Since 2003, Simon is working as an entrepreneur after previously spending eight years at Hewlett-Packard in Strategy & Change Consulting, Business Planning and Marketing in Germany and France. Simon´s focus is twofold: Successful implementation of online start-ups and delivering high-value consultancy in the areas of change & innovation with his consulting company 4-advice. One of his passions at work is to plan & facilitate workshops - unleashing creativity, creating team spirit and leapfrogging hurdles on the path to successful innovation. Also, innovation based on breakthrough, digital technology is one of his major interests. Own startups include pptmaker, an online platform delivering high-end powerpoint presentations and infographics or nearfieldsolutions, an NFC based marketing campaign system, that allows to bridge the gap between offline marketing at the PoS and online/ mobile marketing.