Alex Pineda is a creative, multi-faceted entrepreneur who is keen on positioning and boosting existing products to reach the market they are intended for. He has been featured on the front page of the Globe and Mail for travelling in Western Europe while working in ROWE for Mabel's Labels. His product Kwollo has been featured on Product Hunt. His non-profit education initiative Applivy has successfully helped aboriginal children in getting better tech education. His intention is to support a free and valuable society through the market.