Rommil Santiago

I'm currently the Director of Growth Product at Loblaw Digital, the digital arm of Loblaw Companies Limited - Canada's largest retailer. I love to start, grow, and optimize new practices that deliver outcomes by working across functions and divisions. Some of my accomplishments include establishing Product-Led Growth, Product Operations, Experimentation, Analytics Platform and SEO practices.

- I've built, marketed, and optimized digital products for over 15 years.

- Launched three high-tempo Experimentation programs, 2 cross-functional Growth practices, a Product Operations function, a Landing Page Optimization practice, and a Personalization practice  from scratch.

- Crushed revenue eCommerce targets by nurturing a data-driven culture at a B2B / B2C / DTC enterprise.

- Rebranded a company to capture a new market.

- Directed product activity that lead to the acquisition of a startup.

- Re-platformed marketing tech-stacks (at 2 companies).

- Redefined a company's cultural values to foster a customer focus and mutual respect in the workplace.

- Launched an in-house server-side A/B testing platform.

- Awarded multiple times for driving innovation and marketing excellence.

- Followed by Barack Obama and Sarah Cooper on Twitter (probably by accident, let's be honest).