 and that brought her straight into the board rooms of all her customers. She saw the whole chain of activities that has to be working to make a business work well. And she realised that it doesn't take much to disengage a team and as a result get unsatisfied customers. Sofie became the webmaster for her sailing club's website 20013 after she complained to the board that it was not updated correctly. After that she lead several digital projects and even changed her career from working as a management consultant into to become the first social media manager at a large publisher house in London in 2009. Her job description was short and neat – to introduce new digital techniques. Sofie has also been working in roles such as e-commerce manager at BSI and ITV. Sofie has had a number of leadership roles in non-governmental organisations. In 2011 she was awarded the Freedom of the City of London in recognition of her service to the city. Over the years Sofie had been involved in the global organisation Junior Chamber International (JCI) and as JCI London's president 2008 she more than doubled the membership. She has also been involved in many strategic growth projects and still actively mentors other members. Sofie's clients include small and large businesses, politicians, entrepreneurs, creative professionals, company executives and CEOs who want to succeed in the digital world using the creativity principles.