Bob Boog works as a real estate broker in Newhall, Ca. and has worked in the highly competitive Los Angeles real estate market since 1978. He attended UCLA on a merit scholarship and graduated in 4 years with a BA in English. He is also the author of the best-selling books, Selling Homes 1-2-3, Real Estate Sales from Hell and Selling Outside the Square.
In this course, you will learn how to make money using leveraged income as well as discover who the average buyer is nowadays, how they think and what they want.
Boog believes that the more you know about your target audience, the easier it is to sell to them. As the old saying goes, "You can't really know someone until you walk a mile in his shoes."
Then, unlike most sales courses that discuss setting goals, working hard or being persistent, he talks about 12 psychological triggers that scientists believe motivate people to buy things. He also lectures about Facebook and keeps things lively with a number of humorous memes. The Resource Section contains a guide to the links used in the course, and there is sample Work Agreement that students can model to use to create cash flow via leveraged income.
This is a fascinating and entertaining course unlike all others. If you are ready, dive into the intro to learn more about it!