Ranked on the Top 5 List of Most Influential Brand Gurus in the World, Robin Fisher Roffer provides the rocket fuel that has ignited the launch pad of dozens of brands across the globe. Crafting brand-building strategies and marketing plans for major corporations like Sony, Time-Warner and 20th Century Fox, Robin’s dynamic spark has unearthed the soul of some of the world’s most beloved brands and in turn defined a who’s who of successful ventures.
As Founder and CEO of Big Fish Marketing, Robin has launched and reinvented brands such as A&E, AMC, Aon, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, History, Lifetime, MTV, Oxygen, TBS, TV Guide and wet n wild cosmetics.
Her expertise has contributed to the visionary launches of domestic cable networks such as Animal Planet, FX, GSN, Hallmark Channel, TLC and TNT as well global brands like action/adventure channel AXN, general entertainment network SET in India and Latin America, Cinenova, a Dutch movie channel and ANIMAX, an anime channel in Japan.
Drawing on her experience in creating some of the world’s leading brands, in 2001 Robin became the pioneer of personal branding when she penned her first book MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.
THE FEARLESS FISH OUT OF WATER: How To Succeed When You’re The Only One Like You shows professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform what’s different about you to your advantage.
Robin’s latest book REINVENTING YOURSELF: 10 Steps To Shifting Your Career Into High Gear, is a “Vook” (video book available in the iTunes apps store). It’s the definitive guide for professionals and business owners who want be valued for their true talents, reach their highest potential and make more money.
Utilizing material from her books, Robin develops and leads corporate training programs and workshops for top potentials and sales teams at powerhouse companies like Philips, Mattel, Cox Media and UBS. The programs teach executives how to build their own personal brands to create lasting impressions and increase revenue.
An acclaimed speaker and media personality on the topics of career reinvention and personal branding, Robin often keynotes conferences for major corporations, business organizations and universities. She appears as a career expert on national TV and radio shows, and is a contributing career writer for Martha Stewart’s Whole Living magazine.
Robin’s core belief is that entertainment should be leveraged for a greater good.
She has received accolades for developing community outreach programs like Lifetime’s “Women Rock” a concert event designed to raise awareness for breast cancer issues; CNN’s “Your Choice Your Voice” high school-based election promotion; FSN’s “Reading All-Stars” literacy campaign; “History’s “Save Our History” which raised money and awareness for the World War II Memorial; and Comedy Central’s “Comedy RX,” a hospital-based program promoting the healing powers of laughter.
Prior to Big Fish, Robin was Manager of Creative Services for TNT. There her education in branding went into high gear as she crafted advertising campaigns designed to create awareness for TNT's original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.
Robin lives in Santa Fe, New Mexico where she works with her husband and partner Steven and cares for the apple of their eye, daughter Roxy.