Rocio and Josephina Encarnacion

Rocio and Josephina Encarnacion Biography

Josephina Encarnacion's mission has been to work with companies and individuals, helping them build their dreams, grow their businesses, and create more fulfilling lives. She has owned three businesses, and two of her favorite ones are business coaching and the food business.

As part of the Small Business Administration network of resources of the United States, she has helped entrepreneurs plan their businesses to acquire financial capital. She has personally coached more than 470 clients in building successful startups and expansion and has helped raise more than $10,800,000 in capital for minority businesses.

She worked as the Director of Latino Business Resources Center for the Small Business Development Center of Pennsylvania, and she teaches Business Skills for Success at Kutztown University. She serves as a board member at the local Chamber of Commerce and is part of the Latino Business Network in Berks County. She has been part of the local city government's management team and has served on many boards of directors.

She brings her background in human resources, business management, and entrepreneurship expertise in all of her teachings. She has two masters' Degree, one in Business Administration from Alvernia University and another in Human Resources from Capella University. Her commitment is to make sure you do the right thing for yourself and your business.

Rocio Encarnacion has over 15 years of experience in business development and business management. Rocio allows clients to become purposely goal-minded through assessments and guidance to improve interpersonal skills and obtain business goals. Her business coaching helps individuals find balance.
Rocio along with Josephina opened her own food business, named Cafe de Gemelli, which today is Mi Casa Su Casa Cafe. Also, she has been a consultant for other projects in the food industry, including coffee shops, restaurants, and a cooking school with a dining experience. This has allowed her to learn about the importance of developing a concept for the food business, menu development, administration, and marketing.

Her experience in workforce development drives her approach to Pennsylvania Careerlink. Her coaching has helped more than 300 clients create career paths that match their quality of life goals. She provided direction in career decision-making based on clients’ work experience and educational purposes. Through My Source Entrepreneurs, her business coaching approach is to provide entrepreneurs knowledge on entering the business arena, stress management, and problem-solving skills. She develops training and curricula in the areas of self-improvement, and technology skills. She has trained entrepreneurs in areas of business management, leadership, and confidence. Her background is in the IT industry and earned a Master’s in Computer Information Systems Management from the University of Phoenix, AZ. Rocio is a certified Executive Leadership, Meditation, and Spiritual Life Coach.