Hi. I'm Rita and I got into copywriting about seven years ago - quite by chance. I was learning how to create a website for my video and photography business and realised that I would need to write persuasive copy on my home and other web pages. So I studied all the recommended copywriting classics and became hooked. It was the start of my love affair with copywriting.

I realised that to persuade people you need to know the thoughts that keep them awake at night - their hopes, dreams and aspirations and especially their needs, problems and fears. In other words, you need an understanding of psychology and what makes someone tick.

As well as reading these essential textbooks, I took numerous copywriting courses, attended webinars, watched hundreds of YouTube videos, listened to podcasts by the best copywriters and read articles on the top copywriting websites. My addiction to learning was so powerful I even took my laptop to bed with me at night (I'm not sure I should confess this) and continued reading and studying into the early hours of the morning.

Since then I have applied my knowledge to my own website and also to those I have created for other businesses. More recently, I used these copywriting strategies in a promo video I made for a local business.

I now think it's time to share all these pearls of copywriting wisdom and to condense them into essential fluff-free facts so that you won't need to spend the weeks, months and years that I have in order to become a master of copywriting.

As a qualified City and Guilds Further and Adult Education Tutor I shall apply my teacher training to all courses I create. This includes:

*simplifying each topic and breaking it down into short, step-by-step, easy to follow chunks;

*including short, practical exercises so you can actually apply the main points of each session instead of just learning theory. This will also help to build your confidence;

*including quizzes to reinforce these main points;

*providing additional downloadable PDF’s as a useful reference for later.

Finally, I want you to be sure you get good value for your money so I will always attempt to provide free bonuses with each course I deliver.

It's hard work being an entrepreneur so I’d really like to help you become successful. Please contact me and let me know how my course has helped your business grow.

Many thanks and good luck for the future,

Rita x