Sean Choo

Managing Director of Stamford Advisory

Sean Choo is a Managing Director at Stamford Advisory, focusing on South East Asian markets. Sean has over 15 years of consulting and industry experience in Financial Services across Asia, working with global, regional as well as local leading banks in SEA, HK, Taiwan, China, Korea and Australia. Prior to Stamford Advisory, he was a Principal at A.T. Kearney and Oliver Wyman, and before that was responsible for Asia ex-Japan strategy for a global banking group where his role included strategy, business development and due diligence of inorganic opportunities.

Sean’s expertise spans across strategy, customer experience, proposition development, digital, analytics, sales force effectiveness and end-to-end process redesign, across retail and wholesale banking. His past work includes:

  • Corporate level and business unit level growth and turnaround strategies for various regional and local banks
  • Business and target operating model development for wholesale, transaction banking, SME, retail and wealth management businesses
  • Customer centricity transformation of banking groups including areas of organisation design, customer segmentation, proposition design, customer experience and infrastructure enablers
  • Frontline branch and sales performance management including measurement metric definition, target setting and remuneration design
  • Risk and marketing analytics model, processes and organisational development to optimise business strategy, customer segmentation, proposition design and frontline delivery
  • End-to-end process redesign of key product lines and customer segments
  • Due diligence and business planning for M&A, JVs and alliances

Sean has a B.Comm from The University of Melbourne and an MBA from London Business School. Sean is also a CFA charter member and member of CPA Australia

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