I have been involved in various strands of design and marketing for over 25 years, working in industries from Automotive to food to oil and gas to international motorsport. In the early 1990s I worked for a number of Formula 1 racing teams creating sponsorship proposal documents. Working with the Commercial Director of Benetton F1 Team, I created the presentations that helped secure most of the sponsors on Michael Schumacher’s championship winning car of 1994.
As well as working with a number of SME business owners on all the issues covered in this course, I currently advise a global motor manufacturer on fleet marketing in the UK and one of the world's leading luxury dessert manufacturers on customer engagement.
"I’ve now used Simon’s expertise with three separate ventures, both to raise investment, and promote the business. His creativity and commercial awareness have led to some of the most striking and effective marketing ideas I’ve seen anywhere" N Hancock